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Many businesses decide that they're going to start a blog. This is great! Or is it? When you choose to blog and do it right, it has the potential to do awesome things for your business. Do it wrong though and you'll be completely wasting your valuable time. A poorly written blog may even cause potential buyers to lose confidence in your business and go elsewhere. This is why adding a blog to your business marketing plan isn't something to do on a whim. It requires some careful thought and consideration.
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Nobody likes an audit. Any kind of audit! And when it comes to an SEO audit, digital marketing specialists have a tendency to overcomplicate things. The truth is, most of the big ticket items impactin...
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Site migration is the process of moving a website to a new domain or directory. It is a process undertaken by almost every company out there, more often than we tend to realize. For marketers and dig...
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Relevancy is a huge part of marketing today. For most brick and mortar businesses, localization is a key element of relevancy. After all, your business depends on people in your area being aware of you and able to find you.
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As entrepreneurs, we all want to predict the future. Wouldn't it be great to know the next big thing? Or what's going to grab your market's attention? After that, the key question becomes how to capitalize on this insight. Trend management tools not only give you insight into the future, they also help you plan for the future.
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A sufficient SEO strategy today not only ensures your website ranks well for relevant, high-volume keywords, it must also account for brand integrity, customer support, conversions and data security. If you want to be successful, you need to be ready to address the full DNA of SEO in 2016.
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There are many things you can do to increase your search rankings. But all of that effort will be for nothing if search engines are unable to index or crawl your site. Many people don't even realize that this is a potential issue.
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It's a common misconception that branding is for larger companies while smaller companies should stay focused on their products and services. In reality, it's just as important for small companies to do their research, find their target market and build a brand that communicates their intended message.
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There may be numerous reasons to explain why you may not be seeing an increase in leads, sales, or other targets on advertising spend. As an example, your ads are sending traffic to your site's homepage instead of to a landing page, designed specifically to convert visitors into leads or sales.
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Is your website optimized for mobile? If it's not, mark your calendars: April 21 marks the day Google will launch its newest algorithm update, affecting websites that are not optimized. With the number of mobile users rapidly growing -- 87 per cent of consumers rely on mobile devices to conduct searches at least once a day -- Google is ready to reward those who prioritize customer experience.
You may think your website does not run the risk of a security breach, but think again. With the recent public security breaches of popular websites, it is time to reexamine your security measures and ensure you have the proper tactics set in place.
Do you really need a million visits to your website each month? Not a chance. Follow these three simple steps to get more leads today.
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2014 has seen some exciting developments in the digital marketing space. Here is a look at both the best and the worst of digital marketing in 2014.
Cyber Monday should be fun for eCommerce businesses. After all, people get to shop in a TASER-free environment (unlike on Black Friday). Many small-businesses aren't setup to win on Cyber Monday. Are you? Follow these tips and win big on Cyber Monday.
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Welcome to another edition of the Digital Marketing Mailbag! Thank you to everyone that asked a question and some will be used in future columns as well. Feel free to submit questions for future mailings!
eCommerce will exceed $US1.2 trillion in 2013, according to a new report by eMarketer, and that's just for B2C transactions. The web is THE most important sales and marketing tool. There are only three things that matter in retailing according to age old wisdom: location, location, location.
There are various methods in which content marketing can work for businesses in virtually any industry, with the information provided in a variety of formats. You can either do this in-house, or hire professional content creators in a variety of mediums to do this for you. Here are some ideas that could work for you.
Whether we like it or not, the great discourse and online conversations are being clouded and polluted with spammy comments. If you have ever blogged, you will note how difficult it can sometimes be to sort the wheat from the chaff.
There are few things in life we can count on: death, taxes and changes to Google's algorithm. What does that mean? It means the same tricks that helped a company rank high last year may no longer help. In fact, they may hurt.
Companies that once saw blogging as something they couldn't afford due to lack of time, resources, or interest must now rethink their position and start seeing it as something they can't afford not to do if they want to survive the new economy.
Print journalism is changing fundamentally. Three dramatic events last week make the point: On October 18, Newsweek magazine announced it will become a digital only publication in 2013, ending 80 years in print. Newspapers have failed, so far, to acquire the skill sets required for print journalism in the 21st century.