Public Relations

4 Types Of Online Influencers That Brands Hate To Work With

Rachel Thexton | Posted 07.13.2016 | Canada Business
Rachel Thexton

New digital personalities pop up daily and although we often hear about the PR behaviours that annoy bloggers and influencers, it's also important for us to recognize some of the shady influencer behaviours that can leave a communicator frustrated and far from their PR goals.

We Need Transparency From Our Government, Not Photo Ops

James Di Fiore | Posted 06.29.2016 | Canada Politics
James Di Fiore

The press is aiding and abetting the PMO's strategy of image first, substance second, to the point that we can't seem to go a few days without seeing our country's leader in that all too common, casual photo op, reassuring Canadians that he is unlike his predecessor, Stephen Harper. We get it. Trudeau and Harper are different. Only, they do have one huge leadership component in common; both men have taken an element of public relations and used it as their main mechanism to influence public perception. In fact, both men have staked out their preferred piece of PR and taken it to heights previously unknown in the stale world of federal politics.

When The Going Gets Tough, The Tough Build Trust

Andrea Lekushoff | Posted 06.09.2016 | Canada Business
Andrea Lekushoff

It's a common experience among many communications professionals: after helping an organization build its brand reputation during good times, we often see our efforts unravel the moment an economic downturn hits and senior management decides to cut spending on brand communications. It's understandable. But it's also a mistake, since difficult times are exactly when an organization should remain visible and emphasize its brand.

3 Ways To Handle Hecklers That I Wish I'd Known Sooner

Janice Tomich | Posted 06.03.2016 | Canada Business
Janice Tomich

I can still feel the knots in my stomach when I remember back to my first presentations. I'd sweat about the damage a heckler could do by sidetracking me. I also worried that my credibility would be damaged if I gave away control. I've learned from each time standing at the podium it doesn't have to be this way.

Millennial Foodies Hunger For A Non-Traditional Grocery Experience

Nick Cowling | Posted 05.19.2016 | Canada Business
Nick Cowling

This generation is paving the way for both small and large grocery chains and independent stores to diversify what's in-store and the overall experience grocery stores provide. Remember, this is a generation that puts great emphasis on experiences, especially ones that truly resonate with them.

5 Reasons To Keep Your Day Job

Julie Rusciolelli | Posted 05.04.2016 | Canada Business
Julie Rusciolelli

Going from corporate keener to lone crusader takes more than courage and vision, it takes a new form of motivation, a new way of working; relying solely on yourself to get things done. When you decide to strike it out on your own, nothing even remotely resembles your corporate gig. Basically, your world has lost its safety net - until you create it again.

Nothing Has Changed: Public Relations Is Still About Building Relationships

Stephen Murdoch | Posted 04.27.2016 | Canada Business
Stephen Murdoch

Strong relationships have always been at the heart of good public relations. Today, with newsrooms shrinking, relationships are of the utmost importance in telling your story.

The Blurred Line Between Advertorial And Editorial

Stephen Murdoch | Posted 04.07.2016 | Canada Business
Stephen Murdoch

There used be a great divide between the advertising and editorial departments of media outlets; they operated in separate silos and never the twain shall meet. But those days are gone. At the end of the day, the media is a business -- and it's a tough business. Revenues are drying up, falling year after year. It makes good business sense to leverage earned media opportunities with a paid advertising buy.

Your Non-Profit's Public Relations Campaign Must Tell A Story

Todd Hauptman | Posted 03.23.2016 | Canada Business
Todd Hauptman

Our world has some incredible non-profit organizations that are working to solve some of the greatest challenges of our time. Unfortunately many of these organizations are not equipped to effectively articulate their story to the public, potential donors and supporters, thought leaders, and politicians.

Why Sharing Your Shame Is Good For You

Cheryl Muir | Posted 02.19.2016 | Canada Living
Cheryl Muir

Shame. It's not the type of subject you would openly discuss at your friend's baby shower. Nor is it the topic du jour at the local yoga studio as you head in for your morning workout. Nobody wants to talk about shame or -- more specifically -- the one event, experience or lifestyle choice that has led to them feeling shameful. But choosing to do so can change your life.

Don't Let 'National Unity' Sidetrack The Energy East Debate

Gerard Montpetit | Posted 02.12.2016 | Canada Politics
Gerard Montpetit

When Mayor Denis Coderre, the spokeman of the 82 municipalities of Montreal 's Urban Community, said "no" to TransCanada's Energy East pipeline, there was an uproar in Western Canada. Many, including Premier Brad Wall and Rick Mercer made wild accusations, saying this was a national unity question.

