ONLINE ADVERTISING

Dave Broberg via Getty Images

How to Get Your Business Noticed at the Superbowl

With a reported record cost of $4.5 million rate for a 30-second spot in the U.S. and up to $200,000 in Canada, many companies don't have the budget to get their brand into the big game. That doesn't mean businesses won't get creative and try to intercept the spotlight during the mecca of the advertising calendar. Companies can attempt a field goal with the following three points to get noticed.
shutterstock

How Brands Can Connect With Vacationing Customers

Summer in Canada is short. For four months of the year, the majority of Canadians are heading to patios, beaches and national parks -- anywhere they can soak in the sunshine and try to forget about the frigid winter that just passed. To truly win over consumers we need to provide timely value and relevance with every touch point.
Dimitri Otis via Getty Images

The Face of Advertising is Changing (Or Is It?)

In 2013, one of the most common refrains I heard while selling print ads to small business owners was "We are concentrating on our online advertising". There is no doubt there is, and should be, an upward trend towards owning your online footprint. However, the idea of marketing exclusively online for a brick and mortar business is unwise to say the least. Conversely, an online business should not close their minds to traditional advertising.