When it all boils down, Last Gang Records was started in one of the most tumultuous eras of the music industry. It has thrived in the ten years since. Most people would say that the worst is over, but the entertainment industry will continue to evolve with streaming technology and subsequent advancements. But I'm not too worried for them.
To the untrained eye, social media numbers are important. However, if you delve, you'll notice inconsistencies. For example, a band may have a ton of "followers", but few likes on their photos. Alternately, a band may have lots of Soundcloud plays on a particular song, but few comments. Do not let buying popularity become the new form of radio DJ payola.