LinkedIn has become one of the most important professional network platforms on the planet. It has grown phenomenally in the last 5 years, with over 200 million members worldwide and 7 million in Canada alone.
We can all think of excuses for postponing work on our personal brands. Students are overwhelmed with university work, and just want a few tips on how to sound credible to a recruiter. Thinking about the brand you are developing in a self-reflecting and strategic way is the antidote to finding yourself left behind.