OREO

Three Examples of Contextual Advertising Done Right

The Sochi Olympics, like other popular television viewing events (read: Oscars, Super Bowl) reinforced the importance and potential effectiveness of contextually relevant ads. Think of the Canadian Institute of Diversity and Inclusion spot that went viral, or Proctor & Gamble's Thank You Mom commercial.
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Oreos Are As Addictive As Cocaine: Study

The white stuff in between your Oreo cookies may be a "cream" filling, but new research suggests it might as well be cocaine. According to a new study from Connecticut College students and a professor...