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They want him gone: impeached, indicted, imprisoned. Whatever it takes. But for the foreseeable future, we are stuck with Trump, and he with us. It may therefore seem like a rhetorical (or wholly unwanted) question, but it needs to be asked: can Trump be saved? Can he be rehabilitated?
Whether or not you view a political ad as "negative" often depends on your partisan political point of view. The NDP recently released a negative T.V. attack ad that is so blatantly negative it almost comes across as an attack ad parody. Yet when I went on Twitter and described it as such, I was immediately met with protests. How can you ban something like attack ads when political partisans don't believe they exist?
Applause lines are those bits in a speech designed to get an audience cheering and clapping with approval that you see on the evening news. So what's the problem? Well, the NDP leadership candidates will be tempted to come up with an applause line that's also highly partisan and ideologically-oriented.
Simply put, voters just don't know Tim Hudak. If you don't assign yourself a role in the play, you leave the door open for others to assign one for you. Liberals are defining the PC leader as a Tea Party-loving, immigrant-hating, right-wing extremist, who will gut our health care and shut down our public schools.