He's young, lean, handsome, well over six feet tall, has dark, curly hair, a smile that makes women go weak at the knees, wants to build a better world and is the son of a famous Liberal Party leader. No, he's not the one you're thinking of. Instead of trying to become the next prime minister of Canada, this one's trying something even tougher.
Social media isn't a replacement for real-world action -- it's a way to coordinate it. The fact that apathetic Internet users who plague our respective newsfeeds cannot click their way to a better tomorrow does not mean that dedicated actors -- those who would be in the trenches regardless -- cannot employ social media effectively.
We've mistaken being politically opinionated for being politically engaged. We simply give off the appearance of being so, by "sharing" and "publishing" articles from the New Yorker, Harper's, The Atlantic, Foreign Policy -- look at me, this is what I read! Aren't I an intellectual treat? An opinion doesn't mean a thing -- but a vote does. The sooner that we stop pretending that 140-character messages makes us politically engaged the better off our generation will be.