The press is aiding and abetting the PMO's strategy of image first, substance second, to the point that we can't seem to go a few days without seeing our country's leader in that all too common, casual photo op, reassuring Canadians that he is unlike his predecessor, Stephen Harper. We get it. Trudeau and Harper are different. Only, they do have one huge leadership component in common; both men have taken an element of public relations and used it as their main mechanism to influence public perception. In fact, both men have staked out their preferred piece of PR and taken it to heights previously unknown in the stale world of federal politics.
It's a common experience among many communications professionals: after helping an organization build its brand reputation during good times, we often see our efforts unravel the moment an economic downturn hits and senior management decides to cut spending on brand communications. It's understandable. But it's also a mistake, since difficult times are exactly when an organization should remain visible and emphasize its brand.
I can still feel the knots in my stomach when I remember back to my first presentations. I'd sweat about the damage a heckler could do by sidetracking me. I also worried that my credibility would be damaged if I gave away control. I've learned from each time standing at the podium it doesn't have to be this way.
Going from corporate keener to lone crusader takes more than courage and vision, it takes a new form of motivation, a new way of working; relying solely on yourself to get things done. When you decide to strike it out on your own, nothing even remotely resembles your corporate gig. Basically, your world has lost its safety net - until you create it again.
There used be a great divide between the advertising and editorial departments of media outlets; they operated in separate silos and never the twain shall meet. But those days are gone. At the end of the day, the media is a business -- and it's a tough business. Revenues are drying up, falling year after year. It makes good business sense to leverage earned media opportunities with a paid advertising buy.
Our world has some incredible non-profit organizations that are working to solve some of the greatest challenges of our time. Unfortunately many of these organizations are not equipped to effectively articulate their story to the public, potential donors and supporters, thought leaders, and politicians.
Shame. It's not the type of subject you would openly discuss at your friend's baby shower. Nor is it the topic du jour at the local yoga studio as you head in for your morning workout. Nobody wants to talk about shame or -- more specifically -- the one event, experience or lifestyle choice that has led to them feeling shameful. But choosing to do so can change your life.
As much as running your own family requires keeping things straight from an internal perspective, let's face it: sooner or later these little buggers are going to have to face the outside world and subject themselves to the judgement, which can only come from other parents, teachers, and so-called authority figures.
Imagine using Periscope to help the owner of a trendy restaurant broadcast live from a celebrity-filled TIFF party, enabling followers to join the party and post questions to favourite stars via their smart phones. Now doesn't this sound more exciting than your run-of-the-mill press release, analyst call, executive blog post or on-location Twitter message?
There are many theories for why resolutions don't work, but most boil down to two reasons: we try to change too much at once and our resolutions are too big to tackle, so we give up. We give up far too easily. In fact, it's the little incremental changes we make that truly add up to monumental gains .
If you want to know where to find millennials on social media, it is without doubt on Instagram. As a generation, millennials have a longing to share their experiences whether big or trivial. Instagram allows them with a platform to do so by posting and sharing photos. It's quick, it's easy, and for many it seems to have become a hobby.