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It's often seen as a dirty word, and I usually avoid using it. So when Lisa Kimmel, the general manager of Edelman PR agency recently invited me to debate the merits of imposing a gender "quota" on journalists as a means of increasing the number of women quoted in the news, I balked. Then I changed my mind. Here's why a quota on quoting women might actually make sense.
When we first learned that one beauty brand is joining the battle against bullying by donating to a fund that offers a teen help line for bully victims, our heads turned. There are others. An admirable message, all. But what about the medium?
For us, campaigns like these raise more questions than answers. Can a cosmetics company make a sincere plea to stop bullying and plump up the customer's pout or zap a zit? Or are these token donations -- made by companies whose marketing strategies tend to reinforce teens' fixation with physical appearance -- suspect?