Public Relations

4 Ways to Be a Better Client

Julie Rusciolelli | Posted 10.02.2015 | Canada Business
Julie Rusciolelli

Having been on the consultancy side of the business for most of my adult life, I can unequivocally tell you that clients who are pleasant, respectful, collaborative and open-minded will get primo work from their agency.

10 Tips to Help You Go From Intern to Full-Time Staffer

Julie Rusciolelli | Posted 09.22.2015 | Canada Business
Julie Rusciolelli

I've offered full-time employment to almost 80 per cent of those who have interned at my firm. If you just landed an internship, take the advice from someone who has seen the best and worst of interns. If you are trying to make this internship roll over into a full time gig, keep these points in mind.

10 Signs You're an Entrepreneur

Julie Rusciolelli | Posted 09.09.2015 | Canada Business
Julie Rusciolelli

I wasn't born with the DNA of an entrepreneur, it was more of a learned and progressive journey. I think becoming an entrepreneur comes from a deep emotional desire to do your own thing. Period. It isn't motivated by money, either. That's just what people think and they couldn't be more wrong.

Trade Shows Offer the Benefits of Capturing a Captive Audience

Isabella Wai | Posted 08.20.2015 | Canada Business
Isabella Wai

Consider the opportunities you can create to forge stronger relationships with current clients and with others in your industry. Trade shows also give you the chance to get a good look at your competitors' offerings and collect useful intelligence to take home with you.

How Women Can Step Into the Spotlight at Work

Andrea Lekushoff | Posted 08.12.2015 | Canada Business
Andrea Lekushoff

The remaining days of summer are a great time to clear your head and think of your big picture goals for the rest of the year. While strolling on the beach or staring at the stars, why not ask yourself: "What's stopping me from stepping into the spotlight?"

'Grassroots' Canada Action Carries Deep Ties to Conservative Party, Oil and Gas Industry

DeSmog Canada | Posted 07.29.2015 | Canada Alberta
DeSmog Canada

A whole host of campaigns designed to advance the agenda of the fossil fuel industry have cropped up: Resource Works, British Columbians for Prosperity, Energy Citizens, Coal Alliance, Canadian Natural Resources Alliance, Pipeline Action, and many others.

How to Prepare for Your Company's Next Crisis

Andrea Lekushoff | Posted 06.26.2015 | Canada Business
Andrea Lekushoff

It's not just the rise of the Internet that has changed the way we communicate; the evolution of social media has fundamentally altered the way companies respond to crisis.The power of social media makes it harder to control the conversation.

FOMO Is Essential for Brands to Attract Millennials

Nick Cowling | Posted 06.24.2015 | Canada Business
Nick Cowling

For a generation that values experiences above results and marketing claims, brands need to continue to implement a marketing strategy that embodies FOMO factors and the experience their products can provide. By doing so, millennials will continue to purchase the very products brands are selling.

Job Titles Don't Matter: Here are Tips to Overcome Yours

Shannon Kelly | Posted 06.14.2015 | Canada Business
Shannon Kelly

Your job title is only holding you back because you're reading way too much into it. Titles are entirely self-fulfilling, they make you, and only you, feel like you matter. So don't get bogged down in the "level game" because we're not all on the same playing field.

#FOMO: Why Corporations Should Have it

Nick Cowling | Posted 05.24.2015 | Canada Business
Nick Cowling

A relatively newly-named phenomenon, Fear Of Missing Out (FOMO), has become a powerful communications insight. While the premise of FOMO may be simila...

Outsource These Five Key Business Functions to Cut Operating Costs

Claudio Nespeca | Posted 05.04.2015 | Canada Business
Claudio Nespeca

Transferring day-to-day responsibilities for voice and data management to an outside vendor is an immense load off the staff of any growing company. It means not having to worry about hardware and software issues, as well as ongoing technical support, remote monitoring, troubleshooting, repairs and ongoing upgrades.

Sex & Work: Why The Two Should Never Mix

Sarah Julien | Posted 05.02.2015 | Canada Living
Sarah Julien

Anyone who has dealt with unwanted advances at work knows the feeling of shame that ensues. The truth is, I had no idea what to do. I had never talked about it, even with my most trusted female mentors. It is not the kind you can prepare for, it is all consuming.

Why CSR Is Essential To Your Company's Growth

Andrea Lekushoff | Posted 03.22.2015 | Canada Business
Andrea Lekushoff

It's no longer enough for businesses to simply buy and sell their products and services without considering the world in which they operate. Companies must voluntarily do business in an economically, socially and environmentally responsible manner to be sustainable over the long term.

