Public Relations

Does Your Brand Have a Crisis Management Plan?

Andrea Lekushoff | Posted 04.09.2014 | Canada
Andrea Lekushoff

Despite the importance of crisis preparedness in a 24 hour news cycle, many companies still don't have a crisis communications plan in place. Instead, they either hope one will never happen or figure they can "wing it" when a crisis eventually does occur. Simply put, not having a crisis plan in place is like playing Russian Roulette with your company's brand.

How Will the New Electronic Speaker's Corner Affect the Mayoral Election?

Nick Cowling | Posted 04.01.2014 | Canada
Nick Cowling

Humans love telling the world what they think about anything and everything. Hey, it's why I write this blog. This powerful need to be heard has been...

How to Drive Sales via PR

Andrea Lekushoff | Posted 03.27.2014 | Canada
Andrea Lekushoff

Your company is about to launch a new product or service. It's been in the works for months, maybe years. You are convinced it will be a huge success....

Selling to Millennials? Mix Up Traditional With Social Media

Andrea Lekushoff | Posted 02.28.2014 | Canada
Andrea Lekushoff

Are Millennials, the 18 to 33-year-olds who have grown up with social media and digital devices imprinted on their palms, impermeable to traditional m...

Putin's Olympics Might Flush Russia's Rep Down the Toilet

Nick Cowling | Posted 03.30.2014 | Canada Business
Nick Cowling

Beijing 2008 is a case study on how to leverage hosting an Olympics to redefine a nation's image. By all accounts, China earned marketing gold. Russia would be lucky to finish the race at this point. From a communications perspective, it seems clear that Russian President Vladimir Putin is more interested in using the Sochi games to solidify his brand inside Russia rather than engaging with the world. His constant and unbridled attacks against Lesbian, Bisexual, Gay and Transgender (LBGT) rights are certainly aimed at a Russian audience. So far he is not showing any remorse at alienating himself from the rest of the world.

How to Become a Thought Leader

Andrea Lekushoff | Posted 03.26.2014 | Canada Business
Andrea Lekushoff

This Forbes article is spot on with its four tips to becoming a thought leader, as outlined below. But from a PR and social media perspective, let's look at how these recommendations fit.

How Public Speaking Can Catapult Your Career

Andrea Lekushoff | Posted 01.23.2014 | Canada Business
Andrea Lekushoff

Many studies reveal that people's top fear is public speaking. Their second is death. Although I find that shocking, it's also unfortunate. Like it or not, if you're trying to build a name for yourself (or for your business), you'll benefit from sharing your insights and expertise in a public forum

Let's Worry About Climate Change, Not Miley Cyrus

Jim Harris | Posted 01.23.2014 | Canada Impact
Jim Harris

The IPCC Report was in the news for a couple of days and then disappeared from mass media news cycle. This is the largest crisis humanity has ever faced: Life on earth hangs in the balance. And yet the media attention given to Miley Cyrus twerking was infinitely greater than the coverage of the IPCC report.

Hey Ford, Your PR Strategy Is a Bigger Disaster Than That Video

Gerry Som | Posted 01.23.2014 | Canada Politics
Gerry Som

Yes, October 31 began with unfavourable news for Rob Ford. But what made it worse was his poorly-planned response, rather than the news itself. The pictures and videos of him chasing reporters were not classy. These are his fellow citizens -- the residents of the city of which he is Mayor. And that was very rude behaviour.

Take Pity on PR People Stuck with Cowardly Big-Shot Business Executives

Brian Kilgore | Posted 01.23.2014 | Canada Business
Brian Kilgore

Imagine being the PR mouthpiece for those cowardly business executives who are so driven by greed and fear they take off out the back door if they see...

Don't Insult PR People by Calling Them Marketers

Brian Kilgore | Posted 01.23.2014 | Canada Business
Brian Kilgore

Do people quoted in newspapers review the stories before they run? Can advertisers legally lie? Are PR people the biggest liars of all? How much does it cost to get a story into The Globe and Mail or the Toronto Star? Who do you pay? Once you start reading, why does the headline have nothing to do with the story?

How Arianna Huffington Inspired Me to "Sleep" My Way to the Top

Andrea Lekushoff | Posted 12.02.2013 | Canada
Andrea Lekushoff

What I learned from Arianna is that the risk of burning out is far greater than the risk of not growing fast enough or not agreeing to unrealistic deadlines. So, I'm committing to far fewer late nights at work. I'm committing to grow my business while taking better care of myself and my family.

