Public Relations

What a PR Agency Can Do for Your Company

Andrea Lekushoff | Posted 09.08.2014 | Canada Business
Andrea Lekushoff

Let's face the facts. You've hired a PR agency because you are buried in work and want an experienced and proactive PR team that can make you and your company look good -− with the least amount of oversight on your part.

Have You Tried the Rob Ford Guide to Crisis Communications Yet?

Siri Agrell | Posted 08.21.2014 | Canada Politics
Siri Agrell

It's been more than a year since Ford was revealed to be a crack smoker but he has maintained his meaty grip on power, and is currently dominating the media coverage of Toronto's upcoming municipal election. To pull this off, Ford has redefined the art of crisis communications, demonstrating that you can survive scandal by simply avoiding the truth or drowning it out. Ford is not, of course, the first to use silence, denial and obfuscation to advance his own interests.

Missing a Middle Manager? Here's How a PR Agency Can Help

Andrea Lekushoff | Posted 08.19.2014 | Canada Business
Andrea Lekushoff

As many of us know, middle managers are disappearing because Baby Boomers are retiring, but also because companies have fewer entry-level workers to promote to middle management roles. These teams can turn to PR agencies, many of whom are well-positioned to bridge these critical skills gaps.

How to Rock Your Next TV Interview

Andrea Lekushoff | Posted 08.05.2014 | Canada
Andrea Lekushoff

Your company made headlines with a recent announcement and the media wants to hear about it directly from your spokesperson. Follow these best practices before and during an on-camera interview to set your spokesperson up for success.

How To Strengthen Your Brand's Recognition and Reputation

Andrea Lekushoff | Posted 07.23.2014 | Canada
Andrea Lekushoff

Although the CEO is just one person, they should empower their team to become brand advocates. By engaging employees at all levels in your company's vision and values, and encouraging them to experience your product or service, there is a greater chance they will feel more connected to the brand and will talk positively about the company to friends and family.

LeBron Can Teach Business Execs a Thing or Two

Nick Cowling | Posted 09.17.2014 | Canada Business
Nick Cowling

LeBron's masterful handling of his return to Cleveland offers a case study in public relations far beyond sports. The lesson is simple: humility is powerful. For successful business leaders, being humble doesn't always come naturally. And it isn't a quality that you can easily fake, and those who try and fail get punished even more.

How to Prevent Social Media Disasters

Andrea Lekushoff | Posted 09.14.2014 | Canada Business
Andrea Lekushoff

Given that 190 million tweets are posted daily and the average person in the U.S. spends 16 minutes of every hour on social media, any mistake your company makes in this area will likely be seen in real time and before it is "fixed." And odds are you will be called out on it minutes after that.

Traditional Media Is Still Relevant in a Social Media World

Andrea Lekushoff | Posted 09.07.2014 | Canada Business
Andrea Lekushoff

As social media has become more prevalent, people have come to expect immediate information and real, consumer driven conversations. This has forced the traditional news landscape to evolve, prompting much discussion about the relevancy of newspapers, TV, and radio. But does traditional media even have a place in today's culture of 140 characters or less?

Convincing Boomers That Social Media is an Important Communications Channel

Andrea Lekushoff | Posted 09.07.2014 | Canada
Andrea Lekushoff

We can't force anybody to love social media, and that's fine. But to dismiss it as a communications tool is to alienate an entire demographic -- who may very well be one of your target audiences -- and who will most certainly miss out on your key messages. Social media should be viewed as another tool in an organization's corporate communications/ marketing toolkit.

My Canada Is Defined By Homemade Pasta, Not Tim Horton's

Julie Rusciolelli | Posted 08.26.2014 | Canada Living
Julie Rusciolelli

My parents raised me with an Italian paintbrush against a stark blank Canadian canvas which we discovered together slowly and willingly as a family, and on my own life's journey through school, work, marriage and raising a family.

15 Lessons After 15 Years of Being an Entrepreneur

Julie Rusciolelli | Posted 08.06.2014 | Canada Business
Julie Rusciolelli

As an entrepreneur I've learned valuable lessons along the way; on how to run a company, how to manage people and how to create a signature culture that transcends every part of the organization. So on this historical day, here are my 15 lessons learned over the past 15 years.

Bloggers And PR: How To Plan The Perfect Date

Rachel Thexton | Posted 07.16.2014 | Canada British Columbia
Rachel Thexton

Today, blogger relations is a part of many PR campaigns; even though the concept and relationships are not new, the love affair can turn sour in a hurry. At a recent Vancouver "speed dating" event, bloggers and PR pros identified key relationship tips to ensure a happy marriage.

