Petite sizes, especially petite-exclusive collections, while growing, are hard to come by. Often seen as something for a very mature market, many petite women avoid them like the plague. However, things are changing, especially with Jeetly, the newest entry to the petite-exclusive market.
Many women think that "petite" means small, when in fact it doesn't. There are a number of women who are short and plus size. They are often shocked to find out that they are "petite" -- women's petite. Unfortunately, women's petite is the most difficult specialty size to obtain.
Finally, a luxury line has arrived for petite women 5'5" and below. The 16th Bar, led by 4'11" designer Frankie Ortiz, presented its debut collection in Los Angeles late last year. Recently, DelectablyChic! spoke with Ms. Ortiz to discuss her new collection.
The lack of "style" was definitely the case with Allistyle. If this had been a non-specialty size collection, it probably wouldn't have even been shown at World MasterCard Fashion Week as is, unless the designer was already well known to those who are familiar with the Canadian fashion industry (e.g. Joe Fresh).