Personal Branding

The Best Personal Brand Is an Authentic One

Marco Pasqua | Posted 09.25.2015 | Canada Business
Marco Pasqua

Branding is such a powerful tool. Every year across North America, companies spend billions of dollars in advertising to ensure their products are seen by the masses. The reality is, you don't need to spend a ton of money to put yourself out there. In fact, each and every one of us is already the head of a major brand -- our own.

How One Tweet Can Help Launch Your Career

Lina Duque | Posted 09.21.2015 | Canada Business
Lina Duque

One tweet that I wrote two years ago got me into the office of a C-suite executive and launched one of the most important relationships in my business today. I could have set up my meeting with her the old-fashioned way -- but Twitter helped me bypass potential obstacles and removed hierarchical barriers. Establishing yourself as a thought leader on Twitter can give you an edge.

Your Destiny Is Determined by Your Decisions

Natasha Koifman | Posted 08.20.2015 | Canada Living
Natasha Koifman

I believe we are in full control of our choices and that our actions, in response to what fate offers us, matter. We are here to learn lessons and the hard decisions we have to make are what helps us grow as humans. Our destiny is not something we can sit by and let happen to us.

Being Myself at Work Brought Me More Success

Sarah Vermunt | Posted 07.29.2015 | Canada Business
Sarah Vermunt

When I first started career coaching I had a different website and a verrrrry different vibe. I thought that if I didn't look and sound "professional" (i.e. conservative, corporate) I wouldn't get any clients. My headshot was a photo of me at a boardroom table, unsmiling and intense (so not me!).

Lessons From #FHRITP About Public Shaming

Rania Walker | Posted 05.14.2015 | Canada Living
Rania Walker

It follows you, it traps you and in this specific case (like so many others) it can ruin your life. There is no trash bin on social media. Yet it seems to happen time and time again. And the offenders are shocked all the same when they become the victims of their own ignorance. Here is a short primer on how to avoid a bout of public shaming. It's certainly not the authoritative volume on how to avoid and rectify situations like this, but let's use this as a friendly reminder of how to stay out of trouble.

Raise Your Likeability Factor - It's Your Most Valuable Asset

Evan Thompson | Posted 05.13.2015 | Canada Business
Evan Thompson

Likeability is not the ability to make people laugh or take centre stage all the time. It is about considerate behaviour and keeping promises that make people feel comfortable around you. You win them over by fuelling their belief that you are a trustworthy person who they can count on to do the right thing.

Take Your Professional Brand to the Next Level With These Tips

Kathleen Kahlon | Posted 05.02.2015 | Canada Business
Kathleen Kahlon

Your professional brand is the sum of many aspects of your professional life, so it's important that you are always representing your best self. Don't shy away from announcing promotions or career milestones and updating your profile.

When it Comes to Personal Branding You Are Your Most Sellable Product

Evan Thompson | Posted 06.29.2015 | Canada Business
Evan Thompson

The impressions we leave with people will usually determine our success or failure at engaging them further to create opportunities to enhance or restart our careers. Our handshake, ability to relate to others, the way we speak and dress and how we make others feel around us are all factors in the judgement process. They are also all factors that we have control over by establishing a strong personal brand.

The Type of Idiots Who Ruin Facebook (Hint: The Tag All-Star)

Sajeel Qureshi | Posted 03.15.2015 | Canada Living
Sajeel Qureshi

The Captain's Logger -- The master of the universe that uses his or her status updates as a daily log. Save the useless information about your cat and pictures of your left over Arby's Beef 'N Cheddar combo for someplace else. Like Twitter.

5 Ways To Stand Out As An Introvert

Evan Thompson | Posted 03.10.2015 | Canada Living
Evan Thompson

Some might interpret your silence in the face of the steady flow of conversation as indifference or disapproval because the conversation does not meet your intellectual standards. In fact, you may be very interested in all that's being said. You just don't have the confidence or energy to jump into the conversational fray.

5 Lessons in Leadership From Ryerson's Top Female Executive

Lina Duque | Posted 01.27.2015 | Canada Business
Lina Duque

This week marks a major milestone in Julia Hanigsberg's career as she steps down as Vice President of Administration and Finance of Toronto's Ryerson University to take on the top job at the Holland Bloorview Kids Rehabilitation Hospital.

What Social Media Can Teach You About Living a Fuller Life

Kim Smiley | Posted 12.16.2014 | Canada Living
Kim Smiley

Let me fill you in on a secret: It's because you are too busy focusing on you, your company and your brand. You. You. More you. Forget about yourself for a second. Focus on the scintillating stars around you. They are gorgeous, captivating and brilliant! There is so much to discover. It is there waiting, just like you. All you have to do is open years eyes, click and share.

