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One of the buzzwords in the medical profession is something called "patient activation." That's the challenge of enlisting regular people in health maintenance. To state it more plainly, it's all about trying to get people interested in saving their own lives. Which seems like it should be pretty easy, doesn't it?
Quality seems like a word that's easy to define and easier to understand. But that's not quite the reality. In health care, quality is a term invoked by many, but often lacking a shared meaning. And in the absence of a single vision, it can be hard to collaborate on efforts to improve the health system.