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In business you hear the term “personal brand” thrown around a lot. It’s a process by which you define how the world sees you. It’s seemingly a straightforward task but often the most important thing a new business owner will do.
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Small things business owners can do to provide personalized service. From the AOL Partner Studio
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This year, in addition to the great work that we're doing on behalf of clients, let's make a commitment to look inward and focus on expertly communicating our own brand stories.
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To be recognized in your organization and even in your industry, you must state explicitly what is about you that makes you unique; what the value is you can bring; and how it can contribute to your organization. There are various ways to get your point across -- here are four of the best.
When faced with any decision, always ask first, "What would Future Me choose?" That's how you get to where want to go. By making decisions not from where you are, but from that place of your envisioned success.
New digital personalities pop up daily and although we often hear about the PR behaviours that annoy bloggers and influencers, it's also important for us to recognize some of the shady influencer behaviours that can leave a communicator frustrated and far from their PR goals.
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More than half of all Canadians use LinkedIn for job search and a whopping 97 per cent of recruiters are active on the site. But if that's all you're using it for, you may be holding yourself back. You don't need to be on the hunt for a new job to gain value from LinkedIn -- it can also help you grow within your current role.
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Regardless of the scope or nature of your business or profession, your leadership skills will ultimately determine your success or failure. Leadership skills are based on a sound, personal vision or foundation. They invite others to support you in effectively communicating your vision, ideally to everyone's betterment.
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Dear 20-something, you're being judged. You just don't know it. You have somehow managed to graduate from high school, and in some cases college and university, without knowing how to use to, too and two. You mix up were, where and wear as well as there, their and they're. Notice how I said you're being judged? Not your being judged?
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We all feel "stuck" from time to time -- when your personal brand suddenly (but hopefully temporarily) loses much of its appeal to prospects, clients, and yourself. You are stuck in a rut and it's time to figure out what grounded you and then get airborne again. Here are three potential scenarios to help you get back on track.
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Not that many years ago the first time you were seen by other professionals and colleagues was in an interview, the first day on a new job or in a social setting. Now, it is common for people to Google you or find you on LinkedIn, Twitter, Instagram or Facebook to gather up a first impression of who you are before job interviews, as your new position in a company has been announced, or after hearing about you from someone.
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The way you appear drastically affects the way others perceive you. First impressions are often based on appearance, and it's hard to reverse people's opinions based on an instantaneous visual assessment.
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Shame. It's not the type of subject you would openly discuss at your friend's baby shower. Nor is it the topic du jour at the local yoga studio as you head in for your morning workout. Nobody wants to talk about shame or -- more specifically -- the one event, experience or lifestyle choice that has led to them feeling shameful. But choosing to do so can change your life.
Our message gets through only when we understand with whom we are communicating and their needs, the urgency of the message, and the desired next steps our message will trigger.