North Shore Rescue

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5 Lessons In Managing Negative Publicity

Somebody at Coors Light had a horrible, no good, very bad day last week. Several people at Rethink, a well respected Vancouver advertising agency responsible for the #BraveTheCold campaign, also likely had a sleepless night trying to put the breaks on creative that was set to launch that week, after negative publicity threatened to take over. And that doesn't even credit the hundreds of thousands spent on scripting, casting, filming and editing in the first place that became unusable. Ouch.
PA

More Videos Posted

Rescue crews have posted three more videos — shot from helicopter on Dec. 28 over B.C.'s Grouse Mountain and Lynn Valley — in an effort to find missing British tourist Tom Billings. The move com...
Handout

Search For Missing Tourist Resumes

VANCOUVER - The search for a young British backpacker who went missing in Vancouver one month ago has resumed.North Shore Rescue says crews have gone out on a helicopter above North Vancouver's Grouse...
Alamy

Cypress Skier Rescued

WEST VANCOUVER, B.C. - A lost skier who called 911 from a gully on Cypress Mountain in West Vancouver has been rescued just as the forecast calls for a high avalanche risk in many parts of B.C. this w...