Getting Personal With Your Brand

Shannon Skinner | Posted 12.08.2014 | Canada Business
Shannon Skinner

Let's face it: it's always personal. Even when it's not. Even in business. Every business owner is first and foremost a person and the way we view the world is through our unique human perspective. We put a lot of ourselves into our businesses and careers, and therefore, by default it is personal. Enter the personal brand.

3 Tips to Build Your Offline and Online Network

Sajeel Qureshi | Posted 12.05.2014 | Canada Business
Sajeel Qureshi

Networking events are speed-dating for sales reps. You put on a name tag on, snack hors d'oeuvres and try to grow business. Most people end up with nothing for one important reason...

How I Turned My Passion Into a Career

Lina Duque | Posted 11.25.2014 | Canada Business
Lina Duque

While I'm not an entrepreneur in the traditional sense, I choose my clients, control my hours and most importantly, do what I love. Here's what I did to position myself as a subject matter expert. It all started with an invitation to speak on social media at a marketing event.

How to Keep Your Personal Brand True to You

Sarah Vermunt | Posted 10.08.2014 | Canada Business
Sarah Vermunt

For some, the idea of building a personal brand feels a little, well, icky. You might wonder, How do you build a personal brand without feeling like you're selling your soul? Actually, selling your soul is exactly what you should do. Stick with me, here...

How to Get Over Getting Dissed

Sarah Vermunt | Posted 09.16.2014 | Canada Living
Sarah Vermunt

My wise self knows that I created my company to help people become their happiest and most authentic selves at work. I believe very firmly in being yourself, yet I questioned the value of my own authenticity at the slightest critique. The irony is not lost on me.

Need A Job? You Need An Online Brand First

CP | Romina Maurino, The Canadian Press | Posted 09.14.2014 | Canada Business

TORONTO - Chris Abraham may now be a leading social media and digital marketing expert, but his journey toward that job began with simple blog post.Ab...

How to Get People to Care About Your Business

Elan Divon | Posted 09.02.2014 | Canada Business
Elan Divon

Imagine you're on a romantic date with your dream match. He or she looks incredible and has a stellar background; a high paying job at a respectable firm, solid values, impeccable style and similar interests to you. But there's one small caveat: You have no emotional connection. Zero chemistry. It's like you're talking to a dead fish! Well, you can forget about having a relationship.

What's Your Personal Brand?

Natasha Koifman | Posted 08.16.2014 | Canada Living
Natasha Koifman

A brand helps me define who I am, always. It helps you set parameters for yourself in a good way. Have you ever stopped to think, "how do I define myself?" And how do you decide upon a personal brand anyway? Here's what having a personal brand means to me and how you can find your own.

What Miley Can Teach Bieber (and You) About Career Management

Ivey Business School | Posted 06.30.2014 | Canada Business
Ivey Business School

Miley Cyrus appears to have a well-thought out plan for changing her good-girl reputation, while Justin Bieber seems to be sorely lacking a plan of any sort. Consistency and clarity of message win out in this game of getting people's attention. There are valuable lessons you can learn from both.

Empowering Women, Empowering the World...

Paula Pyne | Posted 01.23.2014 | Canada
Paula Pyne

"The future depends on what you do today." ~ Mahatma Gandhi It was more than a day of Building Personal Brands; it was an uplifting experience with...

Women, Work & the Art of Savoir Faire: A Breezy Business Read

Sarah Vermunt | Posted 10.02.2013 | Canada Business
Sarah Vermunt

The book includes the recommendation that professional women dress "smexy" (the author's word for smart and sexy). Most of the powerful women I know look professional, but don't invest a lot of time into looking fabulously sexy. They're too busy kicking ass and getting shit done. I'm willing to overlook our disagreement on this issue, however, because other parts of the book are good.

Is Personal Branding Necessary?

The Huffington Post Canada | Samantha Fernandes | Posted 06.07.2013 | Canada Living

Stacks of books, an empty Starbucks coffee cup, Post-it notes and old essays cover Brody Hatch’s desk in his bedroom in Kingston, Ontario. Hatch, 22...

Linkedin to Personal Branding

Parmjit Parmar | Posted 04.29.2013 | Canada Business
Parmjit Parmar

LinkedIn has become one of the most important professional network platforms on the planet. It has grown phenomenally in the last 5 years, with over 200 million members worldwide and 7 million in Canada alone.