Paws for the Cause

Grooming Gets Creative at the Paws for the Cause Gala

Laura Serra | Posted 12.05.2012 | Canada Impact
Laura Serra

One of the most exciting parts about organizing this year's Paws for the Cause Gala is collaborating with so many different dog lovers, and hearing their unique stories about their work with animals. Erica Chou works for the National Association of Professional Creative Groomers, and holds the title of being the first Professional Creative Groomer in Canada. I met with Erica to talk about how the NAPCG became involved with Paws for the Cause, and asked her what we can expect to see at the upcoming event.

Finding the Cause Behind the Paws

Laura Serra | Posted 11.26.2012 | Canada Impact
Laura Serra

As an advocate of canine care, I am proud to be working with 2012 Paws for the Cause benefactor: Central Toronto Veterinary Referral Clinic (CTVRC). Having had my own pet receive emergency clinical care I understand the importance of affordable, professional care for all animals. I talked with Dr. Boyd about plans for the clinic, her 150lb Mastiff, Sargent, and CTVRC's involvement in Paws for the Cause.

Instagram's This Wild Idea on Taking his Hound on the Road

Laura Serra | Posted 11.10.2012 | Canada Impact
Laura Serra

When I first came across Theron Humphrey's photography on Instagram (This Wild Idea), myself and the Paws for the Cause team instantly became obsessed with his photos and the relationship he has with his Coonhound Maddie. We knew he'd be a perfect fit for this year's Paws Gala and quickly contacted him to discuss how we could work together. We recently had a chat with Theron to get some insight on his photography, Maddie and of course, his wild idea.

Combining Fashion with Man's Best Friend for a Good Cause

Laura Serra | Posted 10.29.2012 | Canada Impact
Laura Serra

When my Chihuahua puppy, Chloe, was in a terrible accident and needed emergency spinal reconstruction surgery the veterinarian gave us the choice between a $10,000 surgery bill and putting our new puppy down. Was it really a choice? After that I knew I wanted to start a charity that helped dogs who needed life-saving surgeries. That's when Paws for the Cause was born, and later it's annual #PawsGala dog fashion show.

Love Dogs? Then You'll Love Paws For The Cause

The Huffington Post Canada | Posted 08.27.2012 | Canada Impact

Laura Serra has not one, not two, but three jobs. She's a PR pro by day at Narrative PR in Toronto, writes a weekly parties column for The Globe And M...

Dogs Strut The Catwalk In Couture Clothes For Charity (PHOTOS)

The Huffington Post Canada | Sarah Kelsey | Posted 12.27.2011 | Canada Style

What's cuter than dogs wearing Halloween costumes? Dogs modelling couture clothing. Which is exactly what some lucky Toronto pooches did recently....