Beijing 2008 is a case study on how to leverage hosting an Olympics to redefine a nation's image. By all accounts, China earned marketing gold. Russia would be lucky to finish the race at this point. From a communications perspective, it seems clear that Russian President Vladimir Putin is more interested in using the Sochi games to solidify his brand inside Russia rather than engaging with the world. His constant and unbridled attacks against Lesbian, Bisexual, Gay and Transgender (LBGT) rights are certainly aimed at a Russian audience. So far he is not showing any remorse at alienating himself from the rest of the world.
The IPCC Report was in the news for a couple of days and then disappeared from mass media news cycle. This is the largest crisis humanity has ever faced: Life on earth hangs in the balance. And yet the media attention given to Miley Cyrus twerking was infinitely greater than the coverage of the IPCC report.
Yes, October 31 began with unfavourable news for Rob Ford. But what made it worse was his poorly-planned response, rather than the news itself. The pictures and videos of him chasing reporters were not classy. These are his fellow citizens -- the residents of the city of which he is Mayor. And that was very rude behaviour.
Do people quoted in newspapers review the stories before they run? Can advertisers legally lie? Are PR people the biggest liars of all? How much does it cost to get a story into The Globe and Mail or the Toronto Star? Who do you pay? Once you start reading, why does the headline have nothing to do with the story?
When Ed Burkhardt, chairman and CEO of Montreal Maine and Atlantic Railway (MMA), arrived in Lac-Mégantic Wednesday to face the media, he was slammed for being lacking. But the very fact that Ed Burkhardt showed up in person in Lac-Mégantic was exceptional and extraordinary. There was an astonishing and complete lack of "PR spin."
Where does the PR professional fit into a marketing mix that now includes heavy online and social media components? How do they adapt to a landscape where coverage options have decreased due to shrinking newsrooms? The tools, strategies and skill sets for the job have changed. Enter the hybrid PR professional.
Commander Hadfield is equal part astronaut and PR spokesperson. We have just witnessed the best, longest-running, "good news" PR campaign in years. It was designed to promote interest in space aviation, technology, and science, and by extension the STEM subjects -- science, technology, engineering and math -- to our next generation. Here are his communication strategy and techniques, deconstructed.
In a time where anyone with a smartphone can become a news aggregator or citizen journalist, corporations appear to following suit, and are coming down with a serious lack of continuity in their communications. I'm talking about how understanding what some companies are trying to stand for these days has become an impossible task.
Very often, businesses that serve other businesses put public relations on their "nice to have" list. Some believe that the payoff on PR is too long-term, it doesn't have an impact on sales or have a direct return on investment. The fact is, PR is one of the best ways to target your customer with a relevant message that will make them act. Here are a few things you can do to maximize your PR efforts and deliver big time to your top and bottom lines.
Public Relations is a misunderstood profession -- it's not all Samantha Jones. In a recent article entitled "How to Apply PR Skills at Networking Events," the article's author writes: "The best female publicists know how and when to reveal a bra strap." No, moron. The best publicists know how and when to get their clients' names out there.
Connecting with your target market by incorporating publicity efforts into your day-to-day operations is increasingly important in an uncertain economy, even if you can't afford to hire an agency, or consultant just yet. Here are some useful tips small business teams can implement to stand out in the crowd.