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Public Policy Forum report seeks ways to rescue Canada's ailing news industry.
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In most situations, measuring the return on investment (ROI) is the best way to determine marketing impact. However strictly relying on this metric limits innovation, growth and improvement that a mar...
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If your videos are bad, it's very hard for your business to be perceived as professional. Bad quality video is actually proven to negatively affect brand perception.
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With a reported record cost of $4.5 million rate for a 30-second spot in the U.S. and up to $200,000 in Canada, many companies don't have the budget to get their brand into the big game. That doesn't mean businesses won't get creative and try to intercept the spotlight during the mecca of the advertising calendar. Companies can attempt a field goal with the following three points to get noticed.
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As the chill sets in the air for the foreseeable future, it's clear that it's that time of year again -- holiday shopping season. With holiday shopping in the rear view, many consumers are likely to have shifted their purchasing attention to finding deals for themselves.
While you're reading this blog post, Google is conducting an experiment that could revolutionize the online advertisement business. This small experiment is called Contributor. It works by asking people for $1, $2 or $3 contributions to their website of choice in exchange for being able to read content without annoying advertisements.
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Canadian grocery market has only really embraced digital in 2013, says Jason Dubroy, and that has resulted in Canadian retailer to lag behind the rest of the world. “There’s a lot of retail consolidat...
When creating your digital media strategy, be sure that you're looking to make your content count. Get personal; find ways to deliver a personalized experience. We can no longer wait for consumers to come to us -- we must give them what they're looking for before they know to ask or think to seek it elsewhere.
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Summer in Canada is short. For four months of the year, the majority of Canadians are heading to patios, beaches and national parks -- anywhere they can soak in the sunshine and try to forget about the frigid winter that just passed. To truly win over consumers we need to provide timely value and relevance with every touch point.
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Business leaders so desperately want to understand how the brain works in order to improve their bottom line such that they will invest oodles of cash in the offerings of digital companies that claim to have neuroscientific validity. And an article about "going viral" in Harvard Business Review by a best-selling author and esteemed academic from Harvard will, by definition, go viral.
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Facebook has also used 'sponsored' stories, allowing advertisers to opt-in to generating ads with real people profiles (a face and a name) endorsing the ad. On March 18, 2014, however, Facebook eliminated the fact that this is a choice -- from now on, all ads may be delivered as sponsored stories.
AOL announced Wednesday a major overhaul of its advertising business with the launch of One by AOL, an ad platform that will integrate different ad campaigns — video, desktop and mobile, for instance...
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As our relationship with technology matures, we do expect more human connections online and we want our things to have some intuition. But are we building a world where HAL 9000 or Samantha the OS from Her will become our confidantes?
In 2013, one of the most common refrains I heard while selling print ads to small business owners was "We are concentrating on our online advertising". There is no doubt there is, and should be, an upward trend towards owning your online footprint. However, the idea of marketing exclusively online for a brick and mortar business is unwise to say the least. Conversely, an online business should not close their minds to traditional advertising.