Public Relations

Nothing Has Changed: Public Relations Is Still About Building Relationships

Stephen Murdoch | Posted 04.27.2016 | Canada Business
Stephen Murdoch

Strong relationships have always been at the heart of good public relations. Today, with newsrooms shrinking, relationships are of the utmost importance in telling your story.

The Blurred Line Between Advertorial And Editorial

Stephen Murdoch | Posted 04.07.2016 | Canada Business
Stephen Murdoch

There used be a great divide between the advertising and editorial departments of media outlets; they operated in separate silos and never the twain shall meet. But those days are gone. At the end of the day, the media is a business -- and it's a tough business. Revenues are drying up, falling year after year. It makes good business sense to leverage earned media opportunities with a paid advertising buy.

Your Non-Profit's Public Relations Campaign Must Tell A Story

Todd Hauptman | Posted 03.23.2016 | Canada Business
Todd Hauptman

Our world has some incredible non-profit organizations that are working to solve some of the greatest challenges of our time. Unfortunately many of these organizations are not equipped to effectively articulate their story to the public, potential donors and supporters, thought leaders, and politicians.

Why Sharing Your Shame Is Good For You

Cheryl Muir | Posted 02.19.2016 | Canada Living
Cheryl Muir

Shame. It's not the type of subject you would openly discuss at your friend's baby shower. Nor is it the topic du jour at the local yoga studio as you head in for your morning workout. Nobody wants to talk about shame or -- more specifically -- the one event, experience or lifestyle choice that has led to them feeling shameful. But choosing to do so can change your life.

Don't Let 'National Unity' Sidetrack The Energy East Debate

Gerard Montpetit | Posted 02.12.2016 | Canada Politics
Gerard Montpetit

When Mayor Denis Coderre, the spokeman of the 82 municipalities of Montreal 's Urban Community, said "no" to TransCanada's Energy East pipeline, there was an uproar in Western Canada. Many, including Premier Brad Wall and Rick Mercer made wild accusations, saying this was a national unity question.

Maybe Your Entitled Kids Just Need A Better Public Relations Strategy

Kathy Buckworth | Posted 01.25.2016 | Canada Parents
Kathy Buckworth

As much as running your own family requires keeping things straight from an internal perspective, let's face it: sooner or later these little buggers are going to have to face the outside world and subject themselves to the judgement, which can only come from other parents, teachers, and so-called authority figures.

Apps Like Periscope Are The Cure For The Common Conference Call

Andrea Lekushoff | Posted 01.08.2016 | Canada Business
Andrea Lekushoff

Imagine using Periscope to help the owner of a trendy restaurant broadcast live from a celebrity-filled TIFF party, enabling followers to join the party and post questions to favourite stars via their smart phones. Now doesn't this sound more exciting than your run-of-the-mill press release, analyst call, executive blog post or on-location Twitter message?

10 Ways To Get Publicity For Your Small Business

Samantha Kemp-Jackson | Posted 01.07.2016 | Canada Business
Samantha Kemp-Jackson

One of the most challenging things for small business owners to grapple with is how to get publicity for their business. With so much "noise" out there with competitors clamoring for media profile, how does a small business get their voice heard above the din?

Focus On Little Changes For Long-Term Success In 2016

Julie Rusciolelli | Posted 12.30.2015 | Canada Living
Julie Rusciolelli

There are many theories for why resolutions don't work, but most boil down to two reasons: we try to change too much at once and our resolutions are too big to tackle, so we give up. We give up far too easily. In fact, it's the little incremental changes we make that truly add up to monumental gains .

2015's Biggest PR Hits And Misses

Carol Levine | Posted 12.22.2015 | Canada Business
Carol Levine

Whoever said you that you can't take brand equity to the bank never dealt with a knife to their reputation. Looking back over 2015, some notable stories stood out for being classic PR blunders, but there do exist a few situations that give us hope that doing right by doing good is still possible.

Why Millennials Favour Photo Sharing Over Words

Nick Cowling | Posted 11.26.2015 | Canada Business
Nick Cowling

If you want to know where to find millennials on social media, it is without doubt on Instagram. As a generation, millennials have a longing to share their experiences whether big or trivial. Instagram allows them with a platform to do so by posting and sharing photos. It's quick, it's easy, and for many it seems to have become a hobby.

Is Canada Ready For Marijuana Marketing And Stylish Dispensaries?

Mary Charleson | Posted 11.19.2015 | Canada Business
Mary Charleson

One of the more potentially controversial policies promised by the Liberals is the legalization of marijuana. Whether we agree with it on not, Canada is likely to see marijuana openly available for sale within the next four years. Pot is about to get hot.

