The 7 Virtues Beauty Inc. is a Canadian company based in Halifax, Nova Scotia. Their belief is to flex their buying power to empower families in countries that are rebuilding. Their fragrances are made in Canada and are created with essential oils from nations that are rebuilding including Haiti, Afghanistan and the Middle East.
We are shifting out of the patriarchy. The old model built for men does not work for us women as we read in Anne-Marie Slaughter's piece, "Why Women Still Can't Have it All." I admire Slaughter. Except there is one major difference that allows me to have it all; I am a Social Entrepreneur. I don't take this for granted and invite women to design the world they wish to live in.
When Tom Ford wrote a list of 15 things every man should have for the 15th anniversary of Vogue.com he spoke of having a good cologne that becomes a signature. I tapped a friend of mine who works for a major cosmetics company for some information about scents and he dropped some serious science on me. So here is the crash course.
I've always loved the idea of a signature scent, something that embodied me and became a personal statement. Fragrance reacts differently on different people, so how your signature scent smells on you and to you is different than how it smells in the bottle. That means that even a very popular fragrance can become highly personalized -- it won't smell the same on you as it does on other people.
Remember when your grandmother used to show you how to dab the powdery floral perfume onto your pulse points behind your ears and knees and on your wrists? I tried to follow her advice once, maybe twice, but I get where my grandmother was coming from. A big part of perfume's magic is in the ritual of how you put it on.
Quick Study [kwik stuhd-ee]: The Huffington Post Canada's tips to make your life a little sweeter, five minutes at a time. Think of it as a cheatsheet...