"Clicking" on Facebook to save the life of a child in the poorest regions of the world, language that seeps in to pricey corporate social responsibility campaigns online, encourages clicktivism and slacktivism. For any important issue, such as electoral reform, clicking on a petition or 'liking' a YouTube clip doesn't cut it.
One of the reasons behind why the media focused on the "ruined" lives of the Steubenville rapists and ignored the suffering of their victim is this: we think she asked for it and doesn't deserve our empathy. She should have known better than to get drunk and lose consciousness at a party full of boys who, being victims of their inherent need for sexual violence, can't be blamed for being male.
So I'm standing outside "The Barn" restaurant ("It's called The Barn because all the animals go there" I was once told), having a smoke, and some hapless soul walks up and asks me for a cigarette. That'll teach me to open up a full pack on Queen Street. As I hand this guy his smoke, he looks at me, and in all sincerity asks "Do you know Tony?".