What Brands Can Learn From James Bond

Julie Rusciolelli | Posted 11.06.2015 | Canada Business
Julie Rusciolelli

Producer Albert R. Broccoli figured out how to make a ton of gold bullion and keep people coming back 50 years later, despite repackaging the lead a number of times. Agent 007 can teach us a few things about brand eminence and brand longevity.

The Rise Of The Online Influencer

Rachel Thexton | Posted 11.05.2015 | Canada British Columbia
Rachel Thexton

These are not necessarily bloggers, media or experienced writers but instead someone who is active online and who has developed a large, high quality following and engagement with online communities.

Why Businesses And Millennials Are Streaming

Nick Cowling | Posted 10.31.2015 | Canada Business
Nick Cowling

Social media has enabled people to do so at a great capacity and velocity. Today, you can hear about something, like it, and tweet about it within minutes and the news spreads like digital wildfire. Joining this social media crazed phenomenon and somewhat new to the game, is Periscope.

Is Prejudice Lurking In Your Business?

Marcia Sirota | Posted 10.30.2015 | Canada Business
Marcia Sirota

Just this week, Aritzia, a popular retail clothing business, was called out for racism when one of its Toronto store employees was overheard by a customer making a racist remark. Aside from it being a toxic, terrible mindset, prejudice as a business practice makes no sense.

Two Ways To Overcome Negative Headlines In Tourism

Jeff Chatterton | Posted 10.30.2015 | Canada Business
Jeff Chatterton

Negative headlines are scary for a bunch of reasons. No one likes to see their name in the news for the wrong reasons. Bad stories hurt revenue, bookings and sponsorship. They negatively impact employee morale and goodwill.

Why Millennials Love To Splurge On Halloween

Nick Cowling | Posted 10.26.2015 | Canada Business
Nick Cowling

Take a look on social media on Oct.31st and you will see posts on house parties to events happening across various venues, and from the most mundane to the most creative of costumes. Taking part of this craze feels almost like a must to many millennials.

4 Ways to Be a Better Client

Julie Rusciolelli | Posted 10.02.2015 | Canada Business
Julie Rusciolelli

Having been on the consultancy side of the business for most of my adult life, I can unequivocally tell you that clients who are pleasant, respectful, collaborative and open-minded will get primo work from their agency.

10 Tips to Help You Go From Intern to Full-Time Staffer

Julie Rusciolelli | Posted 09.22.2015 | Canada Business
Julie Rusciolelli

I've offered full-time employment to almost 80 per cent of those who have interned at my firm. If you just landed an internship, take the advice from someone who has seen the best and worst of interns. If you are trying to make this internship roll over into a full time gig, keep these points in mind.

10 Signs You're an Entrepreneur

Julie Rusciolelli | Posted 09.09.2015 | Canada Business
Julie Rusciolelli

I wasn't born with the DNA of an entrepreneur, it was more of a learned and progressive journey. I think becoming an entrepreneur comes from a deep emotional desire to do your own thing. Period. It isn't motivated by money, either. That's just what people think and they couldn't be more wrong.

Trade Shows Offer the Benefits of Capturing a Captive Audience

Isabella Wai | Posted 08.20.2015 | Canada Business
Isabella Wai

Consider the opportunities you can create to forge stronger relationships with current clients and with others in your industry. Trade shows also give you the chance to get a good look at your competitors' offerings and collect useful intelligence to take home with you.

How Women Can Step Into the Spotlight at Work

Andrea Lekushoff | Posted 08.12.2015 | Canada Business
Andrea Lekushoff

The remaining days of summer are a great time to clear your head and think of your big picture goals for the rest of the year. While strolling on the beach or staring at the stars, why not ask yourself: "What's stopping me from stepping into the spotlight?"

'Grassroots' Canada Action Carries Deep Ties to Conservative Party, Oil and Gas Industry

DeSmog Canada | Posted 07.29.2015 | Canada Alberta
DeSmog Canada

A whole host of campaigns designed to advance the agenda of the fossil fuel industry have cropped up: Resource Works, British Columbians for Prosperity, Energy Citizens, Coal Alliance, Canadian Natural Resources Alliance, Pipeline Action, and many others.

How to Prepare for Your Company's Next Crisis

Andrea Lekushoff | Posted 06.26.2015 | Canada Business
Andrea Lekushoff

It's not just the rise of the Internet that has changed the way we communicate; the evolution of social media has fundamentally altered the way companies respond to crisis.The power of social media makes it harder to control the conversation.