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When I explained to a journalist standing next to me on the red carpet, about to interview such-and-such star at a premiere, that I was a freelancer covering the event on my own dime, he was a bit dumbfounded. "Ah, so you're a backdoor journalist, then," he concluded. As much as the label bothered me, he was right.
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New digital personalities pop up daily and although we often hear about the PR behaviours that annoy bloggers and influencers, it's also important for us to recognize some of the shady influencer behaviours that can leave a communicator frustrated and far from their PR goals.
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Our existing FPTP electoral system is frequently said to produce stable governments. However, when one considers the volume of policies and programs that are regularly revamped when the balance of power shifts between Canada's "centrist" political parties, the validity of this assertion becomes debatable.
Be early: Never, ever be late for a meeting or appointment. I am routinely over an hour early for meetings. Not only does it relieve stress (yours) and frustration (theirs) but that hour gives you ample preparation time, or time to finish other work and errands while you have a coffee.
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Strong relationships have always been at the heart of good public relations. Today, with newsrooms shrinking, relationships are of the utmost importance in telling your story.
Apple launches are the stuff of legends; they cause lineups for days, stores to sell out, and months of back orders for their newest products. You can use the same marketing techniques as Apple to successfully launch your own book as well. There are four techniques you can use that won't break the bank and will help build a cult around your book.
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You or your business may not have 18 million followers on Twitter, but the lessons from this impulsive online exchange can serve as a lesson for anyone who has an online profile. When you communicate instantly through social media, it's easy to find yourself caught up in an emotional exchange with another user who is criticizing you or your brand.
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One of the most challenging things for small business owners to grapple with is how to get publicity for their business. With so much "noise" out there with competitors clamoring for media profile, how does a small business get their voice heard above the din?
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There are many theories for why resolutions don't work, but most boil down to two reasons: we try to change too much at once and our resolutions are too big to tackle, so we give up. We give up far too easily. In fact, it's the little incremental changes we make that truly add up to monumental gains .
In a press release dated Dec. 18, TransCanada announced that "support for Energy East is growing across Canada." Did I read that right, or is this merely a wish list that TransCanada has sent to Santa Claus on Christmas Eve? TC seems to believe that social acceptability is on the rise!
Whoever said you that you can't take brand equity to the bank never dealt with a knife to their reputation. Looking back over 2015, some notable stories stood out for being classic PR blunders, but there do exist a few situations that give us hope that doing right by doing good is still possible.
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These are not necessarily bloggers, media or experienced writers but instead someone who is active online and who has developed a large, high quality following and engagement with online communities.
only 39 per cent of those who voted chose Liberal candidates. Four years ago the Conservatives took 39 per cent of the popular vote and were also a "majority." The "majority" before that was another Liberal one. The last time we had a real majority government in Canada was back in 1984 when the Mulroney Conservatives got 50.03 per cent of the popular vote.
Consider the opportunities you can create to forge stronger relationships with current clients and with others in your industry. Trade shows also give you the chance to get a good look at your competitors' offerings and collect useful intelligence to take home with you.