NHL

Sam Gary

Major League Sports - The Best Way To Get To Know A City

If you're like many travellers visiting a city, beyond taking in the usual tourist attractions, you probably enjoy wandering off the beaten path to get a better sense of the town. Although exploring different districts and hoods can be fun, what's an even bigger blast -- and a sure way of finding out what makes the locals tick -- is to attend a major league sporting event.
Getty

10 Ways to Make Marketing Go Viral

This week, Tim Hortons uploaded a series of commercials to YouTube featuring Nova Scotia hometown boys Sidney Crosby and Nate MacKinnon serving up coffee. It elicited numerous tweets, Instagram posts and Facebook statuses at the time, and even garnered TV coverage. This campaign subscribes to many of the 10 top reasons things go viral, methods you too can use to spread your business' message.
Richard Wareham Fotografie via Getty Images

How Many Deaths Will it Take Before We Redefine Masculinity?

News that former NHL enforcer Todd Ewen's recent death was ruled a suicide saddened me. There is no doubt in my mind that competitive sports exact a physical and mental toll on professional athletes -- deaths are not just the consequences of a violent game and the long-term nefarious effects of injuries incurred on these athlete's bodies and brains, but a reflection of a society that does not allow for its men to be weak.