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Have you ever heard of Leon Theremin? If you don't know him but you like electronic music or have ever used a toll road transponder, or even if you've noticed the square tag on the side of a peanut butter jar at the grocery store, you have Leon Theremin to thank. The early 20th century Russian-born inventor developed technologies that have and will continue to change our world.
Programmatic marketing -- the practice of anonymously serving ads to users based on their likes and interests -- is becoming a bigger and bigger part of the online marketing world. And though fretted over by some privacy advocates, these ads do deliver a net benefit to people.
One of the beautiful — and frustrating things — about technology is that it's always changing. Case in point: identity theft. Once relegated to the realm of online scams phishing for internet users'...