Personal Branding

How To Become An Individual People Want To Hire

Sonia Desrosiers | Posted 10.21.2016 | Canada Business
Sonia Desrosiers

To be recognized in your organization and even in your industry, you must state explicitly what is about you that makes you unique; what the value is you can bring; and how it can contribute to your organization. There are various ways to get your point across -- here are four of the best.

Why 'Future You' Should Make All Your Decisions

Melissa Dawn | Posted 07.15.2016 | Canada Business
Melissa Dawn

When faced with any decision, always ask first, "What would Future Me choose?" That's how you get to where want to go. By making decisions not from where you are, but from that place of your envisioned success.

4 Types Of Online Influencers That Brands Hate To Work With

Rachel Thexton | Posted 07.13.2016 | Canada Business
Rachel Thexton

New digital personalities pop up daily and although we often hear about the PR behaviours that annoy bloggers and influencers, it's also important for us to recognize some of the shady influencer behaviours that can leave a communicator frustrated and far from their PR goals.

Only Using LinkedIn For Job Hunting? You May Be Missing Out

Julie Dossett | Posted 06.29.2016 | Canada Business
Julie Dossett

More than half of all Canadians use LinkedIn for job search and a whopping 97 per cent of recruiters are active on the site. But if that's all you're using it for, you may be holding yourself back. You don't need to be on the hunt for a new job to gain value from LinkedIn -- it can also help you grow within your current role.

8 Ways To Manage Your Business With Smart Leadership Skills

Evan Thompson | Posted 06.22.2016 | Canada Business
Evan Thompson

Regardless of the scope or nature of your business or profession, your leadership skills will ultimately determine your success or failure. Leadership skills are based on a sound, personal vision or foundation. They invite others to support you in effectively communicating your vision, ideally to everyone's betterment.

You're Being Judged. You Just Don't Know It

Mary Charleson | Posted 06.09.2016 | Canada Living
Mary Charleson

Dear 20-something, you're being judged. You just don't know it. You have somehow managed to graduate from high school, and in some cases college and university, without knowing how to use to, too and two. You mix up were, where and wear as well as there, their and they're. Notice how I said you're being judged? Not your being judged?

3 Ways To Pull Yourself Out Of A Professional Rut

Evan Thompson | Posted 04.14.2016 | Canada Business
Evan Thompson

We all feel "stuck" from time to time -- when your personal brand suddenly (but hopefully temporarily) loses much of its appeal to prospects, clients, and yourself. You are stuck in a rut and it's time to figure out what grounded you and then get airborne again. Here are three potential scenarios to help you get back on track.

Your First Impression Starts On Social Media

Judy Mann | Posted 04.04.2016 | Canada Business
Judy Mann

Not that many years ago the first time you were seen by other professionals and colleagues was in an interview, the first day on a new job or in a social setting. Now, it is common for people to Google you or find you on LinkedIn, Twitter, Instagram or Facebook to gather up a first impression of who you are before job interviews, as your new position in a company has been announced, or after hearing about you from someone.

Your Wardrobe Affects How People Perceive Your Personal Brand

Evan Thompson | Posted 03.16.2016 | Canada Business
Evan Thompson

The way you appear drastically affects the way others perceive you. First impressions are often based on appearance, and it's hard to reverse people's opinions based on an instantaneous visual assessment.

Why Sharing Your Shame Is Good For You

Cheryl Muir | Posted 02.19.2016 | Canada Living
Cheryl Muir

Shame. It's not the type of subject you would openly discuss at your friend's baby shower. Nor is it the topic du jour at the local yoga studio as you head in for your morning workout. Nobody wants to talk about shame or -- more specifically -- the one event, experience or lifestyle choice that has led to them feeling shameful. But choosing to do so can change your life.

How To Communicate And Be Heard

Evan Thompson | Posted 11.25.2015 | Canada Business
Evan Thompson

Our message gets through only when we understand with whom we are communicating and their needs, the urgency of the message, and the desired next steps our message will trigger.

Authenticity Determined This Election's Winners And Losers

Ken Aber and Ian Chamandy | Posted 10.29.2015 | Canada Politics
Ken Aber and Ian Chamandy

Todd Rundgren's song, "The Verb, To Love," speaks to authenticity -- the antithesis of the packaging of a candidate for public consumption during an election. Both Trudeau and Harper were authentic to who they are in the campaign, while Mulcair showed up as a packaged pretense of what he wanted people to think of him, not who he truly is.

Create A Personal Marketing Plan To Help Your Business And Career

Evan Thompson | Posted 10.29.2015 | Canada Business
Evan Thompson

It's no wonder that when you Google "personal marketing plan," more than 50 million results appear. As the workplace becomes more difficult to navigate and expectations of our performance rise, we are often faced with conflicting goals. They pit our need to remain true to ourselves against doing what it takes to move forward in our careers and businesses.

