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What a PR Agency Can Do for Your Company

Andrea Lekushoff | Posted 09.08.2014 | Canada Business
Andrea Lekushoff

Let's face the facts. You've hired a PR agency because you are buried in work and want an experienced and proactive PR team that can make you and your company look good -− with the least amount of oversight on your part.

Bloggers And PR: How To Plan The Perfect Date

Rachel Thexton | Posted 07.16.2014 | Canada British Columbia
Rachel Thexton

Today, blogger relations is a part of many PR campaigns; even though the concept and relationships are not new, the love affair can turn sour in a hurry. At a recent Vancouver "speed dating" event, bloggers and PR pros identified key relationship tips to ensure a happy marriage.

Why Barbara Walters Matters

Martine St Victor | Posted 07.15.2014 | Canada
Martine St Victor

On May 16, Barbara Walters will retire. You don't have to love Walters as much as I do. But if you love television, you must recognize her contribution. Nowadays, the tradition of event television barely exists. Thank you PVR, On Demand and Internet. So in great part, the appreciation of "big gets" is a lost art. 

Ni Hao! Speaking Chinese In Your PR Campaign

Rachel Thexton | Posted 05.19.2014 | Canada British Columbia
Rachel Thexton

If you aren't communicating in Chinese, you're missing an important audience in Metro Vancouver. And if you don't have a team member or members that speak Mandarin and Cantonese, you aren't getting a complete picture of the myriad and evolving ways to talk to Chinese-speaking Vancouverites.

Selling to Millennials? Mix Up Traditional With Social Media

Andrea Lekushoff | Posted 04.30.2014 | Canada
Andrea Lekushoff

Are Millennials, the 18 to 33-year-olds who have grown up with social media and digital devices imprinted on their palms, impermeable to traditional m...

Rob Ford Needs a Crisis Communications Plan

Rania Walker | Posted 01.23.2014 | Canada Politics
Rania Walker

The daily, international circus that Rob Ford is circumventing so disastrously right now demonstrates why it's so important to have a Crisis Communications Plan and stick to it. In every crisis there is an opportunity to learn and to grow and to become stronger. Here's hoping that this week is a little quieter for Ford.

Canucks Coach Tortorella's PR Grade

Rachel Thexton | Posted 12.23.2013 | Canada British Columbia
Rachel Thexton

In a top NHL hockey market, there is nothing a Vancouver Canucks player or coach does on or off the ice that goes unnoticed by the city's sports media. During the recent off-season, Vancouver headlines focused on the new "man in charge", coach John Tortorella, a man known for his impatient and often volatile relationship with sports media. From screaming and swearing at reporters to his aggressive approach in post game media scrums, Tortorella has earned a reputation with those in the press box. So how has the NHL coach handled the tenacious Vancouver sports media so far?

PR? What's That Again?

Rachel Thexton | Posted 09.10.2013 | Canada British Columbia
Rachel Thexton

Where does the PR professional fit into a marketing mix that now includes heavy online and social media components? How do they adapt to a landscape where coverage options have decreased due to shrinking newsrooms? The tools, strategies and skill sets for the job have changed. Enter the hybrid PR professional.

The Most Rewarding Marketing Mistake I Ever Made

Marsha Friedman | Posted 09.01.2013 | Canada
Marsha Friedman

No matter how great things seem to be going, you never stop marketing. It needs to be a constant hum because if that hum stops, you know there will be a big problem ahead. I stopped marketing because I thought I had all the clients I needed. Over the years I've seen others make the same mistake but for different reasons. Here are a few.

Two Promotional Campaign Fails

Stephen Weir | Posted 01.05.2013 | Canada Business
Stephen Weir

In the world of PR there is a lot of borrowing. Best though to steal concepts that work. Here are two ideas that you don't want to sneak out of my blue bin.

The Perfect Marketing Strategy That Fell Out of the Sky...

Mitch Joel | Posted 12.17.2012 | Canada
Mitch Joel

When someone jumps from the edge of space back to earth and it's all supported by one brand, you know you are staring at a winner. Felix Baumgartner's supersonic freefall from 120,000 feet not only broke the speed of sound and a world record to go along with it, it practically broke YouTube as millions upon millions of people watched the drop from space online. And with that event, Red Bull also captured the hearts and minds of marketers all over the world.

PR is More Than "Nice To Have"

Nick Cowling | Posted 08.13.2012 | Canada Business
Nick Cowling

Very often, businesses that serve other businesses put public relations on their "nice to have" list. Some believe that the payoff on PR is too long-term, it doesn't have an impact on sales or have a direct return on investment. The fact is, PR is one of the best ways to target your customer with a relevant message that will make them act. Here are a few things you can do to maximize your PR efforts and deliver big time to your top and bottom lines.

The PR Industry Needs Better PR

Martine St Victor | Posted 07.29.2012 | Canada Business
Martine St Victor

Public Relations is a misunderstood profession -- it's not all Samantha Jones. In a recent article entitled "How to Apply PR Skills at Networking Events," the article's author writes: "The best female publicists know how and when to reveal a bra strap." No, moron. The best publicists know how and when to get their clients' names out there.

Can Breastfeeding Save Time Magazine?

Mitch Joel | Posted 07.15.2012 | Canada Business
Mitch Joel

When was the last time you discussed Time Magazine around the dinner table? Probably last week, when they published the one with the mother and her older child... breastfeeding (shhh, not so loud). Why did Time run with such a controversial cover story? They need to sell magazines.

For Mommy Bloggers Your Online Reputation is Your Newborn Child

Kathy Buckworth | Posted 07.08.2012 | Canada Business
Kathy Buckworth

Many bloggers have relationships with brands in the form of an ad on their website, running a Twitter chat contest, or doing product reviews. But now they're looking for more lucrative opportunities to act as the brand voice, or spokesperson. Here are their top three mistakes!

10 Tips to Get Your Brandname Out There on the Cheap

Debra Goldblatt-Sadowski | Posted 07.08.2012 | Canada Business
Debra Goldblatt-Sadowski

Connecting with your target market by incorporating publicity efforts into your day-to-day operations is increasingly important in an uncertain economy, even if you can't afford to hire an agency, or consultant just yet. Here are some useful tips small business teams can implement to stand out in the crowd.

How to Be Creative in Five Easy Steps

Nick Cowling | Posted 06.12.2012 | Canada
Nick Cowling

I love it when clients ask us for a "creative idea." While it's not much to go on, somewhere between the lines it usually means they want something they haven't seen before. The underlying caveat is that the ideas must deliver. Nobody wants to pay for creativity without results.

Best and Worst of 2011 Social Media

Hessie Jones | Posted 02.28.2012 | Canada Business
Hessie Jones

While 2010 saw businesses dip their toes in the social media pond, 2011 confirmed that social media is here to stay. Facebook reached the status of the third largest country in the world surpassing 600 million members.