Many are wondering when Gary Bettman and his League will finally dig their heads out of the sand and start reading the demographic tea leaves. Ignoring the plural roots of hockey and misdiagnosing the threats to the game's future could be fatal mistakes. This strategic miscalculation could leave the next generation of hockey fans out in the col
In my opinion, bombastic statements are generally a defence mechanism by those who feel put upon by their community. However, as minorities we rarely control society's prevailing narrative. Therefor our comments are often misinterpreted. Professional sports is big business and players who attract controversy tend to scare away sponsors.
I feared, way back in 2011, that the league's castoffs had figured out what they apparently now have: it doesn't matter if you do anything illegal in the NHL. You'll get a refreshing, short suspension and the other team you just crippled will still be suffering from it when you get back. That hit by Byron on Sedin was a perfect showcase of the problems Brendan Shanahan has created and then left for this league going forward.
People much smarter about hockey than me will analyze what your departure means to the game and the Vancouver Canucks. I'm sure somewhere, at some point, some law school will run a clinic for general managers and agents on how not to handle contract negotiations. But you, Bobby Lu, you showed us all how to be stronger in our lives and on the job.
While advertising revenue will probably not increase much, there are additional revenues to be accrued from mobile customers and new subscriptions to existing specialty channels and fee increases for all Rogers sports channels. Cable and satellite TV subscribers and smartphone users will ultimately pay for the NHL deal, which should break even, if not be profitable.