The Best Personal Brand Is an Authentic One

Marco Pasqua | Posted 09.25.2016 | Canada Business
Marco Pasqua

Branding is such a powerful tool. Every year across North America, companies spend billions of dollars in advertising to ensure their products are seen by the masses. The reality is, you don't need to spend a ton of money to put yourself out there. In fact, each and every one of us is already the head of a major brand -- our own.

How One Tweet Can Help Launch Your Career

Lina Duque | Posted 09.16.2016 | Canada Business
Lina Duque

One tweet that I wrote two years ago got me into the office of a C-suite executive and launched one of the most important relationships in my business today. I could have set up my meeting with her the old-fashioned way -- but Twitter helped me bypass potential obstacles and removed hierarchical barriers. Establishing yourself as a thought leader on Twitter can give you an edge.

Your Destiny Is Determined by Your Decisions

Natasha Koifman | Posted 08.20.2016 | Canada Living
Natasha Koifman

I believe we are in full control of our choices and that our actions, in response to what fate offers us, matter. We are here to learn lessons and the hard decisions we have to make are what helps us grow as humans. Our destiny is not something we can sit by and let happen to us.

Being Myself at Work Brought Me More Success

Sarah Vermunt | Posted 07.29.2016 | Canada Business
Sarah Vermunt

When I first started career coaching I had a different website and a verrrrry different vibe. I thought that if I didn't look and sound "professional" (i.e. conservative, corporate) I wouldn't get any clients. My headshot was a photo of me at a boardroom table, unsmiling and intense (so not me!).

Lessons From #FHRITP About Public Shaming

Rania Walker | Posted 05.14.2016 | Canada Living
Rania Walker

It follows you, it traps you and in this specific case (like so many others) it can ruin your life. There is no trash bin on social media. Yet it seems to happen time and time again. And the offenders are shocked all the same when they become the victims of their own ignorance. Here is a short primer on how to avoid a bout of public shaming. It's certainly not the authoritative volume on how to avoid and rectify situations like this, but let's use this as a friendly reminder of how to stay out of trouble.

Raise Your Likeability Factor - It's Your Most Valuable Asset

Evan Thompson | Posted 05.13.2016 | Canada Business
Evan Thompson

Likeability is not the ability to make people laugh or take centre stage all the time. It is about considerate behaviour and keeping promises that make people feel comfortable around you. You win them over by fuelling their belief that you are a trustworthy person who they can count on to do the right thing.

Take Your Professional Brand to the Next Level With These Tips

Kathleen Kahlon | Posted 05.02.2016 | Canada Business
Kathleen Kahlon

Your professional brand is the sum of many aspects of your professional life, so it's important that you are always representing your best self. Don't shy away from announcing promotions or career milestones and updating your profile.

When it Comes to Personal Branding You Are Your Most Sellable Product

Evan Thompson | Posted 06.29.2015 | Canada Business
Evan Thompson

The impressions we leave with people will usually determine our success or failure at engaging them further to create opportunities to enhance or restart our careers. Our handshake, ability to relate to others, the way we speak and dress and how we make others feel around us are all factors in the judgement process. They are also all factors that we have control over by establishing a strong personal brand.

The Type of Idiots Who Ruin Facebook (Hint: The Tag All-Star)

Sajeel Qureshi | Posted 03.15.2015 | Canada Living
Sajeel Qureshi

The Captain's Logger -- The master of the universe that uses his or her status updates as a daily log. Save the useless information about your cat and pictures of your left over Arby's Beef 'N Cheddar combo for someplace else. Like Twitter.

5 Ways To Stand Out As An Introvert

Evan Thompson | Posted 03.10.2015 | Canada Living
Evan Thompson

Some might interpret your silence in the face of the steady flow of conversation as indifference or disapproval because the conversation does not meet your intellectual standards. In fact, you may be very interested in all that's being said. You just don't have the confidence or energy to jump into the conversational fray.

5 Lessons in Leadership From Ryerson's Top Female Executive

Lina Duque | Posted 01.27.2015 | Canada Business
Lina Duque

This week marks a major milestone in Julia Hanigsberg's career as she steps down as Vice President of Administration and Finance of Toronto's Ryerson University to take on the top job at the Holland Bloorview Kids Rehabilitation Hospital.

What Social Media Can Teach You About Living a Fuller Life

Kim Smiley | Posted 12.16.2014 | Canada Living
Kim Smiley

Let me fill you in on a secret: It's because you are too busy focusing on you, your company and your brand. You. You. More you. Forget about yourself for a second. Focus on the scintillating stars around you. They are gorgeous, captivating and brilliant! There is so much to discover. It is there waiting, just like you. All you have to do is open years eyes, click and share.