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Red Bull Stratos

The Perfect Marketing Strategy That Fell Out of the Sky...

When someone jumps from the edge of space back to earth and it's all supported by one brand, you know you are staring at a winner. Felix Baumgartner's supersonic freefall from 120,000 feet not only broke the speed of sound and a world record to go along with it, it practically broke YouTube as millions upon millions of people watched the drop from space online. And with that event, Red Bull also captured the hearts and minds of marketers all over the world.
AFP

The Place Where Female Bloggers Flock [VIDEO]

BlogHer.com started out as a forum where women could feel involved and included in the world of technology which was predominantly dominated by men. Today, BlogHer.com has grown into the most important community of mostly female bloggers on the Internet. The accomplishments these women have achieved in the last few years is nothing short of mind-blowing. Check out my interview with one of BlogHer.com's co-founders.

The E-commerce Tipping Point

Recently, a very senior marketing professional who works at one of the world's largest corporations was recounting a story of how they saw a postal truck outside of their corporate head offices in Silicon Valley, and every single parcel that was being offloaded from this truck was from Amazon. He thought to himself: "This is the what retail looks like in 2012."