Online Video

Canadians Watching More TV .. Just Not On TV

CP | Michael Oliveira, The Canadian Press | Posted 09.04.2014 | Canada Business

TORONTO - Canadians spent a little less time channel surfing last year but still watched more TV content overall when accounting for streaming, sugges...

Do You Know The Social Media Secret?

Mitch Joel | Posted 05.04.2014 | Canada Living
Mitch Joel

The San Francisco based startup Secret (that was founded by two former Google and Square employees) is getting tons of attention, followers and fans. In short, you can write anything that's on your mind, add photos or colors to the background and customize this content while being able to share it, free of judgment, and without attaching any of your personal information or profile to it.

The Way We Watch Video Will Soon Change Forever

Shahrzad Rafati | Posted 03.18.2014 | Canada
Shahrzad Rafati

Viral video material can pop up at any time, and there are now a ton of apps on the market that can make mobile recording that much easier and higher quality. There are a few apps in particular like Camera MX, that allow you to combine effects and photo frames to get more creative with your camera.

What Content Marketing Can Do for You in 2014

Lisa Ostrikoff | Posted 03.16.2014 | Canada Business
Lisa Ostrikoff

There are various methods in which content marketing can work for businesses in virtually any industry, with the information provided in a variety of formats. You can either do this in-house, or hire professional content creators in a variety of mediums to do this for you. Here are some ideas that could work for you.

WATCH: Online Video Opens Up Dialogue With Customers

Posted 06.18.2013 | Canada Business

There has been a movement away from large production houses to a smaller more niche approach in the world of online video, says Ian Buck. Technolog...

Modern Ad Dollars go to Digital Pioneers

Lisa Ostrikoff | Posted 07.24.2013 | Canada Business
Lisa Ostrikoff

A recent study by Nielsen shows that advertisers, big and small, are turning to the Internet to push their brands. Though many respondents said they still plan to use online advertising for direct response, more and more are spending money on digital brand advertising to promote their company, product or service.

WATCH: Human Statue Punches Man And Other Top Viral Videos

Posted 03.22.2013 | Canada

I know what you are thinking. If I were a human statue, how long could I stand it? How long could I resist the urge to go all Georges St-Pierre on the...

Welcome to Digital Narcissism

Mitch Joel | Posted 05.19.2013 | Canada
Mitch Joel

Is it any surprise that flashy headlines and fake celebrity death memes on Twitter get so much attention? In this era of digital narcissism, where our gateway to content is through the lens of the people we like and admire most, traditional and digital publishers must now grasp for attention in an even flashier way.

Why We Shouldn't Cast Away Podcasting

Mitch Joel | Posted 07.01.2012 | Canada
Mitch Joel

Podcasts enable each and every one of us to become the eclectic, program directors of our own radio stations, and best of all, it's the cheapest way to learn that you can find.

Social Media and the Humiliation Effect

Mitch Joel | Posted 04.07.2012 | Canada Business
Mitch Joel

The true humility and humiliation of social media is not what the web analytics tell us: it's what the audience does (or doesn't do) with the content. You can buy audience, links, and clicks, but you can't buy people who care and want to share whatever it is that you are doing.

Average Canuck Spends An Hour Per Day Watching Online Video

CP | Michael Oliveira, The Canadian Press | Posted 02.13.2012 | Canada Business

TORONTO - Every day, the average Canadian Internet user spends about an hour watching 10 videos online, according to new numbers from measurement firm...

Netflix Canada To Boost Quality, But Not Quantity

CP | Michael Oliveira, The Canadian Press | Posted 01.21.2013 | Canada Business

TORONTO - Netflix is promising that 2012 will be a big year for the company in Canada, with plans to double its acquisition spending for movies and TV...

Web TV Organization Celebrates Content Producers With Awards Show

Nat & Marie | Posted 12.30.2011 | Canada
Nat & Marie

I think creating a body of standards will only help to evolve and legitimize the industry. But some of my peers have argued that this sort of model makes it seem too much like the traditional TV or film industry or that web video still has a long way to go to bring in the views and big bucks the way traditional media has.