Apple launches are the stuff of legends; they cause lineups for days, stores to sell out, and months of back orders for their newest products. You can use the same marketing techniques as Apple to successfully launch your own book as well. There are four techniques you can use that won't break the bank and will help build a cult around your book.
You or your business may not have 18 million followers on Twitter, but the lessons from this impulsive online exchange can serve as a lesson for anyone who has an online profile. When you communicate instantly through social media, it's easy to find yourself caught up in an emotional exchange with another user who is criticizing you or your brand.
There are many theories for why resolutions don't work, but most boil down to two reasons: we try to change too much at once and our resolutions are too big to tackle, so we give up. We give up far too easily. In fact, it's the little incremental changes we make that truly add up to monumental gains .
only 39 per cent of those who voted chose Liberal candidates. Four years ago the Conservatives took 39 per cent of the popular vote and were also a "majority." The "majority" before that was another Liberal one. The last time we had a real majority government in Canada was back in 1984 when the Mulroney Conservatives got 50.03 per cent of the popular vote.
On May 16, Barbara Walters will retire. You don't have to love Walters as much as I do. But if you love television, you must recognize her contribution. Nowadays, the tradition of event television barely exists. Thank you PVR, On Demand and Internet. So in great part, the appreciation of "big gets" is a lost art.
The daily, international circus that Rob Ford is circumventing so disastrously right now demonstrates why it's so important to have a Crisis Communications Plan and stick to it. In every crisis there is an opportunity to learn and to grow and to become stronger. Here's hoping that this week is a little quieter for Ford.
In a top NHL hockey market, there is nothing a Vancouver Canucks player or coach does on or off the ice that goes unnoticed by the city's sports media. During the recent off-season, Vancouver headlines focused on the new "man in charge", coach John Tortorella, a man known for his impatient and often volatile relationship with sports media. From screaming and swearing at reporters to his aggressive approach in post game media scrums, Tortorella has earned a reputation with those in the press box. So how has the NHL coach handled the tenacious Vancouver sports media so far?
Where does the PR professional fit into a marketing mix that now includes heavy online and social media components? How do they adapt to a landscape where coverage options have decreased due to shrinking newsrooms? The tools, strategies and skill sets for the job have changed. Enter the hybrid PR professional.
No matter how great things seem to be going, you never stop marketing. It needs to be a constant hum because if that hum stops, you know there will be a big problem ahead. I stopped marketing because I thought I had all the clients I needed. Over the years I've seen others make the same mistake but for different reasons. Here are a few.
When someone jumps from the edge of space back to earth and it's all supported by one brand, you know you are staring at a winner. Felix Baumgartner's supersonic freefall from 120,000 feet not only broke the speed of sound and a world record to go along with it, it practically broke YouTube as millions upon millions of people watched the drop from space online. And with that event, Red Bull also captured the hearts and minds of marketers all over the world.
Very often, businesses that serve other businesses put public relations on their "nice to have" list. Some believe that the payoff on PR is too long-term, it doesn't have an impact on sales or have a direct return on investment. The fact is, PR is one of the best ways to target your customer with a relevant message that will make them act. Here are a few things you can do to maximize your PR efforts and deliver big time to your top and bottom lines.
Public Relations is a misunderstood profession -- it's not all Samantha Jones. In a recent article entitled "How to Apply PR Skills at Networking Events," the article's author writes: "The best female publicists know how and when to reveal a bra strap." No, moron. The best publicists know how and when to get their clients' names out there.