PR

ASSOCIATED PRESS

2015's Biggest PR Hits And Misses

Whoever said you that you can't take brand equity to the bank never dealt with a knife to their reputation. Looking back over 2015, some notable stories stood out for being classic PR blunders, but there do exist a few situations that give us hope that doing right by doing good is still possible.
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When a Majority Is Not a Majority

only 39 per cent of those who voted chose Liberal candidates. Four years ago the Conservatives took 39 per cent of the popular vote and were also a "majority." The "majority" before that was another Liberal one. The last time we had a real majority government in Canada was back in 1984 when the Mulroney Conservatives got 50.03 per cent of the popular vote.