Season after season begins with hope and promise, but ends with disappointment. The hopelessness of being a Leaf fan may continue to affect the franchise's followers, and therefore the bottom line, unless they look at alternative ways to mend that relationship. Building trust through social media is the best way to reach the most powerful fan demographic to date.
I have to give a shout out to my man George Stroumboulopoulos. He has been working nonstop preparing to debut his new show, but he still manages to keep an eye on the Stanley Cup Playoffs. "I'm all about the Habs," he said. "When they're out of the playoffs, which is usually how it goes, I root for my favourite ex-Habs.
I had the chance to catch up with Snoop Dogg and get his thoughts on the Battle of California. Snoop's a big hockey fan and has been following this series from overseas in Africa. Snoop's pick? L.A. in seven. "Jeff carter's on a hot streak right now, and I don't think San Jose can hold him back," Snoop said.