Let me fill you in on a secret: It's because you are too busy focusing on you, your company and your brand. You. You. More you. Forget about yourself for a second. Focus on the scintillating stars around you. They are gorgeous, captivating and brilliant! There is so much to discover. It is there waiting, just like you. All you have to do is open years eyes, click and share.
Let's face it: it's always personal. Even when it's not. Even in business. Every business owner is first and foremost a person and the way we view the world is through our unique human perspective. We put a lot of ourselves into our businesses and careers, and therefore, by default it is personal. Enter the personal brand.
Imagine you're on a romantic date with your dream match. He or she looks incredible and has a stellar background; a high paying job at a respectable firm, solid values, impeccable style and similar interests to you. But there's one small caveat: You have no emotional connection. Zero chemistry. It's like you're talking to a dead fish! Well, you can forget about having a relationship.
The book includes the recommendation that professional women dress "smexy" (the author's word for smart and sexy). Most of the powerful women I know look professional, but don't invest a lot of time into looking fabulously sexy. They're too busy kicking ass and getting shit done. I'm willing to overlook our disagreement on this issue, however, because other parts of the book are good.
We can all think of excuses for postponing work on our personal brands. Students are overwhelmed with university work, and just want a few tips on how to sound credible to a recruiter. Thinking about the brand you are developing in a self-reflecting and strategic way is the antidote to finding yourself left behind.
A personal branding strategy is built around success. Knowing what you're good at, articulating the value you can deliver, and getting recognized for that value are the three key elements in creating a brand. But we all fail from time to time. The project is delivered late, the client selects a different supplier, the product launch flops. How do you, and your personal brand, recover? Here are some suggestions.
Mark Carney, Governor of the Bank of Canada, probably has the best personal brand of anyone in Canada right now. Carney has created a spotlight for himself by taking some risks, all of which could have blown up in his face. I think he managed to avoid disaster by focussing on some key principles about personal branding.
My dream client? Conrad Black-- the good Lord Black My ultimate professional challenge would be to be part of the LB Reputation Recovery dream team. Your personal brand has taken a bit of a beating lately, your Lordship, but I want you to know that there is hope for recovery, if you really want it badly.
I had grown so tired and so very bored of my corporate life, glamorous as it looked on the outside, that I wanted to scream and not stop. It was truly a case of "it's not you, it's me" and I wanted to break up with my job in the very worst way. But, I couldn't, even though I knew it was for the best.