Prevention Strategy

An Innovative Approach to Healthcare: Reward Healthy Choices

Andreas Souvaliotis | Posted 11.16.2011 | Canada
Andreas Souvaliotis

Imagine if, instead of scaring people with the dangers of obesity and cigarettes, we actually rewarded people when they bought healthy groceries, when they exercised or when they called into a smoking cessation hotline? Could this be a big part of the future for Canadian health promotion and care?