Despite breakthroughs in Franken-foods and robotic technology, science hierarchies employ the same age-old formula against women where a bumpin' body takes centre-stage over a beautiful mind. Have Einstein's IQ? Cool. But don't you dare look like him; and if you're heading down the family way, smack on the cocoa butter, prance like a photo shopped yummy mummy --two days after birth, because that is the rule -- and whip up that killer tuna casserole. Pronto.