Cecilie_Arcurs via Getty Images
Many businesses decide that they're going to start a blog. This is great! Or is it? When you choose to blog and do it right, it has the potential to do awesome things for your business. Do it wrong though and you'll be completely wasting your valuable time. A poorly written blog may even cause potential buyers to lose confidence in your business and go elsewhere. This is why adding a blog to your business marketing plan isn't something to do on a whim. It requires some careful thought and consideration.
neyro2008 via Getty Images
Nobody likes an audit. Any kind of audit! And when it comes to an SEO audit, digital marketing specialists have a tendency to overcomplicate things. The truth is, most of the big ticket items impactin...
Paul Bradbury via Getty Images
Site migration is the process of moving a website to a new domain or directory. It is a process undertaken by almost every company out there, more often than we tend to realize. For marketers and dig...
shironosov via Getty Images
Relevancy is a huge part of marketing today. For most brick and mortar businesses, localization is a key element of relevancy. After all, your business depends on people in your area being aware of you and able to find you.
NicoElNino via Getty Images
As entrepreneurs, we all want to predict the future. Wouldn't it be great to know the next big thing? Or what's going to grab your market's attention? After that, the key question becomes how to capitalize on this insight. Trend management tools not only give you insight into the future, they also help you plan for the future.
PeopleImages.com via Getty Images
A sufficient SEO strategy today not only ensures your website ranks well for relevant, high-volume keywords, it must also account for brand integrity, customer support, conversions and data security. If you want to be successful, you need to be ready to address the full DNA of SEO in 2016.
Ellagrin via Getty Images
There are many things you can do to increase your search rankings. But all of that effort will be for nothing if search engines are unable to index or crawl your site. Many people don't even realize that this is a potential issue.
Shutterstock / Dmitry Berkut
It's a common misconception that branding is for larger companies while smaller companies should stay focused on their products and services. In reality, it's just as important for small companies to do their research, find their target market and build a brand that communicates their intended message.
PhotoAlto/Sigrid Olsson via Getty Images
There may be numerous reasons to explain why you may not be seeing an increase in leads, sales, or other targets on advertising spend. As an example, your ads are sending traffic to your site's homepage instead of to a landing page, designed specifically to convert visitors into leads or sales.
PeopleImages.com via Getty Images
Is your website optimized for mobile? If it's not, mark your calendars: April 21 marks the day Google will launch its newest algorithm update, affecting websites that are not optimized. With the number of mobile users rapidly growing -- 87 per cent of consumers rely on mobile devices to conduct searches at least once a day -- Google is ready to reward those who prioritize customer experience.
You may think your website does not run the risk of a security breach, but think again. With the recent public security breaches of popular websites, it is time to reexamine your security measures and ensure you have the proper tactics set in place.
Do you really need a million visits to your website each month? Not a chance. Follow these three simple steps to get more leads today.
David Crockett via Getty Images
2014 has seen some exciting developments in the digital marketing space. Here is a look at both the best and the worst of digital marketing in 2014.
Cyber Monday should be fun for eCommerce businesses. After all, people get to shop in a TASER-free environment (unlike on Black Friday). Many small-businesses aren't setup to win on Cyber Monday. Are you? Follow these tips and win big on Cyber Monday.