Canada Online Advertising

Be Glad You're the Target of Online Advertising

Dax Hamman | Posted 07.16.2012 | Canada Business
Dax Hamman

Later this year Canadians will see a change happening with online advertising: the introduction of a small icon on the ad that tells consumers they are being targeted and gives them the ability to opt-out. I embrace the move because most consumers have a general lack of understanding about targeted ads. This will help clear things up.