Great Content Can Help You Beat Your Competition

Andrea Lekushoff | Posted 07.15.2014 | Canada Business
Andrea Lekushoff

You would be better off examining your competition's communications weaknesses so you can stand head and shoulders above them. Here are four great places to start.

Why It's Time for Your CEO to Get Social

Andrea Lekushoff | Posted 06.30.2014 | Canada Business
Andrea Lekushoff

Once hesitant to blog, tweet or post a photo to Facebook, more and more CEOs (and their leadership teams) are embracing social media in an effort to build communities and increase positive sentiment towards their companies. Here are five reasons I believe CEOs should champion the use of social media.

Does Your Brand Have a Crisis Management Plan?

Andrea Lekushoff | Posted 06.09.2014 | Canada
Andrea Lekushoff

Despite the importance of crisis preparedness in a 24 hour news cycle, many companies still don't have a crisis communications plan in place. Instead, they either hope one will never happen or figure they can "wing it" when a crisis eventually does occur. Simply put, not having a crisis plan in place is like playing Russian Roulette with your company's brand.

How Will the New Electronic Speaker's Corner Affect the Mayoral Election?

Nick Cowling | Posted 06.01.2014 | Canada
Nick Cowling

Humans love telling the world what they think about anything and everything. Hey, it's why I write this blog. This powerful need to be heard has been...

How to Drive Sales via PR

Andrea Lekushoff | Posted 05.27.2014 | Canada
Andrea Lekushoff

Your company is about to launch a new product or service. It's been in the works for months, maybe years. You are convinced it will be a huge success....

Selling to Millennials? Mix Up Traditional With Social Media

Andrea Lekushoff | Posted 04.30.2014 | Canada
Andrea Lekushoff

Are Millennials, the 18 to 33-year-olds who have grown up with social media and digital devices imprinted on their palms, impermeable to traditional m...

Putin's Olympics Might Flush Russia's Rep Down the Toilet

Nick Cowling | Posted 03.30.2014 | Canada Business
Nick Cowling

Beijing 2008 is a case study on how to leverage hosting an Olympics to redefine a nation's image. By all accounts, China earned marketing gold. Russia would be lucky to finish the race at this point. From a communications perspective, it seems clear that Russian President Vladimir Putin is more interested in using the Sochi games to solidify his brand inside Russia rather than engaging with the world. His constant and unbridled attacks against Lesbian, Bisexual, Gay and Transgender (LBGT) rights are certainly aimed at a Russian audience. So far he is not showing any remorse at alienating himself from the rest of the world.

How to Become a Thought Leader

Andrea Lekushoff | Posted 03.26.2014 | Canada Business
Andrea Lekushoff

This Forbes article is spot on with its four tips to becoming a thought leader, as outlined below. But from a PR and social media perspective, let's look at how these recommendations fit.

How Public Speaking Can Catapult Your Career

Andrea Lekushoff | Posted 01.23.2014 | Canada Business
Andrea Lekushoff

Many studies reveal that people's top fear is public speaking. Their second is death. Although I find that shocking, it's also unfortunate. Like it or not, if you're trying to build a name for yourself (or for your business), you'll benefit from sharing your insights and expertise in a public forum

Let's Worry About Climate Change, Not Miley Cyrus

Jim Harris | Posted 01.23.2014 | Canada Impact
Jim Harris

The IPCC Report was in the news for a couple of days and then disappeared from mass media news cycle. This is the largest crisis humanity has ever faced: Life on earth hangs in the balance. And yet the media attention given to Miley Cyrus twerking was infinitely greater than the coverage of the IPCC report.

Hey Ford, Your PR Strategy Is a Bigger Disaster Than That Video

Gerry Som | Posted 01.23.2014 | Canada Politics
Gerry Som

Yes, October 31 began with unfavourable news for Rob Ford. But what made it worse was his poorly-planned response, rather than the news itself. The pictures and videos of him chasing reporters were not classy. These are his fellow citizens -- the residents of the city of which he is Mayor. And that was very rude behaviour.

Take Pity on PR People Stuck with Cowardly Big-Shot Business Executives

Brian Kilgore | Posted 01.23.2014 | Canada Business
Brian Kilgore

Imagine being the PR mouthpiece for those cowardly business executives who are so driven by greed and fear they take off out the back door if they see...

Don't Insult PR People by Calling Them Marketers

Brian Kilgore | Posted 01.23.2014 | Canada Business
Brian Kilgore

Do people quoted in newspapers review the stories before they run? Can advertisers legally lie? Are PR people the biggest liars of all? How much does it cost to get a story into The Globe and Mail or the Toronto Star? Who do you pay? Once you start reading, why does the headline have nothing to do with the story?