Public Relations

Quebecers, Don't Let TransCanada's Sweet Words Fool You Into Supporting the Pipeline

Gerard Montpetit | Posted 12.09.2014 | Canada Business
Gerard Montpetit

Would the spokesmen for TransCanada be able to give a logical explanation as to how mere transshipment of petroleum using automated pumping systems would create jobs or any worthwhile economic activity in our province?

Get Ahead By Getting Away From It All

Andrea Lekushoff | Posted 12.03.2014 | Canada Business
Andrea Lekushoff

As a business owner and mom, I always have a million things to do. I know this will never change because I throw myself 100 per cent into being a mom and running a business. By taking this trip, I got the chance to reconnect (albeit briefly) with myself, the person I had unwittingly buried with both personal and professional responsibilities. And it felt great.

Companies Must Act Responsibly When Using the Power of Suggestion

Nick Cowling | Posted 11.19.2014 | Canada Business
Nick Cowling

Since trust plays a big factor in listening to what we're being told, corporations have the responsibility to provide messages that are both accurate and in the best interests of their audiences. Time and time again, however, we see the power of suggestion being used in a misguided and sometimes even destructive way.

PR Lessons From Jian's Failed Attempt at Spinning His Story

Bart Egnal | Posted 11.04.2014 | Canada Business
Bart Egnal

This abrupt about face looked terrible because his retreat stood in stark contrast to his initial proactive "openness." Had he only made the second post, he would have come across as someone seeking to present his story through the appropriate channels. Yet the contrast with his first post made him appear as someone who was fleeing accusations he could not refute.

Why Teens Fleeing Facebook Shouldn't Surprise Us

Nick Cowling | Posted 10.30.2014 | Canada Business
Nick Cowling

While trolling parents might be concerned, marketers shouldn't be surprised by the drop in teen Facebook usage. After all, target audience behaviour is never set in stone. It's not the consumer's job to remain loyal, it's the business' job to keep up.

Why Female Experts Are Quoted Less Than Male Experts -- And How To Change That

Andrea Lekushoff | Posted 10.28.2014 | Canada
Andrea Lekushoff

Female experts are quoted less often than their male counterparts in newspapers and on TV. Why? Because many women falsely believe someone else knows their area of expertise better than they do. This prevents them from stepping into the spotlight that they have earned and deserve.

Lessons Learned on This Woman's Career Journey

Andrea Lekushoff | Posted 12.14.2014 | Canada Business
Andrea Lekushoff

For many successful women, their careers are journeys that don't always turn out the way they planned -- often in a good way. If success and learning are your goals, it's your job to leverage what you learn at each stage of your journey. Here's my best advice on how to do that.

The Myth About Online Shopping in Canada

Nick Cowling | Posted 11.29.2014 | Canada Business
Nick Cowling

On September 19, tens of thousands of Canadians lined up outside Apple stores as the much-desired iPhone 6 was released to the public. Despite pre-orders being available, many Canadians would rather pick up their new device in-store, rather than buying online.

What a PR Agency Can Do for Your Company

Andrea Lekushoff | Posted 11.08.2014 | Canada Business
Andrea Lekushoff

Let's face the facts. You've hired a PR agency because you are buried in work and want an experienced and proactive PR team that can make you and your company look good -− with the least amount of oversight on your part.

Have You Tried the Rob Ford Guide to Crisis Communications Yet?

Siri Agrell | Posted 10.21.2014 | Canada Politics
Siri Agrell

It's been more than a year since Ford was revealed to be a crack smoker but he has maintained his meaty grip on power, and is currently dominating the media coverage of Toronto's upcoming municipal election. To pull this off, Ford has redefined the art of crisis communications, demonstrating that you can survive scandal by simply avoiding the truth or drowning it out. Ford is not, of course, the first to use silence, denial and obfuscation to advance his own interests.

Missing a Middle Manager? Here's How a PR Agency Can Help

Andrea Lekushoff | Posted 10.19.2014 | Canada Business
Andrea Lekushoff

As many of us know, middle managers are disappearing because Baby Boomers are retiring, but also because companies have fewer entry-level workers to promote to middle management roles. These teams can turn to PR agencies, many of whom are well-positioned to bridge these critical skills gaps.

How to Rock Your Next TV Interview

Andrea Lekushoff | Posted 10.05.2014 | Canada
Andrea Lekushoff

Your company made headlines with a recent announcement and the media wants to hear about it directly from your spokesperson. Follow these best practices before and during an on-camera interview to set your spokesperson up for success.

