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This is because in order to really get noticed in 2017, your website needs more than just SEO and search engine exposure. Your website needs to stand out from the competition, and the crowd, in a much bigger way.
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Content marketing is essential for bringing organic traffic to your website. When you publish high-quality content though, you're more likely to get readers to share it. Over time, a steady stream of good content can dramatically boost your brand recognition and the amount of business you have.
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Today I believe most marketers, and society in general, are fully aware of the power of social media as an invaluable grass roots marketing tool. And just as the adoption of social media has continued to grow, so too has the number of social media platforms marketers have at their disposal.
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The newest trend in digital marketing is utilizing a micro-influencer strategy. Brands are shifting away from the regular social media celebrity to people with fewer followers. They are now using strategies that focus on the qualitative rather than the quantitative aspects of social media influence to obtain audience engagement.
When you have a site or blog that has been running for years, and you may start to see that your numbers are dropping, visitors are not returning, and conversions are decreasing. The question is: why?
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By creating a strategy that focuses on the needs of your customers, you'll be able to produce exciting content that's share-worthy, and your brand will facilitate even further conversations with your customers, keeping you on people's minds every single day.
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Even if your small business has access to fantastic video cameras, that doesn't help you if you don't know how to shoot and edit a video! We've got you covered.
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In my series on how small businesses can create videos to engage and attract new customers, I have discussed the importance of choosing the best camera for the videos your business wants to make. Let's break down the best contenders!
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Video takes up a lot of memory. Either when you are shooting video or when it is stored on your computer. I know there have been a few times when I have been in the middle of shooting a video and the caption on my DSLR camera screen says "memory card full."
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To find out all the latest tips and tricks on how you can safely store those videos (you will want to keep your video footage, so you can always go back and use previous clips -- no need to reshoot again), I spoke with Kevin Brangan, Director of Product Marketing, Consumer at Seagate.
You've made the decision that you're SO over the nine-to-five and that 2016 will be THE YEAR you start your new online business! But do you have an action plan that will help you turn this business idea into a reality?
Consumers are not static groups. They are not one dimensional. For marketers, they are a dynamic collection of varying behaviours. And the insight we have into those behaviours is immense. Marketing to behaviours means marketing to a series of demands, habits, visits and more.
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To produce good content, brands will need to get out of the mindset of old-school publishing. No, you generally can't ask for the sale in that piece of content. No, it's not an opportunity to list all of the benefits of your product or service. It is however an exercise in reflection and creativity, and an opportunity to build trust.
There may be numerous reasons to explain why you may not be seeing an increase in leads, sales, or other targets on advertising spend. As an example, your ads are sending traffic to your site's homepage instead of to a landing page, designed specifically to convert visitors into leads or sales.