Quebecers, Don't Let TransCanada's Sweet Words Fool You Into Supporting the Pipeline

Gerard Montpetit | Posted 02.08.2015 | Canada Business
Gerard Montpetit

Would the spokesmen for TransCanada be able to give a logical explanation as to how mere transshipment of petroleum using automated pumping systems would create jobs or any worthwhile economic activity in our province?

Get Ahead By Getting Away From It All

Andrea Lekushoff | Posted 02.01.2015 | Canada Business
Andrea Lekushoff

As a business owner and mom, I always have a million things to do. I know this will never change because I throw myself 100 per cent into being a mom and running a business. By taking this trip, I got the chance to reconnect (albeit briefly) with myself, the person I had unwittingly buried with both personal and professional responsibilities. And it felt great.

Companies Must Act Responsibly When Using the Power of Suggestion

Nick Cowling | Posted 01.19.2015 | Canada Business
Nick Cowling

Since trust plays a big factor in listening to what we're being told, corporations have the responsibility to provide messages that are both accurate and in the best interests of their audiences. Time and time again, however, we see the power of suggestion being used in a misguided and sometimes even destructive way.

PR Lessons From Jian's Failed Attempt at Spinning His Story

Bart Egnal | Posted 01.04.2015 | Canada Business
Bart Egnal

This abrupt about face looked terrible because his retreat stood in stark contrast to his initial proactive "openness." Had he only made the second post, he would have come across as someone seeking to present his story through the appropriate channels. Yet the contrast with his first post made him appear as someone who was fleeing accusations he could not refute.

Why Teens Fleeing Facebook Shouldn't Surprise Us

Nick Cowling | Posted 12.30.2014 | Canada Business
Nick Cowling

While trolling parents might be concerned, marketers shouldn't be surprised by the drop in teen Facebook usage. After all, target audience behaviour is never set in stone. It's not the consumer's job to remain loyal, it's the business' job to keep up.

Why Female Experts Are Quoted Less Than Male Experts -- And How To Change That

Andrea Lekushoff | Posted 12.28.2014 | Canada
Andrea Lekushoff

Female experts are quoted less often than their male counterparts in newspapers and on TV. Why? Because many women falsely believe someone else knows their area of expertise better than they do. This prevents them from stepping into the spotlight that they have earned and deserve.

Lessons Learned on This Woman's Career Journey

Andrea Lekushoff | Posted 12.14.2014 | Canada Business
Andrea Lekushoff

For many successful women, their careers are journeys that don't always turn out the way they planned -- often in a good way. If success and learning are your goals, it's your job to leverage what you learn at each stage of your journey. Here's my best advice on how to do that.

The Myth About Online Shopping in Canada

Nick Cowling | Posted 11.29.2014 | Canada Business
Nick Cowling

On September 19, tens of thousands of Canadians lined up outside Apple stores as the much-desired iPhone 6 was released to the public. Despite pre-orders being available, many Canadians would rather pick up their new device in-store, rather than buying online.

What a PR Agency Can Do for Your Company

Andrea Lekushoff | Posted 11.08.2014 | Canada Business
Andrea Lekushoff

Let's face the facts. You've hired a PR agency because you are buried in work and want an experienced and proactive PR team that can make you and your company look good -− with the least amount of oversight on your part.

Have You Tried the Rob Ford Guide to Crisis Communications Yet?

Siri Agrell | Posted 10.21.2014 | Canada Politics
Siri Agrell

It's been more than a year since Ford was revealed to be a crack smoker but he has maintained his meaty grip on power, and is currently dominating the media coverage of Toronto's upcoming municipal election. To pull this off, Ford has redefined the art of crisis communications, demonstrating that you can survive scandal by simply avoiding the truth or drowning it out. Ford is not, of course, the first to use silence, denial and obfuscation to advance his own interests.

Missing a Middle Manager? Here's How a PR Agency Can Help

Andrea Lekushoff | Posted 10.19.2014 | Canada Business
Andrea Lekushoff

As many of us know, middle managers are disappearing because Baby Boomers are retiring, but also because companies have fewer entry-level workers to promote to middle management roles. These teams can turn to PR agencies, many of whom are well-positioned to bridge these critical skills gaps.

How to Rock Your Next TV Interview

Andrea Lekushoff | Posted 10.05.2014 | Canada
Andrea Lekushoff

Your company made headlines with a recent announcement and the media wants to hear about it directly from your spokesperson. Follow these best practices before and during an on-camera interview to set your spokesperson up for success.