PEPSI

Endorsing Pepsi? Are You Kidding Me Beyoncé?

When I recently read that superstar Beyoncé, a role model to millions, especially her legions of young fans, signed a 50 million dollar deal with Pepsi, I was compelled to speak up. A lifestyle brand! Seriously? Do celebrities have a moral responsibility to talk their talk and walk their walk? I believe they do.

Public, Corporate Funded Education - Is this Good?

The Calgary Board of Education has recently opened the door to the naming of classrooms to corporate sponsorship. Naming of classrooms or programs leads to some very fundamental questions about public education and has many drawbacks. One of which is if you allow Coca Cola a five year deal on a school gym, why not another school sponsored by Pepsi? If they can sponsor a high school gym, how about a junior high? A middle school? An elementary?
Flickr: osde8info

Will You Eat Pepsi's New Greek Yogurt?

Sales of Greek-style yogurt in the U.S. have jumped 2,500 per cent in the last five years, with annual sales this year predicted to reach $1.5 billion, an increase making it one of the "hottest growing food products" of all time. And Pepsi's jumping on the train. Pepsi's strategy is to launch "fun" Greek yogurt, which translates into "fun for you," "better for you" and "good for you" (when it really contains six teaspoons of sugar)!