Maybe Your Entitled Kids Just Need A Better Public Relations Strategy

Kathy Buckworth | Posted 01.25.2016 | Canada Parents
Kathy Buckworth

As much as running your own family requires keeping things straight from an internal perspective, let's face it: sooner or later these little buggers are going to have to face the outside world and subject themselves to the judgement, which can only come from other parents, teachers, and so-called authority figures.

Apps Like Periscope Are The Cure For The Common Conference Call

Andrea Lekushoff | Posted 01.08.2016 | Canada Business
Andrea Lekushoff

Imagine using Periscope to help the owner of a trendy restaurant broadcast live from a celebrity-filled TIFF party, enabling followers to join the party and post questions to favourite stars via their smart phones. Now doesn't this sound more exciting than your run-of-the-mill press release, analyst call, executive blog post or on-location Twitter message?

10 Ways To Get Publicity For Your Small Business

Samantha Kemp-Jackson | Posted 01.07.2016 | Canada Business
Samantha Kemp-Jackson

One of the most challenging things for small business owners to grapple with is how to get publicity for their business. With so much "noise" out there with competitors clamoring for media profile, how does a small business get their voice heard above the din?

Focus On Little Changes For Long-Term Success In 2016

Julie Rusciolelli | Posted 12.30.2015 | Canada Living
Julie Rusciolelli

There are many theories for why resolutions don't work, but most boil down to two reasons: we try to change too much at once and our resolutions are too big to tackle, so we give up. We give up far too easily. In fact, it's the little incremental changes we make that truly add up to monumental gains .

2015's Biggest PR Hits And Misses

Carol Levine | Posted 12.22.2015 | Canada Business
Carol Levine

Whoever said you that you can't take brand equity to the bank never dealt with a knife to their reputation. Looking back over 2015, some notable stories stood out for being classic PR blunders, but there do exist a few situations that give us hope that doing right by doing good is still possible.

Why Millennials Favour Photo Sharing Over Words

Nick Cowling | Posted 11.26.2015 | Canada Business
Nick Cowling

If you want to know where to find millennials on social media, it is without doubt on Instagram. As a generation, millennials have a longing to share their experiences whether big or trivial. Instagram allows them with a platform to do so by posting and sharing photos. It's quick, it's easy, and for many it seems to have become a hobby.

Is Canada Ready For Marijuana Marketing And Stylish Dispensaries?

Mary Charleson | Posted 11.19.2015 | Canada Business
Mary Charleson

One of the more potentially controversial policies promised by the Liberals is the legalization of marijuana. Whether we agree with it on not, Canada is likely to see marijuana openly available for sale within the next four years. Pot is about to get hot.

What Brands Can Learn From James Bond

Julie Rusciolelli | Posted 11.06.2015 | Canada Business
Julie Rusciolelli

Producer Albert R. Broccoli figured out how to make a ton of gold bullion and keep people coming back 50 years later, despite repackaging the lead a number of times. Agent 007 can teach us a few things about brand eminence and brand longevity.

The Rise Of The Online Influencer

Rachel Thexton | Posted 11.05.2015 | Canada British Columbia
Rachel Thexton

These are not necessarily bloggers, media or experienced writers but instead someone who is active online and who has developed a large, high quality following and engagement with online communities.

Why Businesses And Millennials Are Streaming

Nick Cowling | Posted 10.31.2015 | Canada Business
Nick Cowling

Social media has enabled people to do so at a great capacity and velocity. Today, you can hear about something, like it, and tweet about it within minutes and the news spreads like digital wildfire. Joining this social media crazed phenomenon and somewhat new to the game, is Periscope.

Is Prejudice Lurking In Your Business?

Marcia Sirota | Posted 10.30.2015 | Canada Business
Marcia Sirota

Just this week, Aritzia, a popular retail clothing business, was called out for racism when one of its Toronto store employees was overheard by a customer making a racist remark. Aside from it being a toxic, terrible mindset, prejudice as a business practice makes no sense.

Two Ways To Overcome Negative Headlines In Tourism

Jeff Chatterton | Posted 10.30.2015 | Canada Business
Jeff Chatterton

Negative headlines are scary for a bunch of reasons. No one likes to see their name in the news for the wrong reasons. Bad stories hurt revenue, bookings and sponsorship. They negatively impact employee morale and goodwill.

Why Millennials Love To Splurge On Halloween

Nick Cowling | Posted 10.26.2015 | Canada Business
Nick Cowling

Take a look on social media on Oct.31st and you will see posts on house parties to events happening across various venues, and from the most mundane to the most creative of costumes. Taking part of this craze feels almost like a must to many millennials.

4 Ways to Be a Better Client

Julie Rusciolelli | Posted 10.02.2015 | Canada Business
Julie Rusciolelli

Having been on the consultancy side of the business for most of my adult life, I can unequivocally tell you that clients who are pleasant, respectful, collaborative and open-minded will get primo work from their agency.