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The Perfect Marketing Strategy That Fell Out of the Sky...

Mitch Joel | Posted 12.17.2012 | Canada
Read More: Consumer Experience, Mitch Joel, Paid Media, Twist Image, Six Pixels of Separation, Felix Baumgartner, Social Media, Brand Sponsorship, Red Bull Stratos, Red Bull, Marketing, Pr, Integrated Marketing, Marketing Agency, Twitter, Digital Marketing Agency, Online Community, Consumer, Online Channel, Traditional Media, Youtube, Content Marketing, Ctrl Alt Del, Freefall From Space, Man Jumps From Space, Space Jump, Red Bull Free Fall, Canada News
Mitch Joel

When someone jumps from the edge of space back to earth and it's all supported by one brand, you know you are staring at a winner. Felix Baumgartner's supersonic freefall from 120,000 feet not only broke the speed of sound and a world record to go along with it, it practically broke YouTube as millions upon millions of people watched the drop from space online. And with that event, Red Bull also captured the hearts and minds of marketers all over the world.

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Facebook Should Not Be Treated like Other Media

Mitch Joel | Posted 07.29.2012 | Canada
Read More: Mitch Joel, Canadian Marketing Association, TV Show, Mark Zuckerberg, Twist Image, Marketing Book, Facebook Canada, Six Pixels of Separation, Media, Facebook, Ford, Ipad, The New York Times, Media Channel, Social Media, Facebook IPO, Online Social Network, Marketing, Media Hacker, Media Company, Lululemon, Newspaper, Business Model, Magazine, Social Graph, Business Book, Iphones, Apple, Online Channel, Advertising, Advertising Revenue, Radio Station, Cma, Jordan Banks, Ctrl Alt Del, Canada News
Mitch Joel

What does Facebook sell? You could say advertising. They sell advertising to the tune of several billions of dollars each and every year. If Facebook is a media company, we then have to ask ourselves: What kind of media channel does Facebook provide and how does it compare to those other media channels?

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Can Leaderless Organizations Win?

Mitch Joel | Posted 01.01.2012 | Canada Politics
Read More: Cognitive Surplus, Software Development, Leadership, Leaderless Organization, Open Source, Internet Culture, Clay Shirky, Barcamp, Conference, Government, Tea Party Movement, Social Media, Here Comes Everybody, Business Book, Online Channel, Self Organized, Occupy Wall Street, Podcamp Boston, Arab Spring, Faceless, Canada Politics News
Mitch Joel

Whether it's the Arab Spring, the Tea Party movement or Occupy Wall Street, what is it about leaderless organizations that makes it all seem so strange to us? Because we expect others to lead us. Because there is no defined 'leader,' they are chastised for not having in place a more traditional (and hierarchical) structure.

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