Online Marketing

WATCH: The Challenge Of The Expression Economy

Posted 09.22.2014 | Canada Business

Ron Tite, CEO of The Tite Group has a unique perspective on how technology is changing the marketplace. "One thing that is absolutely critical for ...

How Brands Can Connect With Vacationing Customers

Carlos de Torres | Posted 10.11.2014 | Canada Business
Carlos de Torres

Summer in Canada is short. For four months of the year, the majority of Canadians are heading to patios, beaches and national parks -- anywhere they can soak in the sunshine and try to forget about the frigid winter that just passed. To truly win over consumers we need to provide timely value and relevance with every touch point.

WATCH: Canada's Marketers Need To Take More Risks

Posted 07.25.2014 | Canada Business

Canada is a world leader in the social and digital space, says Mosaic's Julie Sheldon. However for Canadian marketing companies won't truly take their...

WATCH: Retailers Need To Spruce Up Their Digital Storefront

Posted 05.21.2014 | Canada Business

Brick and mortar retailers that have neglected their online presence must catch up or risk falling permanently behind, says Retail Prophet founder and...

WATCH: Companies Can Engage Consumers With Marketing Automation

Posted 05.09.2014 | Canada Business

Matt Sweezey, manager of marketing research and education at Salesforce.com says big companies often forget that people are individuals. When crafting...

Why You Should Be an 'Expert' in Something

Andrea Lekushoff | Posted 05.11.2014 | Canada
Andrea Lekushoff

I became fascinated by what it takes for someone to become known for their expertise, and over the past two decades, I've honed the skills of positioning people and organizations as experts. To advance professionally, we all must demonstrate and share our expertise, putting ourselves and our talents into the spotlight.

Ten Awesome Things To Do With Your Published Blog

Nikki Fotheringham | Posted 04.27.2014 | Canada
Nikki Fotheringham

Regularly visit sites similar to your own and engage with their readers who ask questions or share posts. These active readers are exactly the kinds of people you want on your site too and you already share an interest. You should also engage people who share your posts on their social media platforms by asking questions or liking their content too.

Seven Blogging Blunders Your Business Should Avoid in 2014

Jeff Quipp | Posted 03.29.2014 | Canada Business
Jeff Quipp

By now, most businesses have bought into the idea that blogging is an important piece of their marketing communications strategy. But the ability to reach an audience through blogging can work both ways. Here are seven frequent blogging blunders that should be avoided.

The Face of Advertising is Changing (Or Is It?)

Larry Leach | Posted 02.27.2014 | Canada Business
Larry Leach

In 2013, one of the most common refrains I heard while selling print ads to small business owners was "We are concentrating on our online advertising". There is no doubt there is, and should be, an upward trend towards owning your online footprint. However, the idea of marketing exclusively online for a brick and mortar business is unwise to say the least. Conversely, an online business should not close their minds to traditional advertising.

How to Ramp up Your Online Marketing for the Holidays

Jeff Quipp | Posted 01.25.2014 | Canada Business
Jeff Quipp

Online shopping activity rises as shoppers search out great deals or look for ways to alleviate some of the holiday stress that comes with location-based shopping. So, how do you ramp up your online marketing strategy and increase sales this holiday season? I suggest focusing your efforts on the following areas.

Why Creatives Should Use "No" More

Lucy Leiderman | Posted 01.23.2014 | Canada Business
Lucy Leiderman

I have a challenge for all creatives out there. Start with "no." Begin all of your presentations about campaigns and concepts assuming that every single person in the room is going to object. Don't get defensive or offended. "Nos" are healthy. Assume no one believes you. Back up all of your assumptions with data, examples and hard facts.

WATCH: Consumers Are Wary of Big Data

Posted 11.26.2013 | Canada Business

According to Scott Suthren, senior director of digital strategy at Aimia Inc., says the days when consumers would freely hand over data to marketers w...

WATCH: Consumers Are Wary of Big Data

Posted 11.26.2013 | Canada Business

According to Scott Suthren, senior director of digital strategy at Aimia Inc., says the days when consumers would freely hand over data to marketers w...

WATCH: Digital Innovation is Part of Canada's DNA

Posted 11.10.2013 | Canada Business

Canada is producing some of the most intellectual and creative digital start ups in the world, says BNOTION's Paul Crowe. It's something that he says ...

WATCH: Seize The Brand Essence And Tell That Story

Posted 09.04.2013 | Canada Business

Mitch Joel of Twist Image doesn't hedge when he speaks about the most important challenge facing companies in the digital space. If you want a relatio...

WATCH: Canada's Digital Borders Continue To Blur

Posted 10.27.2013 | Canada Business

Michael MacMillan knows what people mean when they insist that Canada's digital landscape is breaking boundaries. There is no doubt that the country's...

WATCH: Canada Needs More Risk Takers

Posted 08.21.2013 | Canada Business

UPDATE: Matt Di Paola is the senior vice-president, General Manager at Critical Mass Canada’s startup community needs more risk takers, according...

WATCH: Canada Won't Suck at E-Commerce Much Longer

Posted 10.06.2013 | Canada Business

Matt Bertulli says Canada's e-commerce should be better than it is. The good news is that it won't stay this way for long. The co-founder and CEO o...

You Think You Know Google's Algorithm, But You Have No Idea

Jeff Quipp | Posted 09.30.2013 | Canada Business
Jeff Quipp

There are few things in life we can count on: death, taxes and changes to Google's algorithm. What does that mean? It means the same tricks that helped a company rank high last year may no longer help. In fact, they may hurt.

WATCH: Lisa Delorme On Targeting Online 'Window Shoppers'

Posted 09.29.2013 | Canada Business

Lisa Delorme is betting that Canada's highly engaged Internet users are ready to morph into Internet consumers. The catch? There isn't enough product ...

WATCH: Build Your Brand With Social Media

Posted 09.24.2013 | Canada Business

Social media is tool that allows businesses to show their authenticity, says Ed Lee, but to do that, a company must first know who they are, says Ed L...

Watch: Connected Consumers Are Forcing Retailers To Innovate

Posted 07.16.2013 | Canada Business

Darrell MacMullin has seen the rise of a empowered consumer marketplace that is emboldened by all the tools at their disposal. The challenge for retai...

WATCH: Time For Marketers To Change Mindset

Posted 09.09.2013 | Canada Business

The biggest challenge for marketers in this digital age is to get inside the heads of their customers, said Marketing Profs chief content officer Ann ...

WATCH: Advertisers Need to Think Beyond Banner Ads

Posted 09.01.2013 | Canada Business

There is a real demand by consumers for online content, whether it is accessible by phone, computer or other devices. However, according to social med...

WATCH: Everything You Know About Shopping Is Changing

Posted 08.26.2013 | Canada Business

If you are running a retail business and you are not actively seeking to improve your digital capabilities, you get run over by what Well.ca CEO Ali A...