Canada Online

Don't Attribute Posts That 'Go Viral' To Neuroscience

Neil Seeman | Posted 04.15.2014 | Canada
Neil Seeman

Business leaders so desperately want to understand how the brain works in order to improve their bottom line such that they will invest oodles of cash in the offerings of digital companies that claim to have neuroscientific validity. And an article about "going viral" in Harvard Business Review by a best-selling author and esteemed academic from Harvard will, by definition, go viral.

Just Because I Can Live My Whole Life Online Doesn't Mean I Should

Elizabeth Hawksworth | Posted 02.17.2014 | Canada Living
Elizabeth Hawksworth

I stopped journalling because I got online. I don't think that's a bad thing, but I am realizing that reconnecting, thinking how to package myself and my experiences in a palatable way, and "making memories" is getting in the way of actually living them. That is the one thing that today's technology has taught me. I may be able to get information and companionship instantly, but it doesn't mean that I should.

Internet Safety Begins at Home

Samantha Kemp-Jackson | Posted 01.23.2014 | Canada Living
Samantha Kemp-Jackson

It's a brave new world in which we're living and digital technology has upped the ante in the parenting realm. As parents of younger children as well as tweens and adolescents, we have to take the digital world seriously. Our children's safety is at stake.

Trolling - I Do Not Think It Means What You Think It Means

Seb FoxAllen | Posted 11.03.2013 | Canada Living
Seb FoxAllen

You may have noticed variations of the term "online trolling" creeping their way into the style guides of your favourite news outlets over the past year. What the Internet need not attempt is to expunge trolls. Instead, the digital class must work towards a renegotiation of its idioms. A key part of this process will be coaxing more nuance from terms like trolls and trolling, insisting on new ways of delineating the undesirable from the criminal: the process from the by-product. Resist the rush to concede the perch of the troll; it's all many of us have left.

Social Media for Retailers: Instagram

Drew Green | Posted 10.23.2013 | Canada Business
Drew Green

If you follow me on Twitter, you're well aware that I am passionate about social media; it's part of what I do and an integral part of SHOP.ca's success. One platform I highly recommend and believe holds a lot of potential for e-commerce is Instagram. Here are my top reasons to get in Instagram.

A Retweet Doesn't Really Show You Care

Elizabeth Hawksworth | Posted 10.13.2013 | Canada Impact
Elizabeth Hawksworth

It's time to disconnect and really reach out. I know I need to call more. I know I need to reach out to you, to let you know I love you. It's so easy to think that a Facebook message or Twitter retweet shows my love, but I know it really doesn't let you know just how much you really cross my mind.

What You Can Learn at the University of Social Media

Drew Green | Posted 09.19.2013 | Canada Business
Drew Green

"What do you want to do with your life?" It's a question that almost every young adult is faced with after graduating college or university. For some, the answer is simple: grad school, medical school, travel or volunteer. For many, the answer is unclear. With this in mind, young adults are asking: Do I need higher education?

Five Tips to Succeed as a Business Leader

Drew Green | Posted 08.10.2013 | Canada Business
Drew Green

My journey has taken me everywhere, but one thing is for certain -- I always found myself doing what I wanted to do and more importantly, what I needed to do to get where I am. So, for those of you who are inspired to be a business leader or an entrepreneur, I leave you with some food for thought.

How Your Digital Footprint Can Hurt You

Lisa Ostrikoff | Posted 07.23.2013 | Canada Business
Lisa Ostrikoff

I've seen business owners and personal contacts tarnish their reputations with a few words or a few clicks, not fully realizing the power of the digital world we now live in. Every picture you post, every status or page you like, and every update you share is essentially announcing to the world who you are, permanently.

Social Media for Retailers: Pinterest-ing Retail Revolution

Drew Green | Posted 07.21.2013 | Canada Business
Drew Green

Pinterest may not claim Facebook-levels of users, but a few visionary retailers are using the hot social networking site to connect with their customers in a way that Facebook could only dream of. From Aritzia to eBay, Pinterest is offering the digital equivalent of window shopping for people around the world.

Social Media for Retailers: Thumbs Up for Facebook

Drew Green | Posted 07.03.2013 | Canada Business
Drew Green

Interact, engage, and network. If you can't meet your customers face-to-face, meet them Facebook-to-Facebook. Start conversations, reply to comments, and keep your users engaged with organic content that best represents your brand.

Social Media for Retailers: Tweet to Success

Drew Green | Posted 06.22.2013 | Canada Business
Drew Green

A recent study discovered that Twitter users who see a retailer's tweet are more likely to visit their retail websites and make online purchases. This article made me consider the impact of a tweet on online retailers.

What Are the Benefits of Shopping Offline?

Drew Green | Posted 06.08.2013 | Canada Business
Drew Green

Online shopping and the eCommerce industry has been growing in popularity over the past few years. For those who have converted to online shopping, their number one reason for buying online will be convenience followed by product variety and availability. It makes me wonder; what about the offline shoppers?

