Rebranding

How To Move Without Losing Your Mind

Jen Lawrence | Posted 04.13.2016 | Canada Living
Jen Lawrence

I'm currently in the middle of moving house. I've moved six times in eight years and, people, it never gets easier. There is something about putting all of your earthly possessions into boxes that is spiritually draining. And don't get me started on the soul-destroying nature of switching over one's internet.

The NDP Is Heading To Edmonton Looking For A Way Out

Jeff Paterson | Posted 04.08.2016 | Canada Politics
Jeff Paterson

This weekend, the NDP is meeting in Edmonton to decide their direction moving forward. Eugene Levy once complained about filming a season of SCTV in Edmonton because "It's Edmonton." While I'm sure it's a great city, this is a party who is dreading at the Big E. The election of the past year saw an early lead blown, notable key members of the party lose their seats in the House of Commons, and a third place finish for Tom Mulcair's rookie federal election run. As the NDP head to the Gateway to the North, it's time to begin paving the highway towards the future.

Rebrand -- Tyler Brule Graces Toronto With His Presence

Kerry Harris | Posted 01.16.2013 | Canada Business
Kerry Harris

Toronto is now officially home to Monocle -- Tyler Brule's latest self-indulgent retail offering. But, what stuns me the most is that Mr. Brule thinks that he is the hero of his own brand story and he is constantly telling any media outlet who will listen that he "defines" the places that his stores operate in. How self indulgent are you?

Rebrand -- What's a Lovemark, Anyway?

Kerry Harris | Posted 12.23.2012 | Canada Business
Kerry Harris

What is a "lovemark" you ask? Well, I like to say that it's all about the emotional cement. Brands that are emotionally cemented to their customers reach their hearts as well as their minds and they deliver beyond expectations of great functional performance. They capture "heartshare as well as mindshare." It really has been a bad year for lovemarks (ahem, RIM).

Rebrand: Kevin O'Leary's One Note is Getting Old

Kerry Harris | Posted 12.03.2012 | Canada Business
Kerry Harris

Dear Kevin O'Leary, building a personal brand takes time and I must start this note by congratulating you for the work that you have done thus far! But, there's just the little, tiny, smallest of small challenge of you being universally known as a one-note wonder, an annoying, small man with a huge ego -- that could be an issue. Trust me, Kev, I am sure that with some humility, good deeds and follow-through we can put some gas in your tank and start to build that ever-important legacy brand.

Rebrand: Bev Oda's Rep Needs Some TLC

Kerry Harris | Posted 11.13.2012 | Canada Politics
Kerry Harris

Every once in a while, we brand consultants get ourselves what we call a "trainwreck" -- a bona fide, dyed in the wool, gong show of a client. And we roll up our sleeves and get to work. Such is the case of the "in the headlines again this past week" Bev Oda -- she's just not getting a break is she? And so, I surmised that maybe she needs some help to get her out of this and send her on her way to a fresh start.