AP via Canadian Press
Joerg Mitter / Red Bull Content Pool
His lavish lifestyle is supported by his family's billions.
In Canada, there's no question that winter sports are a part of our culture. Our tried and true sports like hockey will always be a staple, but more extreme, non-traditional sports have experienced intense growth in recent years, taking our winter culture to new heights.
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The developers behind the Aspotogan Sea Spa envisioned it as one of the best resorts in Eastern Canada. Construction began in 1992 on the 131-room hotel and spa, on the Aspotogan Peninsula about 40 mi...
It turns out a can of sugar-laden energy drink may not spontaneously make you sprout wings after all. According to court documents filed in New York Federal Court, Europe-based energy drink company R...
Red Bull Canada
There are various methods in which content marketing can work for businesses in virtually any industry, with the information provided in a variety of formats. You can either do this in-house, or hire professional content creators in a variety of mediums to do this for you. Here are some ideas that could work for you.
Toronto's clubs were recently taken over by the world championship finals of Red Bull's Thre3style DJ competition. Unlike traditional turntablist battles, Thre3style sets require competitors to play a...
As Smalltown DJs we began producing and releasing mash-ups, rap acapellas over top of well-known and unlikely instrumental versions. Mixing rap with dance music. Pressing them to vinyl. It seems archaic but we had to do that to be able to play the sound we wanted. Guys like DJ AM & Canada's own A-Trak continued to bridge the gap between pop, rap and dance music.
Here's a little-known fact about The New Pornographers: Parliament Funkadelic once kinda opened for them. "We played this jam band festival a few years ago. It was somewhere a couple of hundred miles...
Red Bull Stratos
The speed with which our world now lives could well put an end to the world of iconic brands. Before all of this connectivity, a great brand could stand the test of time. It now seems like insanity. The Beatles were iconic. Do you believe that any of the musicians today that we admire will be able to leave this kind of legacy? What about companies?
When someone jumps from the edge of space back to earth and it's all supported by one brand, you know you are staring at a winner. Felix Baumgartner's supersonic freefall from 120,000 feet not only broke the speed of sound and a world record to go along with it, it practically broke YouTube as millions upon millions of people watched the drop from space online. And with that event, Red Bull also captured the hearts and minds of marketers all over the world.
The federal government has introduced rules to limit the amount of caffeine allowed in so-called energy drinks such as Red Bull and Monster. But the limits are much more lenient than those suggested b...