RDIO

Reprodução

Spotify Is Coming To Canada

Just in case you weren't sure if streaming was the future of the music industry, the world's biggest player, Spotify, has finally decided to wade into Canadian waters. Spotify's entry, complete with a...

When Bands Fake Their Online Popularity

To the untrained eye, social media numbers are important. However, if you delve, you'll notice inconsistencies. For example, a band may have a ton of "followers", but few likes on their photos. Alternately, a band may have lots of Soundcloud plays on a particular song, but few comments. Do not let buying popularity become the new form of radio DJ payola.

Rather Than Buy Products, We Buy in to Services

It used to be that you bought a product, took it home, and used it until it ran out or broke. If you needed to, you bought another. Today, we don't just buy things, we buy into them. Two big trends have been reshaping the consumer marketplace: something-as-a-service and the experience economy.