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Many businesses decide that they're going to start a blog. This is great! Or is it? When you choose to blog and do it right, it has the potential to do awesome things for your business. Do it wrong though and you'll be completely wasting your valuable time. A poorly written blog may even cause potential buyers to lose confidence in your business and go elsewhere. This is why adding a blog to your business marketing plan isn't something to do on a whim. It requires some careful thought and consideration.
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Nobody likes an audit. Any kind of audit! And when it comes to an SEO audit, digital marketing specialists have a tendency to overcomplicate things. The truth is, most of the big ticket items impactin...
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How often do we hear that SEO is dead, obsolete, or not as important as it was a few years ago? It is true that the Search Engine Marketing industry is in a constant change. There are continuous updat...
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Site migration is the process of moving a website to a new domain or directory. It is a process undertaken by almost every company out there, more often than we tend to realize. For marketers and dig...
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When you have a site or blog that has been running for years, and you may start to see that your numbers are dropping, visitors are not returning, and conversions are decreasing. The question is: why?
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Relevancy is a huge part of marketing today. For most brick and mortar businesses, localization is a key element of relevancy. After all, your business depends on people in your area being aware of you and able to find you.
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As entrepreneurs, we all want to predict the future. Wouldn't it be great to know the next big thing? Or what's going to grab your market's attention? After that, the key question becomes how to capitalize on this insight. Trend management tools not only give you insight into the future, they also help you plan for the future.
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A sufficient SEO strategy today not only ensures your website ranks well for relevant, high-volume keywords, it must also account for brand integrity, customer support, conversions and data security. If you want to be successful, you need to be ready to address the full DNA of SEO in 2016.
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In this day and age, digital marketing is like the vitamins for your business -- an essential part of growth. Here are 4 things that entrepreneurs need to understand about the importance of running digital marketing in parallel with product and service development.
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There are many things you can do to increase your search rankings. But all of that effort will be for nothing if search engines are unable to index or crawl your site. Many people don't even realize that this is a potential issue.
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One of the reasons Canadians aren't finding local or national establishments for online or offline shopping, is the lack of local, organic search engine optimization (SEO). Optimizing your website to grab these shoppers can give you a serious competitive advantage, both online and offline. Here are 15 ways to let search engines know what country, province or city your business is located in.
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It's a common misconception that branding is for larger companies while smaller companies should stay focused on their products and services. In reality, it's just as important for small companies to do their research, find their target market and build a brand that communicates their intended message.
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Transferring day-to-day responsibilities for voice and data management to an outside vendor is an immense load off the staff of any growing company. It means not having to worry about hardware and software issues, as well as ongoing technical support, remote monitoring, troubleshooting, repairs and ongoing upgrades.
You may think your website does not run the risk of a security breach, but think again. With the recent public security breaches of popular websites, it is time to reexamine your security measures and ensure you have the proper tactics set in place.