Rail CEO, Ed Burkhardt, Deserves Praise for Taking Responsibility

Jana Schilder | Posted 07.12.2013 | Canada Business
Jana Schilder

When Ed Burkhardt, chairman and CEO of Montreal Maine and Atlantic Railway (MMA), arrived in Lac-Mégantic Wednesday to face the media, he was slammed for being lacking. But the very fact that Ed Burkhardt showed up in person in Lac-Mégantic was exceptional and extraordinary. There was an astonishing and complete lack of "PR spin."

PR? What's That Again?

Rachel Thexton | Posted 09.10.2013 | Canada British Columbia
Rachel Thexton

Where does the PR professional fit into a marketing mix that now includes heavy online and social media components? How do they adapt to a landscape where coverage options have decreased due to shrinking newsrooms? The tools, strategies and skill sets for the job have changed. Enter the hybrid PR professional.

Media Relations -- Not for the Faint of Heart

Robert Waite | Posted 07.31.2013 | Canada Business
Robert Waite

Handling media relations, whether for a politician, a corporation or an NGO is not for the faint of heart. Or the weak of stomach -- I always tell new-to-the-job media relations specialists to lay in a supply of Maalox. And go easy on the Scotch.

Chris Hadfield Could Teach PR Companies a Thing or Two

Jana Schilder | Posted 07.15.2013 | Canada Business
Jana Schilder

Commander Hadfield is equal part astronaut and PR spokesperson. We have just witnessed the best, longest-running, "good news" PR campaign in years. It was designed to promote interest in space aviation, technology, and science, and by extension the STEM subjects -- science, technology, engineering and math -- to our next generation. Here are his communication strategy and techniques, deconstructed.

Do You Suffer From Corporate Attention Deficit Disorder?

Nick Cowling | Posted 06.25.2013 | Canada Business
Nick Cowling

In a time where anyone with a smartphone can become a news aggregator or citizen journalist, corporations appear to following suit, and are coming down with a serious lack of continuity in their communications. I'm talking about how understanding what some companies are trying to stand for these days has become an impossible task.

How Journalists Spun RBC

Sam Fiorella | Posted 06.16.2013 | Canada Business
Sam Fiorella

The fact of the matter is that RBC didn't fire Canadian employees; a firm they contracted did. RBC responded by parading their senior executives in front of reporters with a factual account of the story, however no one wanted to hear it.

5 Myths About Publicity

Marsha Friedman | Posted 06.04.2013 | Canada Business
Marsha Friedman

Judging from the questions I'm asked by people from every walk of life, misconceptions about publicity -- what it can do and who can get it -- abound. So, what can publicity do for you and who can get it? Let's blow up a few myths.

Why Your Company Needs to Be "Liked"

Nick Cowling | Posted 02.03.2013 | Canada Business
Nick Cowling

Consider the rise of Likelihood to Recommend (L2R) as a business metric with growing appeal. Many large businesses have collapsed complex success metrics to judge their own business by asking customers: "Would you recommend me to others?" -- the foundation of L2R or Net Promoter Scores (NPS).

Remember Ladies, Having it All Can Mean Staying at Home

Debra Goldblatt-Sadowski | Posted 10.03.2012 | Canada Living
Debra Goldblatt-Sadowski

Why aren't more women proud to be the CEO of their homes? Why do so many career women think less of any woman who deliberately chooses her home life over her professional life?

PR is More Than "Nice To Have"

Nick Cowling | Posted 08.13.2012 | Canada Business
Nick Cowling

Very often, businesses that serve other businesses put public relations on their "nice to have" list. Some believe that the payoff on PR is too long-term, it doesn't have an impact on sales or have a direct return on investment. The fact is, PR is one of the best ways to target your customer with a relevant message that will make them act. Here are a few things you can do to maximize your PR efforts and deliver big time to your top and bottom lines.

The PR Industry Needs Better PR

Martine St Victor | Posted 07.29.2012 | Canada Business
Martine St Victor

Public Relations is a misunderstood profession -- it's not all Samantha Jones. In a recent article entitled "How to Apply PR Skills at Networking Events," the article's author writes: "The best female publicists know how and when to reveal a bra strap." No, moron. The best publicists know how and when to get their clients' names out there.

Tim Knight's Watching the Watchdog: Journalists Are Killing Journalism

Tim Knight | Posted 07.17.2012 | Canada
Tim Knight

Today, graduates of journalism school see the profession as just that: a job. A paycheque. A security. They do what they're told to do. They're not journalists; they're employees. They don't buck the corporate system. They're part of it. Newsrooms are turning into mere offices.

Can Breastfeeding Save Time Magazine?

Mitch Joel | Posted 07.15.2012 | Canada Business
Mitch Joel

When was the last time you discussed Time Magazine around the dinner table? Probably last week, when they published the one with the mother and her older child... breastfeeding (shhh, not so loud). Why did Time run with such a controversial cover story? They need to sell magazines.