Pinkwashing

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Does It Make Sense Or Is It Oxymoronic?

As much as I would love to spend a night in a yurt and eat off my own organic farm (preferably in a tropical location), I'm hardly an eco-hero, most of us aren't, even if we are making better choices and dedicating our time, work and efforts to caring and doing. BUT, there is a big difference between not being perfect, and being downright untruthful.
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This October, Let's Stop Pinkwashing Breast Cancer

Despite the lovely pink ribbon, toxic ingredients are polluting us. Maybe it's just the cynic in me, but I think it should be common sense that we can't shop our way to a cure -- especially by listening to companies who claim to be supporting us and fighting breast cancer, while selling products that can contribute to causing the very disease.
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Brands Should Support LGBT Rights

As the SCOTUS decision permeates business and marketing discussions, there have been a few arguments against brands publicly supporting equal marriage and LGBT rights. And not always the kinds of truthiness inspired arguments you might expect, but rather, reasoned (if ill-informed) arguments based on a few common assumptions. I'd like to address those here.
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Support the Queer Community Without Pinkwashing

A portmanteau of "pink" and "whitewashing," pinkwashing is sometimes used to describe organizations who tout support for LGBTQ causes to distract from less ethical endeavours, or who do so without backing their messages through appropriate actions or policies. So how can you as an inclusive, diversity-loving organization reach LGBTQ communities in the right way? Here are five tips.
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The Other Side of Pinkification

My daughter Tara is 4 and in full-on princess mode. She loves to dress up like one and she loves to play with her princess dolls, Barbies included. Caity, her older sister, is now 9 and totally over princesses. Kaput. I hate the pinkwashing and sexualization that is going on when it comes to the marketing to our daughters these days.