How To Strengthen Your Brand's Recognition and Reputation

Andrea Lekushoff | Posted 09.22.2014 | Canada
Andrea Lekushoff

Although the CEO is just one person, they should empower their team to become brand advocates. By engaging employees at all levels in your company's vision and values, and encouraging them to experience your product or service, there is a greater chance they will feel more connected to the brand and will talk positively about the company to friends and family.

LeBron Can Teach Business Execs a Thing or Two

Nick Cowling | Posted 09.17.2014 | Canada Business
Nick Cowling

LeBron's masterful handling of his return to Cleveland offers a case study in public relations far beyond sports. The lesson is simple: humility is powerful. For successful business leaders, being humble doesn't always come naturally. And it isn't a quality that you can easily fake, and those who try and fail get punished even more.

How to Prevent Social Media Disasters

Andrea Lekushoff | Posted 09.14.2014 | Canada Business
Andrea Lekushoff

Given that 190 million tweets are posted daily and the average person in the U.S. spends 16 minutes of every hour on social media, any mistake your company makes in this area will likely be seen in real time and before it is "fixed." And odds are you will be called out on it minutes after that.

Traditional Media Is Still Relevant in a Social Media World

Andrea Lekushoff | Posted 09.07.2014 | Canada Business
Andrea Lekushoff

As social media has become more prevalent, people have come to expect immediate information and real, consumer driven conversations. This has forced the traditional news landscape to evolve, prompting much discussion about the relevancy of newspapers, TV, and radio. But does traditional media even have a place in today's culture of 140 characters or less?

Convincing Boomers That Social Media is an Important Communications Channel

Andrea Lekushoff | Posted 09.07.2014 | Canada
Andrea Lekushoff

We can't force anybody to love social media, and that's fine. But to dismiss it as a communications tool is to alienate an entire demographic -- who may very well be one of your target audiences -- and who will most certainly miss out on your key messages. Social media should be viewed as another tool in an organization's corporate communications/ marketing toolkit.

My Canada Is Defined By Homemade Pasta, Not Tim Horton's

Julie Rusciolelli | Posted 08.26.2014 | Canada Living
Julie Rusciolelli

My parents raised me with an Italian paintbrush against a stark blank Canadian canvas which we discovered together slowly and willingly as a family, and on my own life's journey through school, work, marriage and raising a family.

15 Lessons After 15 Years of Being an Entrepreneur

Julie Rusciolelli | Posted 08.06.2014 | Canada Business
Julie Rusciolelli

As an entrepreneur I've learned valuable lessons along the way; on how to run a company, how to manage people and how to create a signature culture that transcends every part of the organization. So on this historical day, here are my 15 lessons learned over the past 15 years.

Bloggers And PR: How To Plan The Perfect Date

Rachel Thexton | Posted 07.16.2014 | Canada British Columbia
Rachel Thexton

Today, blogger relations is a part of many PR campaigns; even though the concept and relationships are not new, the love affair can turn sour in a hurry. At a recent Vancouver "speed dating" event, bloggers and PR pros identified key relationship tips to ensure a happy marriage.

Great Content Can Help You Beat Your Competition

Andrea Lekushoff | Posted 07.15.2014 | Canada Business
Andrea Lekushoff

You would be better off examining your competition's communications weaknesses so you can stand head and shoulders above them. Here are four great places to start.

Why It's Time for Your CEO to Get Social

Andrea Lekushoff | Posted 06.30.2014 | Canada Business
Andrea Lekushoff

Once hesitant to blog, tweet or post a photo to Facebook, more and more CEOs (and their leadership teams) are embracing social media in an effort to build communities and increase positive sentiment towards their companies. Here are five reasons I believe CEOs should champion the use of social media.

Does Your Brand Have a Crisis Management Plan?

Andrea Lekushoff | Posted 06.09.2014 | Canada
Andrea Lekushoff

Despite the importance of crisis preparedness in a 24 hour news cycle, many companies still don't have a crisis communications plan in place. Instead, they either hope one will never happen or figure they can "wing it" when a crisis eventually does occur. Simply put, not having a crisis plan in place is like playing Russian Roulette with your company's brand.

How Will the New Electronic Speaker's Corner Affect the Mayoral Election?

Nick Cowling | Posted 06.01.2014 | Canada
Nick Cowling

Humans love telling the world what they think about anything and everything. Hey, it's why I write this blog. This powerful need to be heard has been...

How to Drive Sales via PR

Andrea Lekushoff | Posted 05.27.2014 | Canada
Andrea Lekushoff

Your company is about to launch a new product or service. It's been in the works for months, maybe years. You are convinced it will be a huge success....