Predictions

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5 Digital Advertising Predictions For 2016

The world of online advertising is complex and ever-changing, but it's also exciting and filled with promise. As innovation in advertising technology continues to evolve, old-hat tactics, such as direct response marketing, are quickly becoming obsolete. Here's a list of digital marketing predictions set to reshape the online advertising landscape in 2016.
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How To Predict the Jobs of the Future

Many new jobs will emerge -- such as a robot counsellor, who is someone that matches robots with humans depending on their needs. While it all sounds very sci-fi in 2014, many of our job predictions are based on technological advancements that currently exist and are just 'waiting in the wings' for commercial development. It's all very exciting.
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What I Learned This Week: The Precarious Future of Voting

Well, cross another one off the bucket list, as last Monday I made my debut as a TV political commentator. Given my career path and my reputation, the aforementioned gig seems strange and incongruous. But those who know me know my political passion, especially these days as Quebec and Montreal try to redefine their places in a rapidly-changing world.
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2014 Tech Predictions: The Future is More Social, with Less Networks

In 2014, the tech world will be less about reaching for mobile devices to check social streams and more about one-to-one or one-to-few connections using apps such as SnapChat and WhatsApp. Real business impact will come from these connective apps and will continue to erode revenues for conventional telcos. The next year will be less about social networks, and more about social connections. Hopefully.