Online Marketing

How to Get Content Marketing Right

Joseph Donia | Posted 08.11.2015 | Canada Business
Joseph Donia

To produce good content, brands will need to get out of the mindset of old-school publishing. No, you generally can't ask for the sale in that piece of content. No, it's not an opportunity to list all of the benefits of your product or service. It is however an exercise in reflection and creativity, and an opportunity to build trust.

Avoid These Five Common Digital Marketing Mistakes

Jeff Quipp | Posted 07.23.2015 | Canada Business
Jeff Quipp

There may be numerous reasons to explain why you may not be seeing an increase in leads, sales, or other targets on advertising spend. As an example, your ads are sending traffic to your site's homepage instead of to a landing page, designed specifically to convert visitors into leads or sales.

What Makes Your Brand Authentic?

The Huffington Post Canada | Posted 07.21.2015 | Canada Business

“We have to be structured for the future. I think a lot of companies are re-looking at how things are. Are silos the way to do it? Are specialties the way to do it? Maybe, maybe not. But now is the time to look at structure to be poised to go into the future.”

What Does It Mean To Be Brave On The Internet?

The Huffington Post Canada | Posted 07.20.2015 | Canada Business

"Try new things. Don’t be fearful of these new platforms. That doesn’t mean you shouldn’t have to try them all at once.”

What You Should Consider Before Hiring a Social Media "Expert"

Lisa Borden | Posted 06.09.2015 | Canada Business
Lisa Borden

There is no shortage of "gurus" or "experts" in an exploding social media field, but do they really have the experience, skills and understanding to support your business and boost your social capital? If you are looking to hire someone as your internal community manager, or ‎to outsource your social media, please consider the following.

Why Leads Are More Important for Your Online Business Than Website Traffic

Sajeel Qureshi | Posted 03.22.2015 | Canada Business
Sajeel Qureshi

Do you really need a million visits to your website each month? Not a chance. Follow these three simple steps to get more leads today.

The Best and Worst of Online Marketing: 2014 Round-Up

Jeff Quipp | Posted 02.21.2015 | Canada Business
Jeff Quipp

2014 has seen some exciting developments in the digital marketing space. Here is a look at both the best and the worst of digital marketing in 2014.

Three Things Gandhi Can Teach You About Marketing

Sajeel Qureshi | Posted 02.10.2015 | Canada Business
Sajeel Qureshi

Gandhi's passive resistance freed India from British rule in 1947. How Gandhi was able to diplomatically overturn 100+ years of oppression without a war is remarkable. Look a little deeper into Gandhi's story and you'll see three ways that 'Bapu' was a marketing genius.

WATCH: Canadian Retailers Hesitant To Make Digital Leap

Posted 12.04.2014 | Canada Business

Canadian grocery market has only really embraced digital in 2013, says Jason Dubroy, and that has resulted in Canadian retailer to lag behind the rest...

4 Ways to Make Your Company Shine on Cyber Monday

Sajeel Qureshi | Posted 01.18.2015 | Canada Business
Sajeel Qureshi

Cyber Monday should be fun for eCommerce businesses. After all, people get to shop in a TASER-free environment (unlike on Black Friday). Many small-businesses aren't setup to win on Cyber Monday. Are you? Follow these tips and win big on Cyber Monday.

WATCH: How To Build Engines Of Loyalty With A Consumer

Posted 11.17.2014 | Canada Business

Brands today have the ability to develop a direct relationship with customers like never before, says Twist Image President Mitch Joel. It's this grow...

WATCH: The Challenge Of The Expression Economy

Posted 09.22.2014 | Canada Business

Ron Tite, CEO of The Tite Group has a unique perspective on how technology is changing the marketplace. "One thing that is absolutely critical for ...

