Transferring day-to-day responsibilities for voice and data management to an outside vendor is an immense load off the staff of any growing company. It means not having to worry about hardware and software issues, as well as ongoing technical support, remote monitoring, troubleshooting, repairs and ongoing upgrades.
As a business owner and mom, I always have a million things to do. I know this will never change because I throw myself 100 per cent into being a mom and running a business. By taking this trip, I got the chance to reconnect (albeit briefly) with myself, the person I had unwittingly buried with both personal and professional responsibilities. And it felt great.
Since trust plays a big factor in listening to what we're being told, corporations have the responsibility to provide messages that are both accurate and in the best interests of their audiences. Time and time again, however, we see the power of suggestion being used in a misguided and sometimes even destructive way.
This abrupt about face looked terrible because his retreat stood in stark contrast to his initial proactive "openness." Had he only made the second post, he would have come across as someone seeking to present his story through the appropriate channels. Yet the contrast with his first post made him appear as someone who was fleeing accusations he could not refute.
It's been more than a year since Ford was revealed to be a crack smoker but he has maintained his meaty grip on power, and is currently dominating the media coverage of Toronto's upcoming municipal election. To pull this off, Ford has redefined the art of crisis communications, demonstrating that you can survive scandal by simply avoiding the truth or drowning it out. Ford is not, of course, the first to use silence, denial and obfuscation to advance his own interests.
Although the CEO is just one person, they should empower their team to become brand advocates. By engaging employees at all levels in your company's vision and values, and encouraging them to experience your product or service, there is a greater chance they will feel more connected to the brand and will talk positively about the company to friends and family.
LeBron's masterful handling of his return to Cleveland offers a case study in public relations far beyond sports. The lesson is simple: humility is powerful. For successful business leaders, being humble doesn't always come naturally. And it isn't a quality that you can easily fake, and those who try and fail get punished even more.
As social media has become more prevalent, people have come to expect immediate information and real, consumer driven conversations. This has forced the traditional news landscape to evolve, prompting much discussion about the relevancy of newspapers, TV, and radio. But does traditional media even have a place in today's culture of 140 characters or less?
We can't force anybody to love social media, and that's fine. But to dismiss it as a communications tool is to alienate an entire demographic -- who may very well be one of your target audiences -- and who will most certainly miss out on your key messages. Social media should be viewed as another tool in an organization's corporate communications/ marketing toolkit.