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Modern Ad Dollars go to Digital Pioneers

Lisa Ostrikoff | Posted 07.24.2013 | Canada Business
Lisa Ostrikoff

A recent study by Nielsen shows that advertisers, big and small, are turning to the Internet to push their brands. Though many respondents said they still plan to use online advertising for direct response, more and more are spending money on digital brand advertising to promote their company, product or service.

Public, Corporate Funded Education - Is this Good?

Larry Leach | Posted 12.27.2012 | Canada Alberta
Larry Leach

The Calgary Board of Education has recently opened the door to the naming of classrooms to corporate sponsorship. Naming of classrooms or programs leads to some very fundamental questions about public education and has many drawbacks. One of which is if you allow Coca Cola a five year deal on a school gym, why not another school sponsored by Pepsi? If they can sponsor a high school gym, how about a junior high? A middle school? An elementary?