Chronic diseases account for 36 million deaths annually, over 60 per cent of the human mortality rate. They continue to accelerate globally and are advancing across all regions, affecting all socioeconomic classes. It is expected that almost three-quarters of all deaths will be caused by chronic diseases by 2020.
It was only a matter of time, of course, before the health and fitness industry discovered its next big thing. "Brain fitness" is the new fad -- and not only among the aging baby boomers. So far, the diagnosis relies solely on the observation of its symptoms, as opposed to a genuine understanding of the actual causes.