This week, Tim Hortons uploaded a series of commercials to YouTube featuring Nova Scotia hometown boys Sidney Crosby and Nate MacKinnon serving up coffee. It elicited numerous tweets, Instagram posts and Facebook statuses at the time, and even garnered TV coverage. This campaign subscribes to many of the 10 top reasons things go viral, methods you too can use to spread your business' message.
News that former NHL enforcer Todd Ewen's recent death was ruled a suicide saddened me. There is no doubt in my mind that competitive sports exact a physical and mental toll on professional athletes -- deaths are not just the consequences of a violent game and the long-term nefarious effects of injuries incurred on these athlete's bodies and brains, but a reflection of a society that does not allow for its men to be weak.
Toronto Maple Leafs, how did your confidence dissipate so thoroughly? Is it possible the challenge to the Toronto Maple Leafs does not only start and stop in the dressing room, during practices and throughout a game? Might it be the real trouble emanates from the psyche of the town in which you play and where I live.
Season after season begins with hope and promise, but ends with disappointment. The hopelessness of being a Leaf fan may continue to affect the franchise's followers, and therefore the bottom line, unless they look at alternative ways to mend that relationship. Building trust through social media is the best way to reach the most powerful fan demographic to date.