Penalties

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What if We Paid People to Quit Smoking?

A study recently published in the New England Journal of Medicine addresses an interesting, incremental way to motivate people to butt out: you pay them. In a previous post I've written about both the public and private sector rewarding people for healthy living, including in terms of being more physically active and eating/drinking more nutritiously. Paying people to quit may, at first, seem far fetched. But it is part of a larger movement to implement what are regarded as sound policies without invoking the heavy hand of the state: regulating lite.