Falling On Your Sword Can Remedy Even The Worst PR Disaster

Warren Kinsella | Posted 04.18.2017 | Canada Living
Warren Kinsella

In this writer's experience, voters and consumers are forgiving. They are profoundly aware of the tendency of humans to have human failings, being human beings themselves. And, as long as mistakes are not being made all the time they will forgive and forget and move on.

A Retail Marketer's Guide To Getting On The Emoji Train

Alyssa Altman | Posted 05.16.2016 | Canada Business
Alyssa Altman

The explosion of emojis has changed texting and digital communications, but how useful are they in business? While some industries are waiting to see if this animated and emotional trend will blow over, retail marketers are embracing emojis as a new way to engage potential and repeat customers and increase sales.

Coke, Pepsi, Nestle Battle Montreal's Planned Plastic Bottle Ban

CBC | Posted 03.18.2017 | Canada Business

A ban would limit consumers' right to choose, lobby says.

A Pepsi Smartphone?

The Huffington Post Canada | William Alcopra | Posted 10.13.2015 | Canada Business

Would you buy one?

This Girl's Reaction To Trying Pepsi For The First Time Is Too Much

The Huffington Post Canada | Joy D'Souza | Posted 09.25.2015 | Canada Living

Tears of happiness, we assume?

Diet Pepsi Ditches Aspartame In U.S., Keeps It In Canada

CP | Candice Choi, The Associated Press | Posted 08.10.2016 | Canada Business

NEW YORK — A revamped Diet Pepsi without aspartame is popping up on store shelves, but the new product isn't expected to arrive in Canada just yet. ...

Diet Pepsi Is Ditching Aspartame, But Not In Canada

CP | Candice Choi, The Associated Press | Posted 06.24.2015 | Canada Business

NEW YORK — PepsiCo says it's dropping aspartame from Diet Pepsi in the U.S. in response to customer feedback and replacing it with sucralose, anothe...

Coke, Pepsi's Shrinking Cans Come With A High Price

CP | Candice Choi, The Associated Press | Posted 03.16.2015 | Canada Business

NEW YORK, N.Y. - Americans want to cut back on soda, and they're willing to pay more to do it.With people drinking less soda amid health concerns, Cok...

What I *Wrote* This Week: The World's Greatest Card Trick

Andy Nulman | Posted 10.31.2014 | Canada
Andy Nulman

Some veg out by a beach. Others sight-see incessantly. But for me, vacation time allows me to catch up on two passions, namely reading and writing...

Endorsing Pepsi? Are You Kidding Me Beyoncé?

Beverley Golden | Posted 03.28.2013 | Canada Living
Beverley Golden

When I recently read that superstar Beyoncé, a role model to millions, especially her legions of young fans, signed a 50 million dollar deal with Pepsi, I was compelled to speak up. A lifestyle brand! Seriously? Do celebrities have a moral responsibility to talk their talk and walk their walk? I believe they do.

Public, Corporate Funded Education - Is this Good?

Larry Leach | Posted 12.27.2012 | Canada Alberta
Larry Leach

The Calgary Board of Education has recently opened the door to the naming of classrooms to corporate sponsorship. Naming of classrooms or programs leads to some very fundamental questions about public education and has many drawbacks. One of which is if you allow Coca Cola a five year deal on a school gym, why not another school sponsored by Pepsi? If they can sponsor a high school gym, how about a junior high? A middle school? An elementary?

What's Wrong With Diet Pepsi's Recipe

CP | Candice Choi, The Associated Press | Posted 10.31.2012 | Canada Living

NEW YORK, N.Y. - Diet Pepsi is tweaking its formula to stay sweet a little longer.PepsiCo Inc. is testing a new mix of artificial sweeteners that lets...

Will You Eat Pepsi's New Greek Yogurt?

Rose Reisman | Posted 09.23.2012 | Canada Business
Rose Reisman

Sales of Greek-style yogurt in the U.S. have jumped 2,500 per cent in the last five years, with annual sales this year predicted to reach $1.5 billion, an increase making it one of the "hottest growing food products" of all time. And Pepsi's jumping on the train. Pepsi's strategy is to launch "fun" Greek yogurt, which translates into "fun for you," "better for you" and "good for you" (when it really contains six teaspoons of sugar)!

Soda Pop Ad Campaigns Called Misleading

CBC | Posted 08.20.2012 | Canada Living

Coca-Cola and Pepsi's social responsibility campaigns are misleading and divert attention from the health risks of their products, a medical journal s...

Don't Award PepsiCo For Privatizing Water

Maude Barlow | Posted 08.15.2012 | Canada Politics
Maude Barlow

As activists from around the globe are convening at the Rio +20 conference to protect our common resources from private interests, the Stockholm International Water Institute's decision to award PepsiCo for its water efficiency is a cruel irony. There are some resources that simply shouldn't be bottled, traded or sacrificed to the market, and that is especially true of water.

No Easy Way To Dissolve A Mouse In Mountain Dew

CBC | Posted 03.04.2012 | Canada

Pepsi Co.'s claim that a mouse trapped in a can of Mountain Dew would eventually dissolve doesn’t hold water with Canadian food experts. ...

How Soda Makers Are Taking The Sugar Out Of School

The Huffington Post Canada | Rachel Mendleson | Posted 10.29.2011 | Canada Business

The relationship between schools and major food manufacturers has never been entirely without conflict. But in recent years, growing concerns about ch...

WATCH: Pepsi Bashes Coke In New Ads

Daniel Tencer | Posted 09.20.2011 | Canada Business

The perennial Coke-versus-Pepsi battle has just become a bit more personal. Pepsi this month released a series of ads humorously targeting icons tradi...