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In this writer's experience, voters and consumers are forgiving. They are profoundly aware of the tendency of humans to have human failings, being human beings themselves. And, as long as mistakes are not being made all the time they will forgive and forget and move on.
The explosion of emojis has changed texting and digital communications, but how useful are they in business? While some industries are waiting to see if this animated and emotional trend will blow over, retail marketers are embracing emojis as a new way to engage potential and repeat customers and increase sales.
A ban would limit consumers' right to choose, lobby says.
Tears of happiness, we assume?
NEW YORK — A revamped Diet Pepsi without aspartame is popping up on store shelves, but the new product isn't expected to arrive in Canada just yet. No changes are planned to any cola beverages in Cana...
NEW YORK — PepsiCo says it's dropping aspartame from Diet Pepsi in the U.S. in response to customer feedback and replacing it with sucralose, another artificial sweetener commonly known as Splenda. No...
NEW YORK, N.Y. - Americans want to cut back on soda, and they're willing to pay more to do it.With people drinking less soda amid health concerns, Coke and Pepsi are pushing smaller cans and bottles t...
Some veg out by a beach. Others sight-see incessantly. But for me, vacation time allows me to catch up on two passions, namely reading and writing. Over the past two weeks in Maine, Nova Scotia and N...
When I recently read that superstar Beyoncé, a role model to millions, especially her legions of young fans, signed a 50 million dollar deal with Pepsi, I was compelled to speak up. A lifestyle brand! Seriously? Do celebrities have a moral responsibility to talk their talk and walk their walk? I believe they do.
The Calgary Board of Education has recently opened the door to the naming of classrooms to corporate sponsorship. Naming of classrooms or programs leads to some very fundamental questions about public education and has many drawbacks. One of which is if you allow Coca Cola a five year deal on a school gym, why not another school sponsored by Pepsi? If they can sponsor a high school gym, how about a junior high? A middle school? An elementary?
NEW YORK, N.Y. - Diet Pepsi is tweaking its formula to stay sweet a little longer.PepsiCo Inc. is testing a new mix of artificial sweeteners that lets the soda keep its taste for a longer period of ti...
Sales of Greek-style yogurt in the U.S. have jumped 2,500 per cent in the last five years, with annual sales this year predicted to reach $1.5 billion, an increase making it one of the "hottest growing food products" of all time. And Pepsi's jumping on the train. Pepsi's strategy is to launch "fun" Greek yogurt, which translates into "fun for you," "better for you" and "good for you" (when it really contains six teaspoons of sugar)!
Coca-Cola and Pepsi's social responsibility campaigns are misleading and divert attention from the health risks of their products, a medical journal says. The online journal PloS Medicine, published...