Personal Brand

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When it Comes to Personal Branding You Are Your Most Sellable Product

The impressions we leave with people will usually determine our success or failure at engaging them further to create opportunities to enhance or restart our careers. Our handshake, ability to relate to others, the way we speak and dress and how we make others feel around us are all factors in the judgement process. They are also all factors that we have control over by establishing a strong personal brand.
ABC

Rebrand: Kevin O'Leary's One Note is Getting Old

Dear Kevin O'Leary, building a personal brand takes time and I must start this note by congratulating you for the work that you have done thus far! But, there's just the little, tiny, smallest of small challenge of you being universally known as a one-note wonder, an annoying, small man with a huge ego -- that could be an issue. Trust me, Kev, I am sure that with some humility, good deeds and follow-through we can put some gas in your tank and start to build that ever-important legacy brand.
CP

Mark Carney: Canada's Smoothest Operator

Mark Carney, Governor of the Bank of Canada, probably has the best personal brand of anyone in Canada right now. Carney has created a spotlight for himself by taking some risks, all of which could have blown up in his face. I think he managed to avoid disaster by focussing on some key principles about personal branding.
AFP

How (and Why) to Build Your Personal Brand

Guess what? Personal branding is just as important for bank managers and accountants and human resource specialists as it is for actors and advertising executives and sports figures. Many people shy away because they think only the famous need them, but you already have a brand -- it might not be accurate, and it might not be the brand you would like to have -- but you have one. Why not optimize it?