How Brands Can Connect With Vacationing Customers

Carlos de Torres | Posted 10.11.2014 | Canada Business
Carlos de Torres

Summer in Canada is short. For four months of the year, the majority of Canadians are heading to patios, beaches and national parks -- anywhere they can soak in the sunshine and try to forget about the frigid winter that just passed. To truly win over consumers we need to provide timely value and relevance with every touch point.

WATCH: Canada's Marketers Need To Take More Risks

Posted 07.25.2014 | Canada Business

Canada is a world leader in the social and digital space, says Mosaic's Julie Sheldon. However for Canadian marketing companies won't truly take their...

WATCH: Retailers Need To Spruce Up Their Digital Storefront

Posted 05.21.2014 | Canada Business

Brick and mortar retailers that have neglected their online presence must catch up or risk falling permanently behind, says Retail Prophet founder and...

WATCH: Companies Can Engage Consumers With Marketing Automation

Posted 05.09.2014 | Canada Business

Matt Sweezey, manager of marketing research and education at says big companies often forget that people are individuals. When crafting...

Why You Should Be an 'Expert' in Something

Andrea Lekushoff | Posted 05.11.2014 | Canada
Andrea Lekushoff

I became fascinated by what it takes for someone to become known for their expertise, and over the past two decades, I've honed the skills of positioning people and organizations as experts. To advance professionally, we all must demonstrate and share our expertise, putting ourselves and our talents into the spotlight.

Ten Awesome Things To Do With Your Published Blog

Nikki Fotheringham | Posted 04.27.2014 | Canada
Nikki Fotheringham

Regularly visit sites similar to your own and engage with their readers who ask questions or share posts. These active readers are exactly the kinds of people you want on your site too and you already share an interest. You should also engage people who share your posts on their social media platforms by asking questions or liking their content too.

Seven Blogging Blunders Your Business Should Avoid in 2014

Jeff Quipp | Posted 03.29.2014 | Canada Business
Jeff Quipp

By now, most businesses have bought into the idea that blogging is an important piece of their marketing communications strategy. But the ability to reach an audience through blogging can work both ways. Here are seven frequent blogging blunders that should be avoided.

The Face of Advertising is Changing (Or Is It?)

Larry Leach | Posted 02.27.2014 | Canada Business
Larry Leach

In 2013, one of the most common refrains I heard while selling print ads to small business owners was "We are concentrating on our online advertising". There is no doubt there is, and should be, an upward trend towards owning your online footprint. However, the idea of marketing exclusively online for a brick and mortar business is unwise to say the least. Conversely, an online business should not close their minds to traditional advertising.

How to Ramp up Your Online Marketing for the Holidays

Jeff Quipp | Posted 01.25.2014 | Canada Business
Jeff Quipp

Online shopping activity rises as shoppers search out great deals or look for ways to alleviate some of the holiday stress that comes with location-based shopping. So, how do you ramp up your online marketing strategy and increase sales this holiday season? I suggest focusing your efforts on the following areas.

Why Creatives Should Use "No" More

Lucy Leiderman | Posted 01.23.2014 | Canada Business
Lucy Leiderman

I have a challenge for all creatives out there. Start with "no." Begin all of your presentations about campaigns and concepts assuming that every single person in the room is going to object. Don't get defensive or offended. "Nos" are healthy. Assume no one believes you. Back up all of your assumptions with data, examples and hard facts.

WATCH: Consumers Are Wary of Big Data

Posted 11.26.2013 | Canada Business

According to Scott Suthren, senior director of digital strategy at Aimia Inc., says the days when consumers would freely hand over data to marketers w...

WATCH: Consumers Are Wary of Big Data

Posted 11.26.2013 | Canada Business

According to Scott Suthren, senior director of digital strategy at Aimia Inc., says the days when consumers would freely hand over data to marketers w...

WATCH: Digital Innovation is Part of Canada's DNA

Posted 11.10.2013 | Canada Business

Canada is producing some of the most intellectual and creative digital start ups in the world, says BNOTION's Paul Crowe. It's something that he says ...