2013 Trends in Canadian Shopping Behaviour

Drew Green | Posted 05.25.2013 | Canada Business
Drew Green

In 2013 more consumers than ever before shifted their retail spending online. Not surprisingly, this coincided with a groundswell of interest and innovation occurring for ecommerce transactions in Canada. Canadian retailers are trying to reach out to the online Canadian consumer and get them spending their money in the Canadian economy.

Online Shopping: Answers to Your Top Fears

Drew Green | Posted 04.12.2013 | Canada Business
Drew Green

As the founder and CEO of Canada's largest online shopping website, SHOP.CA, I've seen and heard it all, so let's take a look at the Top four fears and hesitations around online shopping and my advice to help ease some of those anxieties.

Joy Sticks, Controllers And Zombies: Life As Gamer In 2013

Ryan Doherty | Posted 03.23.2013 | Canada Alberta
Ryan Doherty

Unless you've been living under a rock for the last 10 years or so, video games have become BIG business around the world. Consider this. Call Of Duty MW3, last year's best selling game, earned $3 billion dollars in sales in it's first week. Three Billion, and in seven days no less. The biggest movie of the year (The Avengers, fyi) took almost a month to collect that amount, and at cheaper prices then $59.99 for a new game.

Are Parents Scared Their Punishments Will Go Viral?

Samantha Kemp-Jackson | Posted 01.20.2013 | Canada Living
Samantha Kemp-Jackson

When it comes to discipline, many parents have taken a large step backwards, and technology is to blame. In this day and age of smart phone journalism, YouTube, Twitter and Facebook shares, parents have become wary and hesitant of punishing their children in case their actions at any moment are recorded and uploaded to a willing audience in a matter of seconds.

Your Start-Up Business: Rolling Up Your Sleeves

Karen Geier | Posted 01.16.2013 | Canada Business
Karen Geier

This week, I talked to serial entrepreneur, Angel investor, and founder of CareGuide, John Philip Green. CareGuide is an online "matchmaking" service for people in need of care professionals, and need tailored, vetted recommendations. Here's my Q&A with him.

Your Start-Up Business: Doing Better Together

Karen Geier | Posted 01.23.2014 | Canada Business
Karen Geier

We've all heard the apocryphal tales of companies who put their pet projects on crowd-funding websites and made millions. A group out of Vancouver asked the question: "How can we leverage this zeal and social funding for good?" In July, Weeve was born, and they have helped dozens of not-for-profits achieve crowd funding success. Alex Chuang explains how they've had early success.

Your Start-Up Business: Waiting For the Phone to Ring

Karen Geier | Posted 12.12.2012 | Canada Business
Karen Geier

When you're in the earliest days of your start-up, you are completely head down, focused on your product and you don't have much time for reaching out, and you're certainly not relying upon others to help you. And then you hit your first time where you need to solicit advice, hire contractors, or to network, you encounter your first Great Wait. So, what do you do when you're forced into a Great Wait?

Your Start-Up Business: Make A Product You Love To Use

Karen Geier | Posted 12.02.2012 | Canada Business
Karen Geier

Talking to Phil Libin about his third (and most famous) company, Evernote, on the surface seems like a lesson in how not to make something. But therein lies the genius of why Evernote has had rousing success since its inception in 2007. Phil and his co-founders bootstrapped Evernote themselves for a year. No small feat. During that year, they focused on one goal: making a product they really, really wanted to use.

Your Start-Up Business: From Tech to Tacos -- Principles for Success

Karen Geier | Posted 11.06.2012 | Canada Business
Karen Geier

I recently spoke to Amin Todai, serial start-up entrepreneur, founder of onemethod digital+ design about how he applies the principles of The Lean Start-Up to his various ventures. Amin is also one of the men behind Toronto taqueria La Carnita, which had taken the city by storm. What does he think about being an entrepreneur?

Your Start-Up Business: The Tips You Need to Pitch Successfully

Karen Geier | Posted 10.28.2012 | Canada Business
Karen Geier

You most likely won't make $41 million off your first business presentation, but you DO need a deck which clearly lays out a few key things which all venture capitalists (and potential partners) look for. It seems easy, but one of the hardest exercises you will go through in this process is distilling everything you think, want, and believe in your company into a measly 10 pages. Here are some tips.

Your Start-Up Business: Having the Passion to See it Through

Karen Geier | Posted 10.21.2012 | Canada Business
Karen Geier

Earwolf Media produces the most highly rated comedy podcasts online, and has recently expanded to television (with IFC's Comedy Bang Bang) and comedy album production. He's had many ups and downs in the process -- like pitching a website without knowing how to build one, engineer turnover and self doubt. But on hindsight, Jeff says, "I've never looked back on something we did and said, 'I'm glad I listened to that other person who told me it was a bad idea.'"

If You're a Business and You're Not on Mobile, You're Doing it Wrong

James Riley | Posted 10.02.2012 | Canada Business
James Riley

According to Comscore, 40 per cent of Canadians own a smartphone. You would think that brands would be scrambling to establish their mobile presence. Surprisingly, this is not the case. That so few brands have a mobile presence provides a tremendous opportunity for leadership and to be one of the few brands who do mobile well. Here are a few crucial opportunities brands are missing out on by ignoring mobile.