Given that Quebeckers are facing yet another pivotal election on April 7, over the past couple of weeks, I paid close attention to the two political "debates" held between the leaders of the province's four main parties. I bracket the word "debates" with quotation marks, as these two two-hour sessions were debates in name only.
Future scenarios should be thought of as being in perpetual draft form; they should be rewritten constantly and thought about critically -- always in the condition of workshopping. Questions about how things like new technologies ought to exist are matters of vital social consequence. They are political decisions; questions that we should all be engaging.
Contrary to popular marketing ideology, we do not live in a multiple-screen world. My world is about one screen: whatever screen is in front of me. Too many brands continue to build digital ghettos where the Web, mobile, social and even e-commerce occupy and have their own, unique, strategies. This leads to brands that are wildly different across their platforms. To put it simply? These strategies are stupid. Here's why.