I've been a pollster for 40 years. Internet polling enables us to explore subjects once very difficult, if not impossible, to cover via telephone surveys. Further, online polling provides opportunities to put video and photos in front of people for truer reactions.
The most revealing moment of Russell Brand's Newsnight interview is when Paxman asks what his revolution will be like. Brand begins his response: "Well I'll tell you what it won't be like." This response, which knows not what it wants and only what it doesn't want, is indicative of what I've come to think of as Che Activism.