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Recently, I stood in front of about 200 people at an annual general meeting to deliver a speech on why I should be chosen to be on their Board of Directors. Now, this might not seem like a big deal; a...
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In business you hear the term “personal brand” thrown around a lot. It’s a process by which you define how the world sees you. It’s seemingly a straightforward task but often the most important thing a new business owner will do.
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Regardless of the scope or nature of your business or profession, your leadership skills will ultimately determine your success or failure. Leadership skills are based on a sound, personal vision or foundation. They invite others to support you in effectively communicating your vision, ideally to everyone's betterment.
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We all feel "stuck" from time to time -- when your personal brand suddenly (but hopefully temporarily) loses much of its appeal to prospects, clients, and yourself. You are stuck in a rut and it's time to figure out what grounded you and then get airborne again. Here are three potential scenarios to help you get back on track.
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The way you appear drastically affects the way others perceive you. First impressions are often based on appearance, and it's hard to reverse people's opinions based on an instantaneous visual assessment.
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It's no wonder that when you Google "personal marketing plan," more than 50 million results appear. As the workplace becomes more difficult to navigate and expectations of our performance rise, we are often faced with conflicting goals. They pit our need to remain true to ourselves against doing what it takes to move forward in our careers and businesses.
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One tweet that I wrote two years ago got me into the office of a C-suite executive and launched one of the most important relationships in my business today. I could have set up my meeting with her the old-fashioned way -- but Twitter helped me bypass potential obstacles and removed hierarchical barriers. Establishing yourself as a thought leader on Twitter can give you an edge.
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The impressions we leave with people will usually determine our success or failure at engaging them further to create opportunities to enhance or restart our careers. Our handshake, ability to relate to others, the way we speak and dress and how we make others feel around us are all factors in the judgement process. They are also all factors that we have control over by establishing a strong personal brand.
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The Captain's Logger -- The master of the universe that uses his or her status updates as a daily log. Save the useless information about your cat and pictures of your left over Arby's Beef 'N Cheddar combo for someplace else. Like Twitter.
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While I'm not an entrepreneur in the traditional sense, I choose my clients, control my hours and most importantly, do what I love. Here's what I did to position myself as a subject matter expert. It all started with an invitation to speak on social media at a marketing event.
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A brand helps me define who I am, always. It helps you set parameters for yourself in a good way. Have you ever stopped to think, "how do I define myself?" And how do you decide upon a personal brand anyway? Here's what having a personal brand means to me and how you can find your own.
Words can be a powerful expression. So too can a personal brand be a powerful beacon for you and others. But most of all, each of you can be a leader. You just need to know who you are, know what you want and then ultimately make that positive impact with your brand, your promise and your legacy.
Stacks of books, an empty Starbucks coffee cup, Post-it notes and old essays cover Brody Hatch’s desk in his bedroom in Kingston, Ontario. Hatch, 22, is a Film and Media student at Queen’s University,...
LinkedIn has become one of the most important professional network platforms on the planet. It has grown phenomenally in the last 5 years, with over 200 million members worldwide and 7 million in Canada alone.