We are human. We have a hardwired need to connect. And we, as entrepreneurs and businesspeople, want our companies to have that human connection, too. Whether you succeed or not, depends on how you approach it. Nail the brand first, then the social media tactics, and you'll be moving in the right direction. And ahead of most of the pack.
Perched on the abyss, I was about to drop into a black hole ringed by surging white water. There was no turning back now. Paddle hard. Be aggressive. Follow my guide's line. As an avid sea kayaker I was eager to try white water for the first time. And where better than in the foothills of the Andes? I knew white water was a whole different skill set, but I was confident some of my sea kayaking knowledge would cross over. Turns out I was a little over-confident...
I had already been enjoying the relaxed pace of rural Patagonia for a couple weeks and I'd decided to settle down in El Chalten, the trekking capital of Argentina, for a week. We set out for Cerro Fitz Roy base camp, a 26 kilometre round trip. This granite spear peaks at 3,375 metres and attracts hardcore climbers from the world over. From here the real work began.
With each step my crampons dug into the surface of the glacier with a satisfying crunch. The cold wind off the ice made this Argentinian summer feel like a winter's day in Newfoundland. I'm walking on Perito Moreno glacier, deep in rural Patagonia. Back on the boat I sipped on a Jameson over glacier ice. This is as far south as my journey in Argentina will take me.
Punta Tumbo is home to over half a million Magellanic penguins. The path for us humans, although marked and restricted, goes straight through the penguin's breeding ground. This means you're surrounded by thousands of knee-high penguins waddling from their dens to the sea and then back again. Hugo warned us not to let them get too close though, as they were known for nipping nosey tourists.