Toronto Maple Leafs, how did your confidence dissipate so thoroughly? Is it possible the challenge to the Toronto Maple Leafs does not only start and stop in the dressing room, during practices and throughout a game? Might it be the real trouble emanates from the psyche of the town in which you play and where I live.
Season after season begins with hope and promise, but ends with disappointment. The hopelessness of being a Leaf fan may continue to affect the franchise's followers, and therefore the bottom line, unless they look at alternative ways to mend that relationship. Building trust through social media is the best way to reach the most powerful fan demographic to date.
In Toronto, it's better bad. It's better like this, with the Leafs believing in only themselves -- believing in nobody but whoever's in that locker room. That means not trusting the always-mocked, never-defined, too-general MEDIA -- going to the mattresses, so to speak. Burying themselves in their bunker until they're one with Lord Stanley's handiwork.