Spicer, at 45 years of age, is no neophyte. He has served as press secretary to four Republican Congressmen. In short, he should know better. At a minimum, he should have known that he'd have about as much chance controlling his own destiny in a twitter-mad Trump White House as did those monkeys the Americans used to send into space to test the Mercury space capsules. Meaning none.
In the world of crisis communications, we counsel to always tell the truth, and if you cannot, just shut up. Lies inevitably will be exposed. Reputations that are already damaged will be shattered beyond repair. But as we well know, Trump and his team have broken all the rules of media relations and gotten away with it -- so far.