By separating two body types into "plus-size" and "straight size," the fashion industry is telling us that we have to either identify as the same size as the general public or not. According to retailers there is a plus-size and a straight size. Labelling sizing in this way separates us rather than unifying us. Fashion and body types are not black or white.
In case you haven't heard, Calvin Klein is the latest clothing company to come out with a campaign that has a lot of people extremely pissed off. The campaign is called, "Perfectly Fit" and it features model Myla Dalbesio modeling what Calvin Klein is calling their "plus sized" underwear. It should come as no surprise that 27-year-old Myla is not what most people would consider anything even close to plus sized. I suppose I understand the outrage in principal, but why are people still so shocked when a company that is known for promoting one kind of beauty continues to do just that? Frankly, if Calvin Klein wanted to do something seriously shocking, they would use a model who was older than 25 years old and wore a size bigger than a four.
Lululemon founder, Chip Wilson, recently said that the problem with his company's yoga pants is really a problem with some women's bodies. It appears they believe that plus-sized women don't engage in yoga, and what's more, they shouldn't deserve to. Why? Because their bodies don't work with Lululemon's vision of what someone engaging in yoga should look like.