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"Nudge theory" is quickly becoming a favourite among policy makers around the world. Nowhere has it been tested more extensively than in Britain, where the work of a national nudge unit has been so effective, and has generated such amazing savings for the government, that the unit was recently spun off as a private business!
The method's goal is to help people make better choices in a variety of areas without removing their right to choose. Researchers claim that individuals select more wisely when provided with a clear set of options. The method may be able to curb problems such as smoking, intemperate drinking, and problem gambling.