Social media is an incredibly powerful tool that today is available to everyone. And like any tool, there is a right and wrong way of using it. While recruiters are not necessarily interested in millennials' selfies or meals, hiring managers are certainly looking to their profiles, timelines and boards to vet candidates and learn more about them.
Social media is only social in the sense that it relies on people interacting. However a point and click of a mouse is a far cry from what I consider interaction. Genuine interaction is lost in social media. There is no body language, no context, no natural flow of conversation, and no emotions. Comments, shares and likes is sadly starting to become the basis of some people's self-esteem.
In business and technology, it is common to see the underdogs suddenly rise up and knock the incumbent out of the top spot which, in turn, shakes up the industry and changes consumer perceptions and the business landscape. This Fast 50 shows Pinterest, Apple, Microsoft and Alibaba all making moves, some game changing and disruptive, jostling for a top position.
For those critics out there, a recent study by PsychTests, a Montreal-based psychological testing company, showed that contrary to popular belief, millennials are ambitious and scored higher than boomers on their desire to reach a major goal, such a making a big sale or designing an innovative product.
If your kids see you jostling to get the best shot of the most mundane moments of life, just so that you can post a picture of it on your Instagram account, they'll follow suit. If you post inappropriate images or comments on social media, the will be seen by your children, guaranteed. Limit and moderate your own social media activity.
Pinterest may not claim Facebook-levels of users, but a few visionary retailers are using the hot social networking site to connect with their customers in a way that Facebook could only dream of. From Aritzia to eBay, Pinterest is offering the digital equivalent of window shopping for people around the world.
This week I am obsessed with all things old school. Specifically, I mean the popularity of, recurring presence of and constant reference to all things "old school." It's so over used that it's almost (as my kids would say) "over," but we keep hearing the phrase (as in "kickin' it old school"). Here are five examples of old school being new again that I noticed this week.
There is a major shift in business focus that is under way. Digital media has forced businesses to change. Dramatically. This is nothing new. What's interesting is that we're seeing two, distinct, breeds of business being born: product-focused businesses, and customer-focused businesses. Which one do you work for?
If you take a serious look at the media world, there are only a handful of significant players. While it may be easy to define "significant" as a company doing interesting things, it's more practical to look at the media landscape. Last time I checked, no media company was behind the creation of Twitter, Instagram, Pinterest or any other new media darling du jour. My guess is that they'll be investors as soon as they physically can be.
Sometimes the Internet feels like the Wild West. While some rules are made to be broken, in this instance we think the laws governing the Internet are only beginning to catch up to the misuses -- and it won't be long until the sheriff is in town. And guess what? You might have a bounty on your head.
Connecting with your target market by incorporating publicity efforts into your day-to-day operations is increasingly important in an uncertain economy, even if you can't afford to hire an agency, or consultant just yet. Here are some useful tips small business teams can implement to stand out in the crowd.