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The story of your business is a starting point that should never be underestimated. It needs to be an engaging tale to get your message across -- one that gets people talking and sharing. People have...
We are human. We have a hardwired need to connect. And we, as entrepreneurs and businesspeople, want our companies to have that human connection, too. Whether you succeed or not, depends on how you approach it. Nail the brand first, then the social media tactics, and you'll be moving in the right direction. And ahead of most of the pack.
As I've said in this space often, my lessons learned can be profound or simple. They may be revolutionary and new, or old news that needs to be repeated. The point here then, this week's lesson learned is a simple, old one of the value of perseverance. Or put another way: Success knows no substitute for tenacity.
One story that Shapiro shared was of the challenges facing Houston Airport, where luggage would be available within eight minutes but passengers were at the luggage carousel within one minute and disgruntled about having to wait. The answer: airport staff created a longer path to collect luggage which took eight minutes, so luggage and passengers arrived at the same time.
Before you start lighting up those pitchforks and come after us marketers with a mix of mass hysteria and moral panic, take a look at your own online behavior and ask yourself, which scenario you prefer? Go to Amazon and start shopping (presuming you have been there before), and ask yourself, "what is the experience like?"
To be a true "classic," said catchphrase needs to enter the general everyday vernacular and become a label; a label that embodies a theme and earns immediate nods of recognition and relevance whenever it is mentioned. Last week, I heard what may be the next great one...
While it's nice to get drunk on the social media Kool-Aid and point fingers at those who have gained exposure and popularity through it (both positive and negative), all of that pales in comparison to the fact that we still don't even really know just how powerful this new media is.
A few years back, I set a personal goal of reading one book per week. Blog posts are great. So are Twitter, online newspapers and magazines and the occasional podcast, but if you really want to deep-dive into a topic, you have to read a well-written book about the topic that interests you.
Although there will be many tributes and eulogies written about Steve Jobs, this one is simply my personal observations of how this one visionary man has changed my life. When I received an email, as...
Imagine a media world where the consumer has unlimited access (for a fee) to any piece of content on any of the devices they choose. This is the true promise of streaming that should get the traditional broadcasters and publishers either extremely nervous or amazingly innovative.