STATE COLLEGE, Pa. - The son of former Penn State assistant football coach Jerry Sandusky participated in a documentary about his father's sexual-abuse case and hopes to become an advocate for child v...
What is a "lovemark" you ask? Well, I like to say that it's all about the emotional cement. Brands that are emotionally cemented to their customers reach their hearts as well as their minds and they deliver beyond expectations of great functional performance. They capture "heartshare as well as mindshare." It really has been a bad year for lovemarks (ahem, RIM).
How do we, as couch potatoes and armchair quarterbacks, know what a $60 million hit does to Penn State, or what a four-year Bowl ban will do to them, long term? Yes, the penalties are severe. Yes, they are harsh. Sure, Penn State may never recover on the field, but... would it have, anyway?
Evil can come in many forms, even the gentle grey softness of a grandmother like Dottie Sandusky.That monsters like Jerry Sandusky exist is a sad reality. Sadder still is the women who protect these men. Is it possible that this woman had absolutely no idea of the atrocities being committed in her own home? Dorothy Sandusky owes the world an apology.