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Backdoor Journalists Like Me Are Beating Media At Their Own Game

Heather Magee | Posted 10.19.2016 | Canada Business
Heather Magee

When I explained to a journalist standing next to me on the red carpet, about to interview such-and-such star at a premiere, that I was a freelancer covering the event on my own dime, he was a bit dumbfounded. "Ah, so you're a backdoor journalist, then," he concluded. As much as the label bothered me, he was right.

4 Types Of Online Influencers That Brands Hate To Work With

Rachel Thexton | Posted 07.13.2016 | Canada Business
Rachel Thexton

New digital personalities pop up daily and although we often hear about the PR behaviours that annoy bloggers and influencers, it's also important for us to recognize some of the shady influencer behaviours that can leave a communicator frustrated and far from their PR goals.

Electoral Reform: Why Canadians Should Care

Kathleen O'Connor | Posted 07.11.2016 | Canada Politics
Kathleen O'Connor

Our existing FPTP electoral system is frequently said to produce stable governments. However, when one considers the volume of policies and programs that are regularly revamped when the balance of power shifts between Canada's "centrist" political parties, the validity of this assertion becomes debatable.

Surprising Secrets To Freelance Success

Kathy Buckworth | Posted 05.30.2016 | Canada Business
Kathy Buckworth

Be early: Never, ever be late for a meeting or appointment. I am routinely over an hour early for meetings. Not only does it relieve stress (yours) and frustration (theirs) but that hour gives you ample preparation time, or time to finish other work and errands while you have a coffee.

Nothing Has Changed: Public Relations Is Still About Building Relationships

Stephen Murdoch | Posted 04.27.2016 | Canada Business
Stephen Murdoch

Strong relationships have always been at the heart of good public relations. Today, with newsrooms shrinking, relationships are of the utmost importance in telling your story.

Launch Your Book Like Apple Launches Phones

Lyda Mclallen | Posted 02.08.2016 | Canada Business
Lyda Mclallen

Apple launches are the stuff of legends; they cause lineups for days, stores to sell out, and months of back orders for their newest products. You can use the same marketing techniques as Apple to successfully launch your own book as well. There are four techniques you can use that won't break the bank and will help build a cult around your book.

Kanye's Twitter Feud Is A Lesson In What's Off Limits Online

Rachel Thexton | Posted 02.03.2016 | Canada Business
Rachel Thexton

You or your business may not have 18 million followers on Twitter, but the lessons from this impulsive online exchange can serve as a lesson for anyone who has an online profile. When you communicate instantly through social media, it's easy to find yourself caught up in an emotional exchange with another user who is criticizing you or your brand.

10 Ways To Get Publicity For Your Small Business

Samantha Kemp-Jackson | Posted 01.07.2016 | Canada Business
Samantha Kemp-Jackson

One of the most challenging things for small business owners to grapple with is how to get publicity for their business. With so much "noise" out there with competitors clamoring for media profile, how does a small business get their voice heard above the din?

Focus On Little Changes For Long-Term Success In 2016

Julie Rusciolelli | Posted 12.30.2015 | Canada Living
Julie Rusciolelli

There are many theories for why resolutions don't work, but most boil down to two reasons: we try to change too much at once and our resolutions are too big to tackle, so we give up. We give up far too easily. In fact, it's the little incremental changes we make that truly add up to monumental gains .

TransCanada Must Believe In Santa Claus

Gerard Montpetit | Posted 12.23.2015 | Canada Business
Gerard Montpetit

In a press release dated Dec. 18, TransCanada announced that "support for Energy East is growing across Canada." Did I read that right, or is this merely a wish list that TransCanada has sent to Santa Claus on Christmas Eve? TC seems to believe that social acceptability is on the rise!

2015's Biggest PR Hits And Misses

Carol Levine | Posted 12.22.2015 | Canada Business
Carol Levine

Whoever said you that you can't take brand equity to the bank never dealt with a knife to their reputation. Looking back over 2015, some notable stories stood out for being classic PR blunders, but there do exist a few situations that give us hope that doing right by doing good is still possible.

The Rise Of The Online Influencer

Rachel Thexton | Posted 11.05.2016 | Canada British Columbia
Rachel Thexton

These are not necessarily bloggers, media or experienced writers but instead someone who is active online and who has developed a large, high quality following and engagement with online communities.

When a Majority Is Not a Majority

Ehab Lotayef | Posted 10.23.2016 | Canada Politics
Ehab Lotayef

only 39 per cent of those who voted chose Liberal candidates. Four years ago the Conservatives took 39 per cent of the popular vote and were also a "majority." The "majority" before that was another Liberal one. The last time we had a real majority government in Canada was back in 1984 when the Mulroney Conservatives got 50.03 per cent of the popular vote.

