Public Relations

Kevin Lamarque / Reuters

Should We Have Sympathy For Sean Spicer?

Spicer, at 45 years of age, is no neophyte. He has served as press secretary to four Republican Congressmen. In short, he should know better. At a minimum, he should have known that he'd have about as much chance controlling his own destiny in a twitter-mad Trump White House as did those monkeys the Americans used to send into space to test the Mercury space capsules. Meaning none.
Chris Wattie / Reuters

We Need Transparency From Our Government, Not Photo Ops

The press is aiding and abetting the PMO's strategy of image first, substance second, to the point that we can't seem to go a few days without seeing our country's leader in that all too common, casual photo op, reassuring Canadians that he is unlike his predecessor, Stephen Harper. We get it. Trudeau and Harper are different. Only, they do have one huge leadership component in common; both men have taken an element of public relations and used it as their main mechanism to influence public perception. In fact, both men have staked out their preferred piece of PR and taken it to heights previously unknown in the stale world of federal politics.
Klaus Vedfelt via Getty Images

When The Going Gets Tough, The Tough Build Trust

It's a common experience among many communications professionals: after helping an organization build its brand reputation during good times, we often see our efforts unravel the moment an economic downturn hits and senior management decides to cut spending on brand communications. It's understandable. But it's also a mistake, since difficult times are exactly when an organization should remain visible and emphasize its brand.
Marc Romanelli via Getty Images

5 Reasons To Keep Your Day Job

Going from corporate keener to lone crusader takes more than courage and vision, it takes a new form of motivation, a new way of working; relying solely on yourself to get things done. When you decide to strike it out on your own, nothing even remotely resembles your corporate gig. Basically, your world has lost its safety net - until you create it again.
Thomas Trutschel via Getty Images

The Blurred Line Between Advertorial And Editorial

There used be a great divide between the advertising and editorial departments of media outlets; they operated in separate silos and never the twain shall meet. But those days are gone. At the end of the day, the media is a business -- and it's a tough business. Revenues are drying up, falling year after year. It makes good business sense to leverage earned media opportunities with a paid advertising buy.
Meng Yiren via Getty Images

Why Sharing Your Shame Is Good For You

Shame. It's not the type of subject you would openly discuss at your friend's baby shower. Nor is it the topic du jour at the local yoga studio as you head in for your morning workout. Nobody wants to talk about shame or -- more specifically -- the one event, experience or lifestyle choice that has led to them feeling shameful. But choosing to do so can change your life.
ASSOCIATED PRESS

2015's Biggest PR Hits And Misses

Whoever said you that you can't take brand equity to the bank never dealt with a knife to their reputation. Looking back over 2015, some notable stories stood out for being classic PR blunders, but there do exist a few situations that give us hope that doing right by doing good is still possible.
Rasulovs

Why Millennials Favour Photo Sharing Over Words

If you want to know where to find millennials on social media, it is without doubt on Instagram. As a generation, millennials have a longing to share their experiences whether big or trivial. Instagram allows them with a platform to do so by posting and sharing photos. It's quick, it's easy, and for many it seems to have become a hobby.