Red Bull

The Time An Abandoned N.S. Resort Became A Skateboarder's Dream

The Huffington Post Canada | Jesse Ferreras | Posted 12.11.2014 | Canada

The developers behind the Aspotogan Sea Spa envisioned it as one of the best resorts in Eastern Canada. Construction began in 1992 on the 131-room ...

Red Bull Settles False Advertising Lawsuit For $13M

CBC | Posted 12.09.2014 | Canada Business

It turns out a can of sugar-laden energy drink may not spontaneously make you sprout wings after all. According to court documents filed in New Yo...

What Content Marketing Can Do for You in 2014

Lisa Ostrikoff | Posted 03.16.2014 | Canada Business
Lisa Ostrikoff

There are various methods in which content marketing can work for businesses in virtually any industry, with the information provided in a variety of formats. You can either do this in-house, or hire professional content creators in a variety of mediums to do this for you. Here are some ideas that could work for you.

A-Trak On Bringing Hip-Hop And Dance Music Back Together

HuffPost Canada Music | Benjamin Boles | Posted 11.22.2013 | Canada Music

Toronto's clubs were recently taken over by the world championship finals of Red Bull's Thre3style DJ competition. Unlike traditional turntablist batt...

From Small Clubs to Stadiums: The Rise of EDM in North America

Pete Emes | Posted 01.23.2014 | Canada Music
Pete Emes

As Smalltown DJs we began producing and releasing mash-ups, rap acapellas over top of well-known and unlikely instrumental versions. Mixing rap with dance music. Pressing them to vinyl. It seems archaic but we had to do that to be able to play the sound we wanted. Guys like DJ AM & Canada's own A-Trak continued to bridge the gap between pop, rap and dance music.

New Pornographers Hard At Work On New Album

HuffPost Canada Music | Sarah Kurchak | Posted 05.15.2013 | Canada Music

Here's a little-known fact about The New Pornographers: Parliament Funkadelic once kinda opened for them. "We played this jam band festival a few y...

Have We Traded Our Iconic Brands for One Hit Wonders?

Mitch Joel | Posted 01.27.2013 | Canada Business
Mitch Joel

The speed with which our world now lives could well put an end to the world of iconic brands. Before all of this connectivity, a great brand could stand the test of time. It now seems like insanity. The Beatles were iconic. Do you believe that any of the musicians today that we admire will be able to leave this kind of legacy? What about companies?

The Perfect Marketing Strategy That Fell Out of the Sky...

Mitch Joel | Posted 12.17.2012 | Canada
Mitch Joel

When someone jumps from the edge of space back to earth and it's all supported by one brand, you know you are staring at a winner. Felix Baumgartner's supersonic freefall from 120,000 feet not only broke the speed of sound and a world record to go along with it, it practically broke YouTube as millions upon millions of people watched the drop from space online. And with that event, Red Bull also captured the hearts and minds of marketers all over the world.

New Energy Drinks Rules -- Are They Enough?

CP | Posted 12.06.2011 | Canada Living

The federal government has introduced rules to limit the amount of caffeine allowed in so-called energy drinks such as Red Bull and Monster. But th...