Online Publishing

Social Media and the Humiliation Effect

Mitch Joel | Posted 04.07.2012 | Canada Business
Mitch Joel

The true humility and humiliation of social media is not what the web analytics tell us: it's what the audience does (or doesn't do) with the content. You can buy audience, links, and clicks, but you can't buy people who care and want to share whatever it is that you are doing.

New Media by Design

Mitch Joel | Posted 10.24.2011 | Canada
Mitch Joel

The Web is not a printed sheet of paper and those publishing content online should experiment with what that means. It won't only make the news online more interesting, it may actually make it worth paying for.