Trade Shows Offer the Benefits of Capturing a Captive Audience

Isabella Wai | Posted 08.20.2016 | Canada Business
Isabella Wai

Consider the opportunities you can create to forge stronger relationships with current clients and with others in your industry. Trade shows also give you the chance to get a good look at your competitors' offerings and collect useful intelligence to take home with you.

'Grassroots' Canada Action Carries Deep Ties to Conservative Party, Oil and Gas Industry

DeSmog Canada | Posted 07.29.2016 | Canada Alberta
DeSmog Canada

A whole host of campaigns designed to advance the agenda of the fossil fuel industry have cropped up: Resource Works, British Columbians for Prosperity, Energy Citizens, Coal Alliance, Canadian Natural Resources Alliance, Pipeline Action, and many others.

What a PR Agency Can Do for Your Company

Andrea Lekushoff | Posted 11.08.2014 | Canada Business
Andrea Lekushoff

Let's face the facts. You've hired a PR agency because you are buried in work and want an experienced and proactive PR team that can make you and your company look good -− with the least amount of oversight on your part.

Bloggers And PR: How To Plan The Perfect Date

Rachel Thexton | Posted 07.16.2014 | Canada British Columbia
Rachel Thexton

Today, blogger relations is a part of many PR campaigns; even though the concept and relationships are not new, the love affair can turn sour in a hurry. At a recent Vancouver "speed dating" event, bloggers and PR pros identified key relationship tips to ensure a happy marriage.

Why Barbara Walters Matters

Martine St Victor | Posted 07.15.2014 | Canada
Martine St Victor

On May 16, Barbara Walters will retire. You don't have to love Walters as much as I do. But if you love television, you must recognize her contribution. Nowadays, the tradition of event television barely exists. Thank you PVR, On Demand and Internet. So in great part, the appreciation of "big gets" is a lost art. 

Ni Hao! Speaking Chinese In Your PR Campaign

Rachel Thexton | Posted 05.19.2014 | Canada British Columbia
Rachel Thexton

If you aren't communicating in Chinese, you're missing an important audience in Metro Vancouver. And if you don't have a team member or members that speak Mandarin and Cantonese, you aren't getting a complete picture of the myriad and evolving ways to talk to Chinese-speaking Vancouverites.

Selling to Millennials? Mix Up Traditional With Social Media

Andrea Lekushoff | Posted 04.30.2014 | Canada
Andrea Lekushoff

Are Millennials, the 18 to 33-year-olds who have grown up with social media and digital devices imprinted on their palms, impermeable to traditional m...

Rob Ford Needs a Crisis Communications Plan

Rania Walker | Posted 01.23.2014 | Canada Politics
Rania Walker

The daily, international circus that Rob Ford is circumventing so disastrously right now demonstrates why it's so important to have a Crisis Communications Plan and stick to it. In every crisis there is an opportunity to learn and to grow and to become stronger. Here's hoping that this week is a little quieter for Ford.

Canucks Coach Tortorella's PR Grade

Rachel Thexton | Posted 12.23.2013 | Canada British Columbia
Rachel Thexton

In a top NHL hockey market, there is nothing a Vancouver Canucks player or coach does on or off the ice that goes unnoticed by the city's sports media. During the recent off-season, Vancouver headlines focused on the new "man in charge", coach John Tortorella, a man known for his impatient and often volatile relationship with sports media. From screaming and swearing at reporters to his aggressive approach in post game media scrums, Tortorella has earned a reputation with those in the press box. So how has the NHL coach handled the tenacious Vancouver sports media so far?

PR? What's That Again?

Rachel Thexton | Posted 09.10.2013 | Canada British Columbia
Rachel Thexton

Where does the PR professional fit into a marketing mix that now includes heavy online and social media components? How do they adapt to a landscape where coverage options have decreased due to shrinking newsrooms? The tools, strategies and skill sets for the job have changed. Enter the hybrid PR professional.

The Most Rewarding Marketing Mistake I Ever Made

Marsha Friedman | Posted 09.01.2013 | Canada
Marsha Friedman

No matter how great things seem to be going, you never stop marketing. It needs to be a constant hum because if that hum stops, you know there will be a big problem ahead. I stopped marketing because I thought I had all the clients I needed. Over the years I've seen others make the same mistake but for different reasons. Here are a few.

Two Promotional Campaign Fails

Stephen Weir | Posted 01.05.2013 | Canada Business
Stephen Weir

In the world of PR there is a lot of borrowing. Best though to steal concepts that work. Here are two ideas that you don't want to sneak out of my blue bin.