I was recently dismayed by a piece of advice given from one businesswoman to another. an entrepreneur sought advice on how to get mental and emotional support from her husband as she worked to grow her new business. In short, she was told the solution was to verbally appreciate her husband more, to "tell him he's your hero", and to orally appreciate her husband more... if you know what I mean. The advice is delivered in cute and quirky way, but it's impossible to miss the message. We're supposed to patronize our men, tell them they're our heroes, and then follow up with sexual favours? Ouch.