A century ago a computer wasn't a machine -- it was a job title. It referred to people who spent their days doing arithmetic. Then processors were created that took over the role, and society adjusted the word to a new meaning. In today's rapidly transforming economy it's important to adjust more quickly.
According to a recent study from the Oxford Martin Programme on the Impacts of Future Technology nearly half of all U.S. jobs could be replaced by computers over the next two decades. However, this assumes that "creative skills" can be easily taught and it may underestimate the pace at which artificial intelligence is developing.
The next half century could well be about advertising taking on a smaller position in the expanding marketing sphere as brands create loyalty not through impressions but by creating tools, applications, physical devices, true utility, and more robust loyalty extensions that makes them more valuable in a consumer's life. It will be interesting to see which brands embrace media beyond the screen.
Human beings are attempting to codify the set of ideal characteristics, virtues, moral commands, moral dispositions and even the capacity of judgment into a set of algorithms to then impart to a machine. However, for thousands of years, humanity has attempted to create good people, without much success.