Personal Branding

How to Keep Your Personal Brand True to You

Sarah Vermunt | Posted 08.09.2014 | Canada Business
Sarah Vermunt

For some, the idea of building a personal brand feels a little, well, icky. You might wonder, How do you build a personal brand without feeling like you're selling your soul? Actually, selling your soul is exactly what you should do. Stick with me, here...

How to Get Over Getting Dissed

Sarah Vermunt | Posted 07.17.2014 | Canada Living
Sarah Vermunt

My wise self knows that I created my company to help people become their happiest and most authentic selves at work. I believe very firmly in being yourself, yet I questioned the value of my own authenticity at the slightest critique. The irony is not lost on me.

Need A Job? You Need An Online Brand First

CP | Romina Maurino, The Canadian Press | Posted 07.15.2014 | Canada Business

TORONTO - Chris Abraham may now be a leading social media and digital marketing expert, but his journey toward that job began with simple blog post.Ab...

How to Get People to Care About Your Business

Elan Divon | Posted 07.03.2014 | Canada Business
Elan Divon

Imagine you're on a romantic date with your dream match. He or she looks incredible and has a stellar background; a high paying job at a respectable firm, solid values, impeccable style and similar interests to you. But there's one small caveat: You have no emotional connection. Zero chemistry. It's like you're talking to a dead fish! Well, you can forget about having a relationship.

What's Your Personal Brand?

Natasha Koifman | Posted 08.16.2014 | Canada Living
Natasha Koifman

A brand helps me define who I am, always. It helps you set parameters for yourself in a good way. Have you ever stopped to think, "how do I define myself?" And how do you decide upon a personal brand anyway? Here's what having a personal brand means to me and how you can find your own.

What Miley Can Teach Bieber (and You) About Career Management

Ivey Business School | Posted 06.30.2014 | Canada Business
Ivey Business School

Miley Cyrus appears to have a well-thought out plan for changing her good-girl reputation, while Justin Bieber seems to be sorely lacking a plan of any sort. Consistency and clarity of message win out in this game of getting people's attention. There are valuable lessons you can learn from both.

Empowering Women, Empowering the World...

Paula Pyne | Posted 01.23.2014 | Canada
Paula Pyne

"The future depends on what you do today." ~ Mahatma Gandhi It was more than a day of Building Personal Brands; it was an uplifting experience with...

Women, Work & the Art of Savoir Faire: A Breezy Business Read

Sarah Vermunt | Posted 10.02.2013 | Canada Business
Sarah Vermunt

The book includes the recommendation that professional women dress "smexy" (the author's word for smart and sexy). Most of the powerful women I know look professional, but don't invest a lot of time into looking fabulously sexy. They're too busy kicking ass and getting shit done. I'm willing to overlook our disagreement on this issue, however, because other parts of the book are good.

Is Personal Branding Necessary?

The Huffington Post Canada | Samantha Fernandes | Posted 06.07.2013 | Canada Living

Stacks of books, an empty Starbucks coffee cup, Post-it notes and old essays cover Brody Hatch’s desk in his bedroom in Kingston, Ontario. Hatch, 22...

Linkedin to Personal Branding

Parmjit Parmar | Posted 04.29.2013 | Canada Business
Parmjit Parmar

LinkedIn has become one of the most important professional network platforms on the planet. It has grown phenomenally in the last 5 years, with over 200 million members worldwide and 7 million in Canada alone.

University Students: Brand Yourself Now and Get Ahead

Karen Wensley | Posted 03.20.2013 | Canada Business
Karen Wensley

We can all think of excuses for postponing work on our personal brands. Students are overwhelmed with university work, and just want a few tips on how to sound credible to a recruiter. Thinking about the brand you are developing in a self-reflecting and strategic way is the antidote to finding yourself left behind.

How to Recover Your Personal Brand After a Failure

Karen Wensley | Posted 11.26.2012 | Canada Business
Karen Wensley

A personal branding strategy is built around success. Knowing what you're good at, articulating the value you can deliver, and getting recognized for that value are the three key elements in creating a brand. But we all fail from time to time. The project is delivered late, the client selects a different supplier, the product launch flops. How do you, and your personal brand, recover? Here are some suggestions.

Mark Carney: Canada's Smoothest Operator

Karen Wensley | Posted 10.28.2012 | Canada Business
Karen Wensley

Mark Carney, Governor of the Bank of Canada, probably has the best personal brand of anyone in Canada right now. Carney has created a spotlight for himself by taking some risks, all of which could have blown up in his face. I think he managed to avoid disaster by focussing on some key principles about personal branding.

Rebranding Conrad Black -- From Lord to Local?

Kerry Harris | Posted 10.17.2012 | Canada Business
Kerry Harris

My dream client? Conrad Black-- the good Lord Black My ultimate professional challenge would be to be part of the LB Reputation Recovery dream team. Your personal brand has taken a bit of a beating lately, your Lordship, but I want you to know that there is hope for recovery, if you really want it badly.

Reboot Yourself -- Knowing When it's Time to Break up With Your Job

Kerry Harris | Posted 10.08.2012 | Canada Business
Kerry Harris

I had grown so tired and so very bored of my corporate life, glamorous as it looked on the outside, that I wanted to scream and not stop. It was truly a case of "it's not you, it's me" and I wanted to break up with my job in the very worst way. But, I couldn't, even though I knew it was for the best.

Find Yourself and Your "Brand" With the 5 I AMS

Natasha Koifman | Posted 05.13.2012 | Canada Living
Natasha Koifman

At first glance, it's easy to rattle off the usual suspects; creative, fierce, independent... you get the picture. But the "FIVE I AMS" game really caught me off guard because I had never actually stopped and thought about "what I am."